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Facebook and Beyond


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A talk, first given at The Royal College of Psychiatrists' International Congress 2013 in Edinburgh, about the use of social media in a professional capacity. It discusses benefits and pitfalls and some of the ways in which the most common sites can be used. It introduces some less well-known sites, touches on doctors' concerns about using SoMe, responsible use and finally, possible future directions of social media in psychiatry and medicine as a whole.

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Facebook and Beyond

  1. 1. Facebook and Beyond: Professional Use of Social Media By Dr Jini Mulukutla @lwpsyjdc @jini0181
  2. 2. This talk will look at ... • Some of the social media sites available – Facebook – Twitter – Pinterest and LinkedIn • The benefits of using these in professional life • A personal experience of using social networking • Some of the practical aspects of using social networking • Social media in the future
  3. 3. Why is social media important? • Accessibility – The vast majority of patients are online • Patients are using it, the ‘e-patient’ – Word of mouth, but on a far bigger scale – Discussions about conditions, services, doctors • Peer-to-peer communication – Sharing common interests – Geography no barrier
  4. 4. Why is social media important? • Health promotion • Medical education • Up-to-the-minute information • Positive online presence • *140 Healthcare uses for Twitter* • uses-for-twitter/
  5. 5. Facebook • Founded in 2004 by Mark Zuckerberg • Probably most well known • Most commonly used by doctors • Tends to be used as a way to interact with a known social circle • People make ‘friends’ and ‘like’ comments, links or pages • Can form groups and create pages to promote topics/causes/services
  6. 6. Twitter • Described a ‘microblogging’ site • Interface is much simpler than Facebook • Posts are less than 140 characters = short snippets of information, little and often • Topics are introduced by ‘#’ e.g. #socialmedia #RCPsychIC13 • People ‘follow’ each other • Much easier to interact with people you don’t know in real life • Very accessible- easy to find and follow people with similar interests • Way to interact with big organisations and promote activities
  7. 7. Pinterest • A newer site- used to be invitation only, but now open access • Like a virtual pinboard • Allows users to post information such as interesting sites, pictures & video • Allows users to collect and store information of interest to them • Follow people with similar interests • Information can be grouped into categories called ‘boards’ • Easy to link with Facebook or Twitter account
  8. 8. Storify • Curates and collates social media snippets into stories and timelines • Allows users to search others’ stories on relevant topics • Links in with the most popular social media sites so information can be collected and shared easily
  9. 9. LinkedIn • Share your professional profile • Easy way of putting your CV out and making sure relevant people see it • Has been used in corporate world for many years • Relatively new to doctors
  10. 10. A few others • Tumblr- just bought by Yahoo – Simple blogging interface – Easy to share and follow posts • FourSquare – Location-based site designed for smartphones – Users ‘check-in’ to interact with environment • Instagram- now owned by Facebook – Photo taking, customising and sharing • YouTube – Very well known video sharing site owned by Google • Google Plus – Brings users together with Google services such as Gmail and YouTube – Share information, photos, videos, ideas with ‘Circles’ of contacts and with communities
  11. 11. Pitfalls • Time commitment – You get out what you put in • Keeping on top of things • Privacy- keeping up with changing privacy settings and ToS • Interacting with people who don’t share your POV • Can make it harder to separate professional and personal lives
  12. 12. Doctors’ concerns about social media • Patient dignity and privacy • Doctors’ privacy • Professional oaths to do no harm • Litigation worries
  13. 13. Responsible social media use • Address social media requests/invitations from patients promptly and in person • Familiarise yourself with the site’s Terms of Service and privacy settings (and use them) • Think before you post: Who can see your content? What image do you wish to portray? • Check before you accept: If you’re not sure who’s sent that follow/friend request, don’t accept until you know
  14. 14. The future of social media? • Increased use of mobile devices and applications e.g. Prescription apps • Use of Twitter, Facebook, YouTube for seminars and discussions – to educate and bring together patients – Fora for professional discussions – E.g. Twitter Journal Clubs, #medartschat • Development of online medical communities
  15. 15. The future of social media? • More medical students using social media in their burgeoning professional lives • Branch – New site where users start a topic of conversation and others join. No character restriction. Interacts with twitter. Very simple interface
  16. 16. Summary • This presentation has covered: – Reasons to use social media in professional life – Some of the most common sites out there – Demonstrated ways in which these sites can be used – Gone over some pitfalls of social media use – Discussed responsible use of social media – Looked into the future of social media for doctors
  17. 17. Thank you!
  18. 18. Social Media Explained ... Using donuts