Chapter 5 The type of audience <ul><li>pages 82-87 </li></ul>
Aristotle: Greek Philosopher <ul><li>Think as wise men do, but speak as the common people do. </li></ul>
Audience Analysis <ul><li>Determine to know as much as possible about your audience so you can effectively communicate wit...
Biblical Application <ul><ul><ul><ul><li>When I am with those who are oppressed, I share their oppression so that I might ...
Demographic Analysis <ul><li>Determines audience response using physical and cultural characteristics. </li></ul>
Demographic Analysis <ul><li>Most basic and easiest to perform </li></ul><ul><li>Identifies physical & cultural similariti...
Factors for Analysis <ul><li>Age </li></ul><ul><li>Gender </li></ul><ul><li>Knowledge </li></ul><ul><li>Occupation </li></...
Age <ul><li>Learn the average age of audience </li></ul><ul><li>Tailor message to appeal to age group </li></ul><ul><li>Us...
Gender <ul><li>Men & women think differently </li></ul><ul><li>Variety of interests for each gender </li></ul><ul><li>Know...
Knowledge <ul><li>Determine the background of your audience to choose meaningful topic </li></ul><ul><li>Consider audience...
Occupation <ul><li>Determines income </li></ul><ul><li>Affects interests and outlook on life </li></ul><ul><li>White Colla...
Ethnic Background <ul><li>Racial slurs & jokes are inappropriate </li></ul><ul><li>“ And they sang a new song with these w...
Ethnicity <ul><li>Speaking to other ethnic groups & cultures </li></ul><ul><ul><li>Be aware of the backgrounds </li></ul><...
Socioeconomic Background <ul><li>The combined effect of social & economic factors on a person’s life </li></ul><ul><ul><li...
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Ch 5, P 82 87

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Ch 5, P 82 87

  1. 1. Chapter 5 The type of audience <ul><li>pages 82-87 </li></ul>
  2. 2. Aristotle: Greek Philosopher <ul><li>Think as wise men do, but speak as the common people do. </li></ul>
  3. 3. Audience Analysis <ul><li>Determine to know as much as possible about your audience so you can effectively communicate with them. </li></ul>
  4. 4. Biblical Application <ul><ul><ul><ul><li>When I am with those who are oppressed, I share their oppression so that I might bring them to Christ. Yes, I try to find common ground with everyone so that I might bring them to Christ. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>1 Corinthians 9:12 </li></ul></ul></ul></ul>
  5. 5. Demographic Analysis <ul><li>Determines audience response using physical and cultural characteristics. </li></ul>
  6. 6. Demographic Analysis <ul><li>Most basic and easiest to perform </li></ul><ul><li>Identifies physical & cultural similarities/differences </li></ul>Wise speakers will research their audience to determine several factors to reach them at their level.
  7. 7. Factors for Analysis <ul><li>Age </li></ul><ul><li>Gender </li></ul><ul><li>Knowledge </li></ul><ul><li>Occupation </li></ul><ul><li>Ethnic Background </li></ul><ul><li>Socioeconomic Background </li></ul><ul><li>Religion </li></ul><ul><li>Other </li></ul>
  8. 8. Age <ul><li>Learn the average age of audience </li></ul><ul><li>Tailor message to appeal to age group </li></ul><ul><li>Use terminology understood by members </li></ul><ul><li>Direct information to appeal to audience </li></ul><ul><li>If age span is extreme, use other demographic factors </li></ul>
  9. 9. Gender <ul><li>Men & women think differently </li></ul><ul><li>Variety of interests for each gender </li></ul><ul><li>Know majority in audience to determine topic and approach </li></ul><ul><li>Do not assume certain differences or create generalized stereotypes. </li></ul>
  10. 10. Knowledge <ul><li>Determine the background of your audience to choose meaningful topic </li></ul><ul><li>Consider audiences’ knowledge of topic </li></ul>
  11. 11. Occupation <ul><li>Determines income </li></ul><ul><li>Affects interests and outlook on life </li></ul><ul><li>White Collar vs. Blue Collar workers </li></ul><ul><ul><li>Wardrobe reveals message to audience </li></ul></ul>
  12. 12. Ethnic Background <ul><li>Racial slurs & jokes are inappropriate </li></ul><ul><li>“ And they sang a new song with these words: &quot;You are worthy to take the scroll and break its seals and open it. For you were killed, and your blood has ransomed people for God from every tribe and language and people and nation.” Revelation 5:9 </li></ul>
  13. 13. Ethnicity <ul><li>Speaking to other ethnic groups & cultures </li></ul><ul><ul><li>Be aware of the backgrounds </li></ul></ul><ul><ul><li>Be aware of the cultural diversity </li></ul></ul>Instead, we will hold to the truth in love, becoming more and more in every way like Christ, who is the head of his body, the church. Ephesians 4:15 Speaking the truth in love.
  14. 14. Socioeconomic Background <ul><li>The combined effect of social & economic factors on a person’s life </li></ul><ul><ul><li>Career/job </li></ul></ul><ul><ul><li>Housing/location </li></ul></ul><ul><ul><li>Income </li></ul></ul>

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