The Engagement Era

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We live in a digital world bombarded by emails, tweets, blogs, pop-ups, banners, billboards, television ads and radio shout outs - each one of them screaming for our attention. It is a new era of mass communication and social engagement where your customers connect, comment, post, check-in, share and discuss everything in realtime...including your brand. Welcome to the Engagement Era....it's time to
Adapt, Evolve and Engage.

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The Engagement Era

  1. 1. Topic of DiscussionEngagement Era
  2. 2. Topic of Discussion Engagement EraWELCOME TO THE The AgencyENGAGEMENT ERA 15+ YEARS & 400 CLIENTS LATER We started out as two kids in a garage. Wed like to think we still bring that energy andOUR SERVICES wonder to every project we undertake today.• Award Winning Full Service Agency founded in 1998. We provide solutions to many of the Fortune• Advertising Campaigns 500, international conglomerates, governments• Internet Development entities, internet startups, online retailers and• Online Marketing Strategy even the local mom and pop looking for more• Mobile Application Development effective marketing solutions.• Analytics, Social Media Development We Believe that Good Design is Good Business• Online Media Planning & Buying
  3. 3. Topic of Discussion Engagement EraWELCOME TO THE The AgencyENGAGEMENT ERA Some of Our Clients
  4. 4. Topic of Discussion Engagement EraWELCOME TO THE We live in a digital world bombarded by emails,ENGAGEMENT ERA tweets, blogs, pop-ups, banners, billboards, television ads and radio shout outs - each one of them screaming for our attention. It is a new era of mass communication and social engagement where your customers connect, comment, post, check-in, share and discuss everything in realtime...including your brand. Welcome to the Engagement Era….its time to Adapt, Evolve and Engage.
  5. 5. Topic of Discussion Engagement EraWELCOME TO THE If Facebook was a country it would be the 3rdENGAGEMENT ERA largest country in the world behind China & India.
  6. 6. Topic of Discussion Engagement EraWELCOME TO THE More videos are uploaded to YouTube every 60 daysENGAGEMENT ERA than all 3 major US networks produced in 60 years
  7. 7. Topic of Discussion Engagement Era WELCOME TO THE ENGAGEMENT ERA The numbers tell the real story 133,000,000 (one hundred and thirty three million) 2,320,000,000 Number of blogs indexed since 2002 (2.3 billion) 400,000,000 Number of Tweets sent to date Number of active Facebook users (july 2010) 1,900,000 (1.9 million) 2,000,000,000 Number of active Foursquare users Number of daily Google searches 236,000,000 700,000,000 (seven hundred million) Number of annual Digg visitors Number of photos uploaded to Facebook dailySource: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
  8. 8. Topic of Discussion Engagement EraWELCOME TO THE The Engagement Era can be best defined as beingENGAGEMENT ERA comprised of the following characteristics. Conversation, Collaboration, Transparency, Accessibility, Immediacy and Community.
  9. 9. Topic of DiscussionEngagement Era
  10. 10. Topic of Discussion Engagement EraTranslation:
  11. 11. Topic of Discussion Engagement EraWELCOME TO THEENGAGEMENT ERATranslation: 46% of adults 18 or older in the US use social networking sites
  12. 12. Topic of Discussion Engagement EraWELCOME TO THE Why should I care?ENGAGEMENT ERA How does this affect me and my business? Simply put your brand, is being discussed by your customers, in real time on a global stage, with or without you!
  13. 13. Topic of Discussion Engagement EraWELCOME TO THEENGAGEMENT ERATranslation:The inmates are running the asylum
  14. 14. Topic of Discussion Engagement EraWELCOME TO THE So what are Brands doing to address this seismicENGAGEMENT ERA shift in media landscape. Let’s look at some good examples of Engagement
  15. 15. Topic of Discussion Engagement EraWELCOME TO THE So what are Brands doing to address this seismicENGAGEMENT ERA shift in media landscape.Video Resume Creates a Global Frenzy The Best Job In The World was a campaign developed by Tourism Queensland to find a caretaker for an Australian Island Paradise. The campaign was launched with a classified Ad seeking applicants for an “island caretaker”. User were encouraged to submit videos online showcasing why they should be chosen for the $110,000 a year job.
  16. 16. Topic of DiscussionEngagement Era
  17. 17. Topic of DiscussionEngagement Era
  18. 18. Topic of Discussion Engagement EraWELCOME TO THE So what are Brands doing to address this seismicENGAGEMENT ERA shift in media landscape.Video Resume Creates a Global Frenzy The campaign generated tens of 14,000 video applications from 197 countries were uploaded. It’s global audience of over 3,000,000,000 line and international media coverage was estimated to have exceeded US$165 million. The campaign also won home 3 Grand Prix awards at Cannes & the Agency, Nitro was acquired in the same week for $50M.
  19. 19. Topic of Discussion Engagement EraWELCOME TO THE So what are Brands doing to address this seismicENGAGEMENT ERA shift in media landscape.Changing the Game With Authentic Fan Engagement In the spring of 2010 the Miami HEAT were approaching a crossroads. Their franchise player, Dwayne Wade, was nearing the end of his contract; free agency loomed and a bevy of suitors were lined up to court the NBA All Star. In a bid to ensure Wade would think twice about leaving Miami, the HEAT elected to prove to their superstar just how much he meant to the team, and ultimately, the City of Miami. Little did we know that WeWantWade.com would forever change the professional sports game.
  20. 20. Topic of DiscussionEngagement Era
  21. 21. Topic of Discussion Engagement EraWELCOME TO THE So what are Brands doing to address this seismicENGAGEMENT ERA shift in media landscape. The Result WeWantWade.com was launched at 9 am on May 13th. By 6 pm traffic to the website stood at 90,000+ visits & was a top 10 search trends on Google. The site in it’s 1st 24 hours of going live has generated over: 3446 Messages, 5865 Fan Kit Requests, hundreds of User submitted videos and tens of thousands of Tweets.
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  23. 23. Topic of Discussion Engagement EraWELCOME TO THE So what are Brands doing to address this seismicENGAGEMENT ERA shift in media landscape.Innovation Feeds Success (pun intended) Launched in fall 2008, Kogi Korean BBQ combined the taste of Korean barbecue with the portability of Mexican taco trucks, found in and around LA. Kogi truck locations are broadcast via Twitter and consistently draw crowds of 300 to 500 people each time they arrive.
  24. 24. Topic of DiscussionEngagement Era
  25. 25. Topic of Discussion Engagement EraWELCOME TO THE So what are Brands doing to address this seismicENGAGEMENT ERA shift in media landscape. The Result Kogi BBQ’s in it’s first 12 months went from selling $2.00 Korean barbecue tacos to grossing over$2 Million and it’s success has been credited for accelerating the food truck revolution in the US. Kogi now runs 4 separate trucks and has opened up its first sit-down restaurant, Chego, in Palms, LA.
  26. 26. Topic of Discussion Engagement EraWELCOME TO THE So what are Brands doing to address this seismicENGAGEMENT ERA shift in media landscape.$2000 UGC Spot Dethroned The King of Beers 10 year Dominance of the Superbowl comes to an end. Anheuser-Busch, has been dethroned as king of the Super Bowl Commercials by a $2000 user generated spot. Joe and Dave Herbert entered their $2k spot “Free Doritos” in the Doritos User submitted ad contest & won the chance for their spot to be aired during the SuperBowl.
  27. 27. Topic of DiscussionEngagement Era
  28. 28. Topic of Discussion Engagement EraWELCOME TO THE So what are Brands doing to address this seismicENGAGEMENT ERA shift in media landscape.Doritos takes the #1 spot with “Free Doritos” The spot was the #1 fan favorites according to Ad Meter rankings, knocking AB out of the #1 position after 10 years. AB then dumps a number of their smaller Agency contacts including Goodby Silverstein & Partners,S.F. effectively terminating a 15 year relationship.
  29. 29. Topic of Discussion Engagement EraWELCOME TO THEENGAGEMENT ERA Some tips for success Know your medium,what works in one platform may not work in another. Each application of social media activates unique user groups. Learn about these constituents before launching your campaign...it can save you from major embarrassment.
  30. 30. Topic of Discussion Engagement EraWELCOME TO THEENGAGEMENT ERA Some tips for success 20% of your users will bring in 80% of of your traffic. So make it easy for them to access and share your content. • RSS Feeds • Social Bookmarks tools • Email to a Friend features • Tweet this Links • Trackbacks & blog links • Video & Photos Embed options
  31. 31. Topic of Discussion Engagement EraWELCOME TO THEENGAGEMENT ERA Essential Resources Monitoring is essential to success here are a few great FREE RESOURCES • Google Alerts are emails sent to you when Google • HootSuite free basic plan get five profiles and two finds new results -- such as web pages, newspaper articles, or RSS feeds for Facebook and Twitter, and allows small or blogs -- that match your search term. You can use Google Alerts medium-sized businesses and others who need control and to monitor anything on the Web. analytics for their online activity • YouTube Insights shows interesting metrics about • TweetDeck in addition to managing your Facebook your video: who’s watching it, where, its ratings, total number of and Twitter accounts, users can also update their views. You can also find out a list of top ten referrals, gender/age Foursquare, LinkedIn, Googlebuzz and MySpace accounts, audience distribution, and popularity of the video in various parts share photos on Flickr, watch YouTube videos and more. of the world. • Google Analytics is a free service offered by • Gist integrates all your contacts to one location from Salesforce, Twitter, Facebook, LinkedIn, email, and other Google that generates detailed statistics about the visitors to sources onto one dashboard, which you can divide among a website people and companies.
  32. 32. Topic of Discussion Engagement EraWELCOME TO THEENGAGEMENT ERA Some tips for success • Plan early and innovate only where necessary. • Make it easy for your audience to participate. • Have something to say and avoid spamming your audience. • Communicate and acknowledge your audience. • Integrate all of your marketing efforts. • Track & measure your effectiveness. • Consistently monitor your social media sentiment.
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