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Social media market penetration benchmark data


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Social Media Marketing trend and market penetration data released by MetricsBoard. Data is generated by the crowd and covers 6 best practice areas.

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Social media market penetration benchmark data

  1. 1. Social Media Marketing Best Practices Trends and Market Penetration Rates Social Media Site 78% have a corporate or employee sponsored site . Posting Frequency 52% post new content at least once a week . Corporate Policy 48% have a formal SM policy in place. Formal Plan 43% have a detailed SMM plan developed . Bookmarking Sites 30% actively use bookmarking sites . Widget Usage 26% have developed a widget for sharing. Market Penetration Rates Released by MetricsBoard - June, 2010. The results are crowd generated and compiled from online participants who have taken a free MetricsBoard Web 2.0 Marketing benchmark assessment. Copyright 2010 MetricsBoard