Music 2.0: Is MT9 or MXP4 going to replace MP3 as the digital music format in the future?


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This is a presentation about the 2 alternative future digital music formats: MT9 and MXP4.

Music 2.0: Is MT9 or MXP4 going to replace MP3 as the digital music format in the future?

  1. 1. MUSIC 2.0
  2. 2. Is MT9 or MXP4 Going to Replace MP3 ?
  3. 3. 20% 45% CD Sale 2007 Digital Music Sale
  4. 4. C ost C onvenience Why consumers rather buying music online?
  5. 5. Average player carried 1,770 songs
  6. 6. I’m MPEG
  7. 7. <ul><li>Developed by Audizen and Korea’s ETRI, 2008 </li></ul><ul><li>Candidate of new MPEG audio standard </li></ul><ul><li>6 unmixed channels </li></ul><ul><ul><li>Vocal, Piano, Guitar, Bass, Drum, Chorus </li></ul></ul><ul><li>6 volume control </li></ul><ul><li>Demo </li></ul>
  9. 9. <ul><li>“ MXP4 transitions from one piece of music to another seamlessly. There’s no interruption in the transition. Music can now have element of surprise—different elements each time you listen to a song. I liken it to a live concert where each time a musician plays a song; it’s a little bit different.” </li></ul><ul><li>- Trish Thomson </li></ul><ul><li>CEO of Musinaut </li></ul>
  10. 11. <ul><li>Higher sound quality </li></ul><ul><li>Listener and producers more controls over the song they own </li></ul><ul><li>More choice and facet of discovery to the listener </li></ul>MT9 / MXP4 MP3 <ul><li>“ Static” </li></ul><ul><li>Can only change Equalizer and Balance </li></ul><ul><li>WMA/AAC offer better sound quality or smaller file size, has eaten up MP3 market shares </li></ul>
  11. 12. Digital Rights Management
  12. 13. MT9 / MXP4 MP3 <ul><li>Large file size </li></ul><ul><ul><li>MT9 (1 song=30MB) </li></ul></ul><ul><ul><li>MXT4 (1 “skin”=15MB) </li></ul></ul><ul><li>Not well known </li></ul><ul><li>Market inertia to change (Dvorak’s keyboard) </li></ul><ul><li>Need industry leader support (Apple) </li></ul><ul><li>Smaller file size (5MB) </li></ul><ul><li>Maintain 76% market share </li></ul><ul><li>Most consumers are satisfied </li></ul>
  13. 14. MT9 MXP4 <ul><li>“ R arely do I want music to change according to my mood. Just the opposite: I mostly listen to specific music to change my mood.” </li></ul><ul><li>-Joe Johnson </li></ul>
  14. 15. <ul><li>Only known to few Korean audiences </li></ul><ul><li>Audizen is selling selected album for $2/album </li></ul><ul><li>Samsung & LG are interest built MXP4 player in future mobile phones </li></ul><ul><li>Only known to some European Musicians and audiences </li></ul><ul><li>Offer Free professional-level MXP4Creator and MXP4 player to producers and consumers </li></ul>MT9 MXP4 Who is using MT9 / MXP4 ?
  15. 16. Who is likely to use MT9 ?
  16. 17. ANYONE ! Maybe And Who is likely to use MXP4 ?
  17. 18. Not So Soon !
  18. 19. Questions <ul><li>Which of the following is not true about MXP4? </li></ul><ul><li>Developed by French company call Musinaut. </li></ul><ul><li>Allow users to embed graphic and artworks into the music file. </li></ul><ul><li>Allow musicians to record multiple version of a song in one file </li></ul><ul><li>Offer a smaller file size than MP3 at the same song quality. * </li></ul><ul><li>Currently, places no limit on how many “skins” or version of the song can be included in one file. </li></ul><ul><li>Which of the following is not a challenge that MT9 or MXP4 is facing when trying to replace MP3? </li></ul><ul><li>Market Inertia to change </li></ul><ul><li>Need music industry leaders’ support </li></ul><ul><li>Files can’t transfer and shared over the internet as easy as MP3 </li></ul><ul><li>Both formats are only known to limited audiences. </li></ul><ul><li>Both formats have DRM that places restrictions on file sharing. * </li></ul>