Tips for creating engaging content for mobile

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Engaging content is necessary for enterprise mobility. This presentation will give you pointers on creating content which will increase engagement hours.

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  • Harsha – add quote
  • Tips for creating engaging content for mobile

    1. 1. Create EngagingContent for theMobile
    2. 2. MOBILEENGAGEMENT1. ATTRACT2. ENGAGE3. ANALYZE
    3. 3. Why enterprisemobility?• Nasscom: Enterprise mobility marketwill bring $140 billion USD a year by2020• Morgan Stanley: The number ofsmartphone users is growing by 42% ayear, globally
    4. 4. Mobile Strategy: What is the mostessential component?CONTENT
    5. 5. Content istheDNAforMobility
    6. 6. Without contentyour mobile wouldbe empty
    7. 7. Steps to create effectivecontent for MobileEngagementMEASURING SUCCESSSCHEDULING CAMPAIGNSCONTENT2ENGAGEMENTCONTENT IS KINGDELIVERING THE CONTENTSELECTING THE RIGHT TOPIC
    8. 8. Selecting theright topic• Relevant to the user group• Make sure you select a topic whichthe users are interested in and notwhich you want to talk about• Niche content – which not all usersbut selected will be interested in
    9. 9. Delivering Contentthrough the right medium• Sending the selected contentthrough the right medium isnecessary• On mobile phones you can sharethe following:– Videos– Podcasts– Surverys– Powerpoint presentations– Quizzes– Events
    10. 10. • After deciding the topic &medium, the most importantthing is content• While accessing any data on themobile, studies show users preferconcise, simple text or videos• Content which would attract‘human interest’ achieves longerengagement in terms of time
    11. 11. “There are things aboutdelivering a message, itshow you say it which isimportant but its whatyou say which isabsolutely critical”
    12. 12. • Engaging existing users• Attracting users to varied content• Keep saying what they want tohear• So when you say what you wantthem to hear they do so!Content2Engagement
    13. 13. SchedulingCampaignsto maximizeEngagement• Schedule mobile campaignskeeping in mind factors like:– User group– Time of delivery– Medium of content– Phone compatibility
    14. 14. Measuring SuccessEngagementHoursTimeSpecific campaign orupdateBy combing various stepsof content, you increaseengagement over a periodof time
    15. 15. www.dronamobile.comContactsales@dronamobile.com+91 022 6758 1740

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