Anywhere HealthMarketing Opportunities  in a Mobile World     October 27, 2011
Agenda• Introduction• 25 Examples of Anywhere Health      • Anywhere Data      • Anywhere Diagnosis      • Anywhere Delive...
A Tale of Two Cities                    2020         2009                 $13,900         $199   2011 $8,700              ...
A Tale of Two Cities                              2011Two years from now,           $199when the iPhone 4s is thefree phon...
What Is Anywhere Health?            ANYWHERE DATA                            ANYWHEREANYWHERE                    DIAGNOSIS...
Examples       7
Defining Characteristics of Anywhere Health               • Data collected in real time  Speed        • Feedback instantly...
ANYWHERE DATA
Mapping Asthma in Real Time       http://asthmapolis.com/                                 10
Mapping Health Datahttp://maps.worldbank.org/       http://www.tudiabetes.org/                                            ...
Personalized Health Appshttp://www.instantheartrate.com/   http://www.pampers.com/en_US/pregnancy-app                     ...
Caregiver Supporthttp://strengthforcaring.com/                                13
Real-Time Activity Trackinghttp://www.bodymedia.com           http://www.nikeplus.com                                     ...
Real-Time Activity Tracking   …and it even tells time!        http://mybasis.com/                              15
Anywhere Blood Sugar Monitoring       http://www.myglucohealth.net/                                       16
Anywhere Blood Pressure    http://www.withings.com/                               17
Wearable Sleep Monitor  http://nyxdevices.com/product/                                   18
Health Data APIhttp://blog.runkeeper.com/new-feature/health-graph                                                     19
ANYWHERE DIAGNOSIS
Anywhere ECG http://alivecor.com/                        21
Anywhere Melanoma Detection      http://www.handyscope.net/                                   22
Anywhere Malaria Detection   http://thelifelensproject.com/blog/                                         23
Anywhere Cataract Detectionhttp://web.mit.edu/newsoffice/2011/netra-cataracts-app-0701.html                               ...
Anywhere Glucose Monitoring    http://www.bgstar.com/web/ibgstar                                        25
Measuring Tremors With iTremhttp://gtri.gatech.edu/casestudy/iphone-app-may-support-monitoring-and-research-par           ...
ANYWHERE DELIVERY
Reaching Moms on Mobile      http://text4baby.org/                              28
Text to Change (TTC) Campaign• TTC uses short message service  (SMS) communication to help  mobile phone users test and  b...
Anywhere Ultrasoundhttp://vscanultrasound.gehealthcare.com/pages/patients                                                 ...
Blood Sugar Monitoring While You Drivehttp://www.diabetesmine.com/2011/05/newsflash-ford-medtronic-          demonstrate-i...
Anywhere Compliance   http://www.vitality.net/                              32
Anywhere Kidneyshttp://www.ted.com/talks/anthony_atala_printing_a_human_kidney.html                                       ...
Seven Steps for Implementation                                 34
Seven Steps for Implementation                                 35
I. Move Beyond the Basics                            36
II. Engage on a Personal Level                                 37
III. Listen to What Patients Are Saying                                      38
IV. Think Real-Time AND Long-Term                                    39
V. Address Caregivers                        40
VI. Measure and Track the Small Steps                                        BuildThe Lean StartupHow Today’s Entrepreneur...
VII. Plan For Change—Really                    2011                    $199                           24 months           ...
CONCLUSION             43
How to Get Started1. Who is your audience? Are they mobile?2. What are your campaign metrics and ROI goals?3. Where are th...
How to Get Startedwww.anywherehealth.com                         Cafepress.com/anywherehealth                             ...
Q&A / Discussion              jim.walker@cadient.com              484.255.9613              @anywherehealth              A...
Anywhere health webcast 10_27_final
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  • A World Bank tool for finding and displaying all of their global projectsNot only is the interface itself very well-designed, but the data that is driving the site is incredibly robustUsers from all over the world to visualize exactly what types of projects are happening in their country
  • The SIMpill® Medication Adherence System monitors patient's medication schedule and intake of medicationReminders are sent via text message to patients and/or caregiversIf the patient does not take their medication as prescribed, an alert is sent All monitoring and reminders happen in real-time
  • “Just as a weather radar beam sweeps across the sky to detect clouds, the new system — dubbed Catra — sweeps a beam of light across the eye to detect the cloudy patches called cataracts. Ramesh Raskar, the NEC Career Development Associate Professor of Computer and Communications and director of the MIT Media Lab’s Camera Culture group, says, ‘I like to think of this as a radar for the human eye.’ ”
  • Researchers at Harvard and Massachusetts General Hospital have teamed up to create a game-changing $200 diagnostic device that can analyze just a small bit of tissue and provide cancer results within the hour. The results are then ported directly to a smart phone for review.
  • Text4baby supports moms by providing accurate, text-length health information and resources in a format that is personal and timelyThese messages are timed to your due date or your baby’s birth date. Once you have your baby, be sure to text in UPDATE with your baby’s birthday so you keep getting messages through baby’s first year.
  • Anywhere health webcast 10_27_final

    1. 1. Anywhere HealthMarketing Opportunities in a Mobile World October 27, 2011
    2. 2. Agenda• Introduction• 25 Examples of Anywhere Health • Anywhere Data • Anywhere Diagnosis • Anywhere Delivery• 7 Steps for Implementation• Conclusion • How to Get Started • Q&A / Discussion 2
    3. 3. A Tale of Two Cities 2020 2009 $13,900 $199 2011 $8,700 28 months 2011 $0$2.7 trillion $4.5 trillion
    4. 4. A Tale of Two Cities 2011Two years from now, $199when the iPhone 4s is thefree phone – what impact 24 monthsand opportunities will thatcreate for your brand? 2013 $0
    5. 5. What Is Anywhere Health? ANYWHERE DATA ANYWHEREANYWHERE DIAGNOSIS DELIVERY 6
    6. 6. Examples 7
    7. 7. Defining Characteristics of Anywhere Health • Data collected in real time Speed • Feedback instantly available • Built on existing mobile technologyConvenience • Anywhere + Anytime + Anyone • Data captured directly from patient Accuracy • Data stored in cloud for analysis 8
    8. 8. ANYWHERE DATA
    9. 9. Mapping Asthma in Real Time http://asthmapolis.com/ 10
    10. 10. Mapping Health Datahttp://maps.worldbank.org/ http://www.tudiabetes.org/ 11
    11. 11. Personalized Health Appshttp://www.instantheartrate.com/ http://www.pampers.com/en_US/pregnancy-app 12
    12. 12. Caregiver Supporthttp://strengthforcaring.com/ 13
    13. 13. Real-Time Activity Trackinghttp://www.bodymedia.com http://www.nikeplus.com 14
    14. 14. Real-Time Activity Tracking …and it even tells time! http://mybasis.com/ 15
    15. 15. Anywhere Blood Sugar Monitoring http://www.myglucohealth.net/ 16
    16. 16. Anywhere Blood Pressure http://www.withings.com/ 17
    17. 17. Wearable Sleep Monitor http://nyxdevices.com/product/ 18
    18. 18. Health Data APIhttp://blog.runkeeper.com/new-feature/health-graph 19
    19. 19. ANYWHERE DIAGNOSIS
    20. 20. Anywhere ECG http://alivecor.com/ 21
    21. 21. Anywhere Melanoma Detection http://www.handyscope.net/ 22
    22. 22. Anywhere Malaria Detection http://thelifelensproject.com/blog/ 23
    23. 23. Anywhere Cataract Detectionhttp://web.mit.edu/newsoffice/2011/netra-cataracts-app-0701.html 24
    24. 24. Anywhere Glucose Monitoring http://www.bgstar.com/web/ibgstar 25
    25. 25. Measuring Tremors With iTremhttp://gtri.gatech.edu/casestudy/iphone-app-may-support-monitoring-and-research-par 26
    26. 26. ANYWHERE DELIVERY
    27. 27. Reaching Moms on Mobile http://text4baby.org/ 28
    28. 28. Text to Change (TTC) Campaign• TTC uses short message service (SMS) communication to help mobile phone users test and build their own health knowledge, refer them to HIV testing, prevention and treatment clinics, and provide information on services in local areas.• TTC campaigns focus principally on HIV/AIDS, malaria, reproductive health, and good governance. http://www.texttochange.org/ 29
    29. 29. Anywhere Ultrasoundhttp://vscanultrasound.gehealthcare.com/pages/patients 30
    30. 30. Blood Sugar Monitoring While You Drivehttp://www.diabetesmine.com/2011/05/newsflash-ford-medtronic- demonstrate-in-car-glucose-monitoring.html 31
    31. 31. Anywhere Compliance http://www.vitality.net/ 32
    32. 32. Anywhere Kidneyshttp://www.ted.com/talks/anthony_atala_printing_a_human_kidney.html 33
    33. 33. Seven Steps for Implementation 34
    34. 34. Seven Steps for Implementation 35
    35. 35. I. Move Beyond the Basics 36
    36. 36. II. Engage on a Personal Level 37
    37. 37. III. Listen to What Patients Are Saying 38
    38. 38. IV. Think Real-Time AND Long-Term 39
    39. 39. V. Address Caregivers 40
    40. 40. VI. Measure and Track the Small Steps BuildThe Lean StartupHow Today’s Entrepreneurs UseContinuous Innovation toCreate Radically SuccessfulBusinesses Learn Measure 41
    41. 41. VII. Plan For Change—Really 2011 $199 24 months 2013 $0 42
    42. 42. CONCLUSION 43
    43. 43. How to Get Started1. Who is your audience? Are they mobile?2. What are your campaign metrics and ROI goals?3. Where are the appropriate points of engagement?4. Develop an engaging/useful offering!5. Develop an integrated promotion strategy.6. Position offering as a value-add to existing campaigns.7. Optimize and enhance offering based on user feedback. 44
    44. 44. How to Get Startedwww.anywherehealth.com Cafepress.com/anywherehealth Coming soon..! 45
    45. 45. Q&A / Discussion jim.walker@cadient.com 484.255.9613 @anywherehealth Anywherehealth.com 46

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