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Collaborative Consumption


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Analysis of the Collaborative Consumption trend including two more ideas based on this trend.
Concetration: Analysis, Research, Idea

  • Great presentation! Interesting you cite self-storage as a result of hyper consumption. There is even a social storage service that helps people find storage with their nieghbours; its called and is UK based and recently won the best social website of the year in the UK.
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Collaborative Consumption

  1. 1. SAn exploration of Collaborative Consumption : Jiri Jon & Mike Patrick
  2. 2. Our addiction to “stuff” S More than 53,000 storage facilities in the U.S. S 8x the number of Starbucks S $22 billion per year industry S Increase of 740% in the past 2 decades
  3. 3. How did it come to this? S Hyper – Consumerism S Endless acquisition of more stuff in greater and greater amounts S Blurred line between necessity and convenience S Define our lives based on what we own S Power of persuasion S Buy now – pay later lifestyle S Product life cycle
  4. 4. Driving forces behind CC1. A global recession that has fundamentally changed consumer behaviors S Thomas Friedman - “2008 was when we hit the wall – when Mother Nature and the market both said: „No more‟.”2. Digital & social technologies3. Environmental concerns4. Renewed belief in the importance of community
  5. 5. Leveraging Idling CapacityS Idling capacity = untapped value of items that are all around us S 90% of the things we own are used less than once per monthS Consumers don‟t want the stuff, they want the need or experience that it fulfillsS Access > Ownership
  6. 6. Product Service SystemsS Pay for the benefit of a product without needing to own it outright.
  7. 7. Redistribution MarketsS Used or pre-owned goods are redistributed from where they are not needed to somewhere they are.
  8. 8. Collaborative LifestylesS The sharing and exchange of resources and assets such as time, food, space, skills and money.S A high degree of trust is often required with collaborative lifestyles because human to human interaction, not a physical product is often the focus of the exchange.
  9. 9. The Dinner PotS Sharing resources to enjoy a home cooked mealS Three kinds of participants: S Owners of kitchens S People with cooking skills S Ingredients contributors
  10. 10. Shared Wireless ProjectS Current rates are from $60 upwards and the wireless networks are not used all the time.S The website searches for wireless networks in the building and more users can split the cost.
  11. 11. ConclusionS Reinventing the meaning of moreS Collaborative consumption is enabling people to realize the enormous benefits of access to products and services over ownership and at the S saving time & money S saving space and time S making new friends S become active citizens.S Individuals rely more on each other and less on businesses