Resist the usual
Less is more
Keep It Stupid Simple
How difficult it is to be simple
Vincent van Gogh
5 rules for effective speechwriting
(Winston Churchill)
Begin strongly
Have one theme
Use simple language
Leave a picture ...
If you are a hammer,
every problem looks like a nail
If you don ’t create change,
change will create you
Fire, ready, aim !
Don ’t think. Act !
Actor ’s Studio
Good enough is not enough
Good is the enemy of great
Do you want to win
or do you want to be right ?
It ’s better to ask for forgiveness
than for permission
If you can ’t be good, be fast
The map is not the territory
Il vaut mieux laisser à penser
que tout dire
Loi du reliquat non résolu
Choisir, c ’est renoncer
La vente commence
quand le client a dit non
E = MC2
A. Einstein
La meilleure manière de
prédire ce que sera demain,
c ’est encore de l ’inventer
Xerox
Only the paranoid survive
A. Grove (Intel)
Business is fun
R. Branson (Virgin)
La forme, c ’est le fond qui
remonte à la surface
Décrire, c ’est détruire
Suggérer, c ’est créer
R. Doisneau
Information will be the
currency of the third
millennium
Alvin Toeffler
Creativity is the defeat of habit
by originality
A. Koestler
An idea is nothing more or less
than a new combination
of old elements.
Connais l ’adversaire et
surtout connais-toi toi même
et, en cent batailles,
tu n ’encourreras nul danger
Sun Tzu
Je ne suis pas difficile,
je me contente du meilleur
Winston Churchill
Nations will wither,
knowledge will triumph
A. Toffler
The following sentence is
false
The preceeding sentence is
true
L ’avenir
n ’est plus ce qu ’il était
Paul Valery
Apart from common
sense, the most important
business asset is a sense of
humour
Mc Cormack
Once you ’ve sold, shut up !
Mc Cormack
Never be afraid of saying :
« I don ’t know », « I need
help » and « I was wrong »
Mc Cormack
Most successful businessmen
are one giant ego
with a couple of arms
and legs sticking out.
Mc Cormack
If fashion were so great,
why does it have to change so
much ?
Oscar Wilde
The devil hides in the detail
Unless your advertising is built
on a big idea, it will pass like a
ship in the night
D. Ogilvy
Get rid of sad dogs
who spread gloom
D. Ogilvy
If your advertising goes
unnoticed, everything else is
academic
Bill Bernbach
When everybody zigs, zag
Bill Bernbach
You don ’t make sheep any
fatter by weighing them
Old Scottish proverb
It ’s better to be noticed once
than ignored twice
Good advertising costs no
more than bad advertising, but
in the end it may prove
priceless
Toutes les guerres perdues se
résument en deux mots :
trop tard
Général Mac Arthur
La règle,
c ’est qu ’il n ’y a pas de règles
Quand le sage montre la lune,
l ’imbécile regarde le doigt
Lao-Tseu
When you are in a hole,
quit digging !
Think like a person of action,
act like a person of thought
The ultimate measure of man
is not where he stands in
moment of comfort and
convenience, but where he
stands at times of c...
We judge ourselves by what
we feel capable of doing,
while others judge us by what
we have already done
(Henry Wadsworth
L...
Some men see things as they
are and say « Why? »
I dream things that never
were, and say « Why not? »
George Bernard Shaw
...
One of the fundamental
aspects of leadership is the
ability to instill confidence in
others when you yourself are
feeling ...
Success should not be
measured in dollars: It ’s
about how you conduct the
journey, and how big your
heart is at the end o...
La plus coûteuse des
dépenses c ’est la perte de
temps
Théophraste
On ne possède rien,
jamais qu ’un peu de temps
E. Guillevic
Il ne peut y avoir de crise la
semaine prochaine
Mon agenda est déjà plein
H. Kissinger
A leader is someone who can
take a group of people to a
place they don ’t want to go or
to a place they don ’t thik they
c...
Si tu ne viens pas samedi,
ce n ’est pas la peine de
revenir dimanche
Devise de Chiat Day
Allez lentement, je suis pressé
Lyautey à son chauffeur
Puisque ces mysteres me
depassent, feignons d’en etre
l’instigateur
Jean Cocteau
Seuls les imbeciles ne jugent
pas d’après les apparences
Oscar Wilde
La meilleure facon de resister
a la tentation, c’est d’y ceder
Oscar Wilde
Soyons realistes
Demandons l’impossible
Che Guevara
Sans la liberte de blamer
il n’est point d’eloge flatteur
Beaumarchais
Ask not what your country can
do for you,
ask what you can do for your
country
John F. Kennedy
Ce que tu as de différent,
cultive le
Jean Cocteau
Je ne cherche pas, je trouve
Pablo Picasso
Imagination is more important
than knowledge
Albert Einstein
A problem well-put
is a problem half-solved
John Devey
Strategy is the art of sacrifice
Throw someone one tennis
ball and they ’ll catch it.
Throw them six, and they ’ll
drop them all.
Frank Lowe
It ’s better to die on your feet
than live on your knees
Emilio Zapata
If you take an infinite number
of monkeys and an infinite
number of
typewriters, eventually they
will type the works of
Sh...
You can take a risk and run
the safe campaign
or you can play it safe and
run the risky campaign
Pour vaincre,
il faut avoir un moral de
vainqueur
A. Malraux
La première impression est
toujours la bonne, surtout
quand elle est mauvaise
Sacha Guitry
Creativity :
the sudden cessation of
stupidity
E.H. Land (Polaroid camera
inventor)
You learn a lot more about poker
when you play for money and not
for matchsticks.
John Matthews (copywriter)
The definition of success is
simply getting up
one more time than you fall.
You’re lucky to be talented,
lucky to get into the business.
Stay humble
Luke Sullivan
(« Whipple, squeeze this »)
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Mantras serie 1 citations

  1. 1. Resist the usual
  2. 2. Less is more
  3. 3. Keep It Stupid Simple
  4. 4. How difficult it is to be simple Vincent van Gogh
  5. 5. 5 rules for effective speechwriting (Winston Churchill) Begin strongly Have one theme Use simple language Leave a picture in the listener’s mind End dramatically
  6. 6. If you are a hammer, every problem looks like a nail
  7. 7. If you don ’t create change, change will create you
  8. 8. Fire, ready, aim !
  9. 9. Don ’t think. Act ! Actor ’s Studio
  10. 10. Good enough is not enough
  11. 11. Good is the enemy of great
  12. 12. Do you want to win or do you want to be right ?
  13. 13. It ’s better to ask for forgiveness than for permission
  14. 14. If you can ’t be good, be fast
  15. 15. The map is not the territory
  16. 16. Il vaut mieux laisser à penser que tout dire Loi du reliquat non résolu
  17. 17. Choisir, c ’est renoncer
  18. 18. La vente commence quand le client a dit non
  19. 19. E = MC2 A. Einstein
  20. 20. La meilleure manière de prédire ce que sera demain, c ’est encore de l ’inventer Xerox
  21. 21. Only the paranoid survive A. Grove (Intel)
  22. 22. Business is fun R. Branson (Virgin)
  23. 23. La forme, c ’est le fond qui remonte à la surface
  24. 24. Décrire, c ’est détruire Suggérer, c ’est créer R. Doisneau
  25. 25. Information will be the currency of the third millennium Alvin Toeffler
  26. 26. Creativity is the defeat of habit by originality A. Koestler
  27. 27. An idea is nothing more or less than a new combination of old elements.
  28. 28. Connais l ’adversaire et surtout connais-toi toi même et, en cent batailles, tu n ’encourreras nul danger Sun Tzu
  29. 29. Je ne suis pas difficile, je me contente du meilleur Winston Churchill
  30. 30. Nations will wither, knowledge will triumph A. Toffler
  31. 31. The following sentence is false The preceeding sentence is true
  32. 32. L ’avenir n ’est plus ce qu ’il était Paul Valery
  33. 33. Apart from common sense, the most important business asset is a sense of humour Mc Cormack
  34. 34. Once you ’ve sold, shut up ! Mc Cormack
  35. 35. Never be afraid of saying : « I don ’t know », « I need help » and « I was wrong » Mc Cormack
  36. 36. Most successful businessmen are one giant ego with a couple of arms and legs sticking out. Mc Cormack
  37. 37. If fashion were so great, why does it have to change so much ? Oscar Wilde
  38. 38. The devil hides in the detail
  39. 39. Unless your advertising is built on a big idea, it will pass like a ship in the night D. Ogilvy
  40. 40. Get rid of sad dogs who spread gloom D. Ogilvy
  41. 41. If your advertising goes unnoticed, everything else is academic Bill Bernbach
  42. 42. When everybody zigs, zag Bill Bernbach
  43. 43. You don ’t make sheep any fatter by weighing them Old Scottish proverb
  44. 44. It ’s better to be noticed once than ignored twice
  45. 45. Good advertising costs no more than bad advertising, but in the end it may prove priceless
  46. 46. Toutes les guerres perdues se résument en deux mots : trop tard Général Mac Arthur
  47. 47. La règle, c ’est qu ’il n ’y a pas de règles
  48. 48. Quand le sage montre la lune, l ’imbécile regarde le doigt Lao-Tseu
  49. 49. When you are in a hole, quit digging !
  50. 50. Think like a person of action, act like a person of thought
  51. 51. The ultimate measure of man is not where he stands in moment of comfort and convenience, but where he stands at times of challenge and controversy (Martin Luther King)
  52. 52. We judge ourselves by what we feel capable of doing, while others judge us by what we have already done (Henry Wadsworth Longfellow)
  53. 53. Some men see things as they are and say « Why? » I dream things that never were, and say « Why not? » George Bernard Shaw (et souvent cité par J.F. Kennedy)
  54. 54. One of the fundamental aspects of leadership is the ability to instill confidence in others when you yourself are feeling insecure. H. Schultz (Starbucks)
  55. 55. Success should not be measured in dollars: It ’s about how you conduct the journey, and how big your heart is at the end of it. H. Schultz (Starbucks)
  56. 56. La plus coûteuse des dépenses c ’est la perte de temps Théophraste
  57. 57. On ne possède rien, jamais qu ’un peu de temps E. Guillevic
  58. 58. Il ne peut y avoir de crise la semaine prochaine Mon agenda est déjà plein H. Kissinger
  59. 59. A leader is someone who can take a group of people to a place they don ’t want to go or to a place they don ’t thik they can go. Bob Eaton-Chrysler
  60. 60. Si tu ne viens pas samedi, ce n ’est pas la peine de revenir dimanche Devise de Chiat Day
  61. 61. Allez lentement, je suis pressé Lyautey à son chauffeur
  62. 62. Puisque ces mysteres me depassent, feignons d’en etre l’instigateur Jean Cocteau
  63. 63. Seuls les imbeciles ne jugent pas d’après les apparences Oscar Wilde
  64. 64. La meilleure facon de resister a la tentation, c’est d’y ceder Oscar Wilde
  65. 65. Soyons realistes Demandons l’impossible Che Guevara
  66. 66. Sans la liberte de blamer il n’est point d’eloge flatteur Beaumarchais
  67. 67. Ask not what your country can do for you, ask what you can do for your country John F. Kennedy
  68. 68. Ce que tu as de différent, cultive le Jean Cocteau
  69. 69. Je ne cherche pas, je trouve Pablo Picasso
  70. 70. Imagination is more important than knowledge Albert Einstein
  71. 71. A problem well-put is a problem half-solved John Devey
  72. 72. Strategy is the art of sacrifice
  73. 73. Throw someone one tennis ball and they ’ll catch it. Throw them six, and they ’ll drop them all. Frank Lowe
  74. 74. It ’s better to die on your feet than live on your knees Emilio Zapata
  75. 75. If you take an infinite number of monkeys and an infinite number of typewriters, eventually they will type the works of Shakespeare
  76. 76. You can take a risk and run the safe campaign or you can play it safe and run the risky campaign
  77. 77. Pour vaincre, il faut avoir un moral de vainqueur A. Malraux
  78. 78. La première impression est toujours la bonne, surtout quand elle est mauvaise Sacha Guitry
  79. 79. Creativity : the sudden cessation of stupidity E.H. Land (Polaroid camera inventor)
  80. 80. You learn a lot more about poker when you play for money and not for matchsticks. John Matthews (copywriter)
  81. 81. The definition of success is simply getting up one more time than you fall.
  82. 82. You’re lucky to be talented, lucky to get into the business. Stay humble Luke Sullivan (« Whipple, squeeze this »)

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