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Taomee_Brand Analysis


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Taomee_Brand Analysis

  1. 1. 2007
2011  Company registered inS h a n g h a i$5 millions investment,6 products launched andbegan offline business20 million users, 400employees and $ 30 millionrevenue with 10% came fromo f f l i n e l i c e n s eIPO in Nasdaq;S h o o t m o v i e
  2. 2. Type   User  Demographics   Active  Users  (millions)  Reg.  Users  (millions)  8   Taoomee   Children’s  SNS/  Games  Children,  mothers   20   180  
  3. 3.  L i k e   I t ,    I s   A t   E a s e !  
  4. 4.  L i k e   I t    Is  At  Ease!  
  5. 5. Vision  Value  Mission  To   become   the   most  w e l c o m e d  Chinese   children’s  e n t e r t a i n m e n t  c o m p a n y    Dreaming   Engineers:  fantasy,   innovation,  c a r i n g ,   g r o w i n g ;  simplicity,   sharing,  equality,   professional                        Create   dream  a n d   b r i n g  happiness   to  C h i n e s e  c h i l d r e n