The Power of Nice: How to Conquer the Business World with Kindness


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Jaleesa Myers, a senior studying public relations at the S.I. Newhouse School of Public Communications, created this book review on The Power of Nice: How to Conquer the Business World with Kindness by Linda Kaplan Thaler and Robin Koval.

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  • Hello, (state name)The purpose of today’s presentation is to talk about (state book) and how this book relates to PRL management.This book was written by (authors) and is a national bestseller and has been seen promoted by various media outlets include Jo Rotolo, founder of Type J Coaching—who is also a Syracuse alumnus
  • Before: (state info)Elaborate: business industry is heavily populated by males and as a female I thought this book would give a nice person (such as myself) tips on how to manage in this environment.After: However, (state info)Central: despite what I believed at first, the central theme that I was able to take away from this book is (state info)
  • This book would be considered a “quick-read”The book’s chapters coincided with PRL management, however the ones we will go over are highlighted in red (state)
  • State ChapterIdea of Chapter:This can be seen=>Example:Frank energizing personality placed everyone in a good mood who entered their building. By doing this, it created an environment where clients were excited to do business with a vivacious company who hired him.Studies ShowFinish reading slide
  • State ChapterState IdeaState Principles=>Examples:6 Principles: (1) Donald Trump, (5) baggage at airport: lost account, and (6) guilty conscious. Finish Slide=>example: PR Management: women who gave money to help raise awareness for a sick child, got repaid when her husband was laid off (people don’t forget).
  • State ChapterState IdeaSomeExamples=>(1)Marla: killed him with kindness (2) Linda: her son didn’t want to win the chess game by default because opponent forgot to stop the clockFinish Slide
  • State ChapterState Idea:Some Examples=> (1)Enron: Skilling was told by executive of the loop hole and didn’t want to acknowledge it—made him cover it up (2) Larry King: first time he went on air, he mentioned this was his first time. Surprisingly people were receptive of him because of this.Finish Slide
  • State ChapterState IdeaSome Example=> (1)How many times have your asked a question and your professor, supervisor gave you more information than you asked (2)Listen to new perspectives even if you don’t agree with them, you’ll be surprised at what you find outFinish Slide
  • Agree:Be a person of Yes, create opportunities—don’t limit themBe empathetic to other people, you’ll be surprised how grateful they will be in return: cat story and how the women received a house from itDisagree:A lot of examples—I would have preferred a few with deeper analysis ( I found myself having to go over the chapter again)Unanswered:How to leave your emotions out of the boardroom when you feel attacked and being nice doesn’t seem viable
  • AP Style throughout the whole bookCurrent business situations we have heard about—Enron Personable stories of the authors life—son losing chess tournament in order to tell the truthValuable information about the communications industry—how the Aflac campaign came aboutI felt good about this book and found myself smiling a lot and saying hello to random people on the street
  • The Power of Nice: How to Conquer the Business World with Kindness

    1. 1. N AT I O N A L B E S T S E L L E R Foreword by Jay Leno THE POWER OF N I C Ethe Business World How to Conquer with KindnessLinda Kaplan Thaler and Robin Koval Presentation By Jaleesa Myers
    2. 2. Thoughts Before:“I thought I was going to read a book that would give nicepeople the tools to succeed in the business world.” –JaleesaThoughts After:“I soon found myself reading a book that would transformmy life.” –JaleesaCentral Theme:Nice companies have lower employee turnover, lowerrecruitment costs, and higher productivity. Nice people makemore money, live longer, and are healthier. Nice isn’t aboutbeing wimpy, but realizing the business rewards when youembrace this four-letter word and do right by people(Kaplan Thaler & Koval, 2006).
    3. 3. ContentsForeword by Jay LenoChapter 1: The Power of NiceChapter 2: The Six Power of Nice PrinciplesChapter 3: Bake a Bigger PieChapter 4: Sweeten the DealChapter 5: Help Your EnemiesChapter 6: Tell the TruthChapter 7: “Yes” Your Way to the TopChapter 8: Shut Up and ListenChapter 9: Put Your Head on Their ShouldersChapter 10: Create a Nicer Universe
    4. 4. Chapter 1: The Power of NiceIdea: Discredits societal ideas: survival of the fittest, nice guys finish last, and nogood deeds go unpunished.• Frank, the ―doorman‖, wins major account with asmile.Studies Show: •Nice is luckier in love •Nice makes more money •Nice is healthier •Nice spends less time in courtHow Does this Relate to Public Relations Management?Companies such as The Kaplan Thaler Group have grown into a advertisingpowerhouse with billings close to $1 billion. They did this with smiles—not pitchforks. Their growth was not based on fear, but with compliments.
    5. 5. Chapter 2: The Six Power of Nice PrinciplesIdea: Sometimes we are so busy starring in our own movie, we forget that otherssee us as their supporting actor/actress in their own. We should exercise our nicemuscles by following someone we admire.Six Nice Principles: 1. Positive impressions are like seeds 2. You Never Know 3. People Change 4. Nice must be automatic 5. Negative impressions are like a germ 6. You will knowHow Does this Relate to Public Relations Management?Sometimes it’s not about what you know, but who you know in public relations.When you understand the power of nice, your actions will get paid back—withinterest—when you least expect it and need it the most.
    6. 6. Chapter 5: Help Your EnemiesIdea: Helping your opponent can be valuable to your career in the long-run. Your―enemies‖ are only people who wound your ego.Some Examples: • Marla and her ex-boss • Linda and her son, MichaelHow Does this Relate to Public Relations Management?It’s best to make friends before they can become your enemies. You never know whois going to be who as you travel the corporate ladder—so be nice along the way.
    7. 7. Chapter 6: Tell the TruthIdea: Honesty is valued within many societies. When you tell one lie, you have totell another to keep track of the previous one. Soon your spending all your energynot building your company, but managing your lies.Some Examples: • Conspiracy of Fools • Faking it sometimes doesn’t make itHow Does this Relate to Public Relations Management?Corporate social responsibility is important within organizations. We’ve seen thedamaging relationships from Enron that could have been prevented by being noble.The truth doesn’t always have to hurt.
    8. 8. Chapter 8: Shut Up and ListenIdea: People will tell you information (and even help you) when you make itabout them.Some Examples: • Ask, don’t tell • Don’t argue so muchHow Does this Relate to Public Relations Management?Everyone is worth a listen—even the most unimportant person in the room. Some ofthe best inventions and solutions came from people who listened.
    9. 9. SummaryWhat Aspects Did You Agree With?• ―Yes‖ your way to the top• Put your head on their shouldersWhat Aspects Did You Disagree With?• The examples used in Chapter 5: Help Your Enemies—too abstractAny Unanswered Questions That Were Left Out?• How to control your emotions
    10. 10. Summary Cont’Would You Recommend this Book to Others? ✓•Well-Written• Real-Life Situations• Personable• Insightful• ―Feel Good‖ Effect
    11. 11. ReferencesKaplan Thaler, L., & Koval, R. (2006). The power of nice: how to conquer the business world with kindness. New York: Currency Doubleday.