work/life: UX stream of consciousness

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A glimpse of the people, projects and ideas that have kept me inspired. It reads like a coffee table book—invite me for coffee and we can fill in the spaces :)

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  • work/life: UX stream of consciousness

    1. 1. look. there’s one now...
    2. 5. portfolio? alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
    3. 6. portfolio? alexbeim .markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
    4. 8. portfolio? alexbeim .1+1
    5. 9. portfolio? alexbeim . 1+1=3
    6. 18. why? share a vision
    7. 19. why? share your vision
    8. 20. why? share your vision UX insights & strategy, team, possibilities
    9. 21. disclaimer.
    10. 22. thank you. you’ve been a wonderful audience
    11. 23. how?
    12. 24. how? blame the brazilians
    13. 35. how? blame the brazilians blame stewart
    14. 41. who?
    15. 42. who? person with a vision
    16. 43. who? person with a vision connectedness
    17. 44. who? person with a vision connectedness vs. disconnect
    18. 45. who? person with a vision korean. acadian/cajun.aboriginal indian.latin american. european.
    19. 46. who? person with a vision ice floes. sweat lodge. univ.stacks. 16th century paris deporting geese to oklahoma
    20. 47. who? person with a vision soulcarving .snowboard.surf. rockclimbing. ocean diving/skydiving
    21. 48. who? person with a vision marine biologist. geneticist. ad exec. new media consultant.
    22. 49. who? person with a vision science.nature.tech.food.conv.
    23. 50. who? person with a vision geeky.techie.foodie.
    24. 51. who? person with a vision geeky.techie.foodie. observe.listen.learn.
    25. 52. who? person with a vision geeky.techie.foodie. observe.listen.learn. be open
    26. 53. how?
    27. 54. how? teamwork
    28. 55. how? teamwork respect.
    29. 56. how? teamwork respect. what’s the matter?
    30. 57. how? teamwork respect. what’s the matter ?
    31. 58. how? teamwork respect. what’s the matter ? people want/need to matter
    32. 64. music? tomwaits.nickdrake.keithjarrett. explosionsinthesky.portland brokensocialscene.arcadefire. trespasserwilliam.stars.tgmt lalipuna.sigur ros.giaa
    33. 65. music? tomwaits.nickdrake.keithjarrett. explosionsinthesky.portland brokensocialscene.arcadefire. trespasserwilliam .stars.tgmt lalipuna.sigur ros.giaa
    34. 67. healthy workplace?
    35. 68. healthy workplace? guns don’t kill people
    36. 69. healthy workplace? guns don’t kill people cubicles kill people
    37. 88. how?
    38. 89. how? teamwork insight.compassion.leadership.
    39. 90. how? blast radius.organic.tribalDDB insight.compassion.leadership.
    40. 91. how? blast radius.organic.tribalDDB creative director.
    41. 92. how? blast radius.organic.tribalDDB creative director. UX.innovation
    42. 93. how? blast radius.organic.tribalDDB creative director. UX.innovation AOL search & e.commerce
    43. 94. how? blast radius.organic.tribalDDB EVP/SVP/VP/Sr.Directors CEO/COO/CCO/CTO Director, UE
    44. 95. how? blast radius.organic.tribalDDB CD/ACD/AD/BA usability/IA/content/design 40/5
    45. 96. what? team building/re.vitalizing respect.listen.empower.
    46. 97. portfolio? alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze
    47. 98. portfolio? alexbeim.mark w allace samdallyn.julieyoo.pablomarques kayepuhlmann.fabi o costa markury.colleendecou r cey andrewdaniel.mar k schulze
    48. 99. AOL search: 2004/2005/2006 e.commerce: shopping/travel portal/mobile/autos/video/kids
    49. 100. search (culture)
    50. 117. shopping (culture)
    51. 141. travel search (culture)
    52. 157. about (culture)
    53. 158. <ul><li>who? </li></ul>michael skoletsky Client Partner robert hartt Business Development robin forbes Client Director peter jin hong Group Creative Director
    54. 159. <ul><li>who’s honorary? </li></ul>wendy boswell Web Search, about.com guide reviews/recommendations
    55. 162. <ul><li>why? usability, UX </li></ul>ease of use, relevant, organized & accessible, cool features... worth checking out” “ – about.com & searchenginewatch.com, 2005
    56. 163. <ul><li>why? ad rev./financial success </li></ul>AOL gets highest conversion rates – beats out Google, MSN, and Yahoo” “ – DMN news, feb.2006
    57. 164. <ul><li>why? solutions/partnerships </li></ul>...music to our ears” “ – Director, AOL Search
    58. 165. <ul><li>what? </li></ul>
    59. 166. <ul><li>what? </li></ul>clutter clean it up branding improve it navigation improve it relevancy improve it
    60. 167. <ul><li>what? </li></ul>every page is a front door
    61. 168. <ul><li>what? </li></ul>article page guide page
    62. 169. <ul><li>what? </li></ul>article page > tagging guide page > blog
    63. 170. <ul><li>what? </li></ul>article page > tagging guide page > blog clippings > memory
    64. 171. <ul><li>what? </li></ul>url: homebuying.about.com
    65. 172. <ul><li>what? </li></ul>questions. insights. approach.
    66. 173. <ul><li>what? </li></ul>2 sec. 34 years
    67. 174. <ul><li>what? </li></ul>
    68. 175. <ul><li>what? </li></ul>
    69. 176. <ul><li>what? </li></ul>
    70. 177. <ul><li>what? </li></ul>what’s ‘about’ about?
    71. 178. <ul><li>what? </li></ul>passionate people in the know talking to real people about things they want to know
    72. 179. <ul><li>what? </li></ul>passionate people in the know talking to real people about things they want to know
    73. 180. <ul><li>what? </li></ul>conversation
    74. 181. <ul><li>what? </li></ul>rules. expectations. language. conversation attraction. loyalty
    75. 182. <ul><li>what? </li></ul>rules. expectations. language. conversation attraction. loyalty
    76. 183. <ul><li>what? </li></ul>passionate people in the know talking to real people about things they want to know
    77. 184. <ul><li>what? </li></ul>what’s this about? people. real people.
    78. 185. <ul><li>what? </li></ul>what’s this about? me. about my life. my world.
    79. 186. <ul><li>what? </li></ul>what’s home buying about? what’s butter chicken about? what’s deporting geese about?
    80. 187. <ul><li>what? </li></ul>url: homebuying .about.com
    81. 188. <ul><li>what? </li></ul>url: whats. homebuying .about.com
    82. 189. <ul><li>what's this about? </li></ul><ul><li>people. real people... </li></ul>complicated
    83. 190. <ul><li>what's this about? </li></ul><ul><li>people. real people... </li></ul>issues.
    84. 191. <ul><li>what's this about? </li></ul><ul><li>people. real people... </li></ul>biology/psychology cultural anthropology
    85. 192. <ul><li>usability </li></ul>dr. wu
    86. 193. <ul><li>usability </li></ul>“ What information consumes is rather obvious: it consumes the attention of the recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” – herb simon (nobel prize winner - economics & father of A.I.)
    87. 194. <ul><li>usability </li></ul>“ the tyranny of choice” – edward tufte
    88. 195. <ul><li>usability </li></ul>“ i can’t take this anymore!” – everybody else
    89. 196. <ul><li>usability </li></ul>if i can’t ‘see’ it... i can’t use it
    90. 197. <ul><li>usability </li></ul>font: uniform, 10-12, contrast typography: reading width, synopsis
    91. 198. <ul><li>usability </li></ul>navigation 3,5,8 (7 +/- 2 menu elements) scan-ability 3,5,8 (dereases after 8-16)
    92. 199. <ul><li>usability </li></ul>publishing, books, magazines
    93. 200. <ul><li>“ ignore me. don’t read this” </li></ul>please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me
    94. 202. <ul><li>social networking culture </li></ul>flick’r share/tag/blog del.icio.us tag/share/blog
    95. 203. <ul><li>social networking culture/brand </li></ul>about’ r
    96. 204. <ul><li>social networking culture/brand </li></ul>a.bo.ut
    97. 205. <ul><li>what’s your culture/brand? </li></ul>passionate people in the know talking to real people about things they want to know
    98. 206. <ul><li>what's social networking about: </li></ul><ul><li>people. real people... </li></ul>
    99. 208. <ul><li>what's your experience about? </li></ul><ul><li>approachable. credible. </li></ul><ul><li>friendly ≠ reliable </li></ul>
    100. 209. <ul><li>UX </li></ul>
    101. 210. <ul><li>what's UX about? </li></ul><ul><li>people. real people... </li></ul>
    102. 211. <ul><li>timeline: </li></ul><ul><li>human nature </li></ul>
    103. 212. <ul><li>fear </li></ul><ul><li>stupidity </li></ul><ul><li>alone </li></ul><ul><li>overwhelmed </li></ul><ul><li>forgetfulness </li></ul>
    104. 213. <ul><li>need to be safe </li></ul><ul><li>need to ‘not feel stupid’ </li></ul><ul><li>need love </li></ul><ul><li>need space </li></ul><ul><li>need reminders </li></ul>
    105. 214. <ul><li>50 - 500 millisec. </li></ul>fear. suspicion. worry. first impressions
    106. 215. <ul><li>need to be safe </li></ul><ul><li>need to ‘not feel stupid’ </li></ul><ul><li>need love </li></ul><ul><li>need space </li></ul><ul><li>need reminders </li></ul>
    107. 226. <ul><li>1 - 2 sec. </li></ul>validate. orient. decisions... decisions...
    108. 227. <ul><li>need to be safe </li></ul><ul><li>need to ‘not feel stupid’ </li></ul><ul><li>need love </li></ul><ul><li>need space </li></ul><ul><li>need reminders </li></ul>
    109. 235. <ul><li>2 - 5 sec. </li></ul>lost? or keep going...
    110. 238. <ul><li>2 - 5 sec. </li></ul>advertising is our friend
    111. 239. <ul><li>need to be safe </li></ul><ul><li>need to ‘not feel stupid’ </li></ul><ul><li>need love </li></ul><ul><li>need space </li></ul><ul><li>need reminders </li></ul>
    112. 245. <ul><li>6+ sec. </li></ul>engage, connect, save for later
    113. 246. <ul><li>need to be safe </li></ul><ul><li>need to ‘not feel stupid’ </li></ul><ul><li>need love </li></ul><ul><li>need space </li></ul><ul><li>need reminders </li></ul>
    114. 248. <ul><li>article page </li></ul>
    115. 251. <ul><li>clippings page (memory) </li></ul>
    116. 254. <ul><li>so... </li></ul>
    117. 263. x6 x6
    118. 264. <ul><li>it’s always better to be </li></ul><ul><li>running towards something... </li></ul><ul><li>rather than running away. </li></ul>– ron woodall, ad guru/yoda
    119. 268. questions?
    120. 269. thx :)

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