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The Giving Wall

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Charity meets latest technology.
Concentration: Strategy, Idea

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The Giving Wall

  1. 1. ❤ & Home Where technology meets givingThe Giving Wall Redefining the act of giving
  2. 2. ❤ & Home Meet the team PEOPLE WHO LIKE PEOPLE Mike Jiri Kate Rachael AshlynPatrick Jon Worthey McConney St. Ours 2
  3. 3. ❤ & HomeThere’s a big problem That’s a 23% increase. Boston is experiencing the highest number of homeless families in 29 years. Wait… 29 years?! 3
  4. 4. ❤ & HomeI repeat, there’s a big problem 4
  5. 5. ❤ & Home By the way…• We have another problem• Why is the donation system so outdated? 5
  6. 6. ❤ & HomeOriginal idea: Heart & Home Problem to Solve Perception of Homeless People Lack of donations Dated system of donating Key Values Personalization Exposure Modernization Empowerment Execution QR Codes for the Homeless System of Scanning Connected to PayPal account Sobriety Testing through Shelters 6
  7. 7. ❤ & HomeAND THEN THIS GUY SCREWED IT ALL UP! 7
  8. 8. ❤ & Home But now…Problem Perception of Homeless People Lack of donations Dated system of donatingKey Values Personalization Exposure Modernization EmpowermentExecution Wait 5 minutes and you will see… 8
  9. 9. ❤ & Home Our approach• Drive awareness to the true face of homelessness  the families• Modernize and simplify donor process• Don’t eat the whole elephant at once 9
  10. 10. ❤ & HomeCollaborative community 10
  11. 11. ❤ & Home StrategyWin-win-win Process comes situation full circle The givers also receive 11
  12. 12. ❤ & HomeIf someone woke up today…• After living under a rock and having no contact whatsoever with humanity …• And they were given a brief tutorial on the technology we use each and every day…• And then decided to start a charity to encourage donations to people in need… WHAT WOULD THEY DO? 12
  13. 13. ❤ & Home 13
  14. 14. ❤ & HomeTechnology Magic 14
  15. 15. ❤ & Home The Giving Wall• Fun, personal and streamlined system of donating• Allows: • Interaction with the homeless • Giving from the heart • Providing based on need • Sharable 15
  16. 16. ❤ & Home How it works…• From one end to the other: 16
  17. 17. ❤ & Home Homeless side• Family enters dry homeless shelter  Takes a sobriety test• Heart & Home log-in system  Create member profile: video, audio, written• Digital wish list  $100 worth of items from Amazon• Submit wish list• Track status 17
  18. 18. ❤ & HomeClothes Toiletries School Supplies 18
  19. 19. ❤ & Home Donor side• Select silhouette  Explore profile• Wish list  Drag item into gift box• Submit  Pay and add personal message• Receive thank you video from family• Share on social media 19
  20. 20. ❤ & Home Donor login• Opt-in to receive notifications  Submit email address•Create a member log-in•Encourage interaction and communication 20
  21. 21. ❤ & HomeWhen a wish list is completed… 21
  22. 22. ❤ & Home Website• Mimic donation system we want to put in place• Test run• Appeal to potential investors 22
  23. 23. ❤ & Home Website• Mimic donation system we want to put in place• Test run• Appeal to potential investors 23
  24. 24. ❤ & HomePartnerships 24
  25. 25. ❤ & Home Promoting The Giving Wall• Raise awareness• Drive people to participate• Launch the wall 25
  26. 26. ❤ & HomeRaise Awareness 26
  27. 27. ❤ & Home Launch Event• Unveil giant Giving Wall on 5th Avenue storefronts• Celebrity investors present to be the first to donate 27
  28. 28. ❤ & HomeKeep it going… and going… and going• Mobile wall• Travel the country• Appears at events aligned with our cause 28
  29. 29. ❤ & Home #thegivingwall• Sponsored hashtag• The Giving Wall Twitter account• Twitter account follows truck’s location• Tweets about events and celebrities• Each time #thegivingwall is tweeted, Amazon donates 1 ¢ 29
  30. 30. ❤ & Home Partnership Donations• Corporate partners match dollar for dollar • Price of each item donated on the wall• During the Christmas season 30
  31. 31. ❤ & Home Mobile Extension• App that lets you givewhenever and wherever you are• Can receive notifications,messages, or videos from yourhomeless family directly to yourphone 31
  32. 32. ❤ & Home Short Term Objectives• Not fighting homelessness itself, but fulfilling material needs to allow a normal life• News coverage and earned media to contribute to the cause 32
  33. 33. ❤ & Home Long Term Objectives• Change impersonal approach to homeless donation• Expose the real face of homelessness• Modernize the donation process• Empower all involved 33
  34. 34. ❤ & Home Where technology meets givingThanks! Any questions? end

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