Twitter: part 2 - Getting the Bird - Twitter best practise

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Twitter best pracises, including having a social media policy. Presentation part 2 of 3 given at Business Northwest show

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Twitter: part 2 - Getting the Bird - Twitter best practise

  1. 1. Jim Symcox Getting the Bird
  2. 2. Twitter Best practises Jim Symcox
  3. 3. Twitter Best practises <ul><li>What’s the mission? </li></ul><ul><li>Who’s your tribe? </li></ul><ul><li>Use you </li></ul><ul><li>Giving </li></ul><ul><li>Be a resource </li></ul>Jim Symcox
  4. 4. What’s the mission <ul><ul><li>Referrals </li></ul></ul><ul><ul><li>Helping </li></ul></ul><ul><ul><li>Positioning </li></ul></ul><ul><ul><li>Support marketing </li></ul></ul><ul><ul><li>Create relationships </li></ul></ul><ul><ul><li>Build trust </li></ul></ul>Jim Symcox
  5. 5. Who’s your tribe? <ul><ul><li>Exactly who </li></ul></ul><ul><ul><li>Ask </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Deliver </li></ul></ul>Jim Symcox
  6. 6. Use you… <ul><ul><li>Use your own voice </li></ul></ul><ul><ul><li>Tell stories </li></ul></ul><ul><ul><li>Be open </li></ul></ul><ul><ul><li>Maintain integrity </li></ul></ul>Jim Symcox
  7. 7. Give to the community <ul><ul><li>Hash tags (#) </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Your re-tweets </li></ul></ul>Jim Symcox
  8. 8. Be a resource! <ul><ul><li>Expertise </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><ul><li>Images </li></ul></ul></ul><ul><ul><ul><li>Links </li></ul></ul></ul><ul><ul><li>Deals </li></ul></ul><ul><ul><ul><li>Coupons </li></ul></ul></ul><ul><ul><ul><li>Discounts </li></ul></ul></ul><ul><ul><li>Contests </li></ul></ul>Jim Symcox
  9. 9. Jim Symcox How to use Twitter
  10. 10. How to use Twitter <ul><li>Have a plan </li></ul><ul><li>Don’t over promote </li></ul><ul><li>Integrate </li></ul><ul><li>Tweets are “forever” </li></ul><ul><li>Do engage and interact </li></ul>
  11. 11. Your Voice <ul><li>Need to understand Twitter </li></ul><ul><li>Aware of objectives </li></ul><ul><li>Access to the top </li></ul><ul><li>Create a social media policy </li></ul><ul><li>Training – vital for larger businesses </li></ul>Business Powerpack Presented For Rapid Technologies
  12. 12. Social Media Policy <ul><li>Intent </li></ul><ul><li>Definitions </li></ul><ul><li>Principles </li></ul><ul><li>Disclosure, transparency and disclaimers </li></ul>Jim Symcox
  13. 13. Social Media Policy <ul><li>Respect </li></ul><ul><li>Confidentiality, privacy and security </li></ul><ul><li>Legalities </li></ul><ul><li>Penalities </li></ul>Jim Symcox
  14. 14. The key to Twitter is… <ul><li>Choose the right Twitter name/handle    </li></ul><ul><li>Set business goals </li></ul><ul><li>Create a good profile </li></ul><ul><li>Not tweet junk </li></ul><ul><li>Use Twitter Search </li></ul><ul><li>Use Twitter for networking </li></ul><ul><li>Use hashtags </li></ul><ul><li>Point people at your website </li></ul>Jim Symcox
  15. 15. Like real-life networking <ul><ul><li>People like people… </li></ul></ul><ul><ul><li>- who know people they’d like to talk too </li></ul></ul><ul><ul><li>- who share something of themselves </li></ul></ul><ul><ul><li>- who give value </li></ul></ul>Jim Symcox <ul><ul><li>Ultimately they want to know more about you than simply selling yourself </li></ul></ul>Photo: Gareth Weeks
  16. 16. Run Contests <ul><li>What objective? </li></ul><ul><li>Keep it simple </li></ul><ul><li>Fun! </li></ul><ul><li>Is the audience on Twitter? </li></ul><ul><li>Stay flexible </li></ul><ul><li>Would you like the prize? </li></ul><ul><li>Don’t make people jump through hoops </li></ul>Jim Symcox
  17. 17. Contests need thought <ul><li>Communicate it </li></ul><ul><li>Deadlines </li></ul><ul><li>Can they talk about it? </li></ul><ul><li>Monitor entries </li></ul><ul><li>Don’t keep it </li></ul><ul><li>Be impartial </li></ul><ul><li>Give full disclosure </li></ul><ul><li>Announce winners quickly </li></ul><ul><li>Follow-up </li></ul>Jim Symcox
  18. 18. Customer Service <ul><li>Mike Brice missed his Atlanta connection en route home to Utah from South Carolina. </li></ul><ul><li>Almost immediately rebooked by an agent on the Delta team </li></ul><ul><li>Delta use Twitter for real-time complaints </li></ul><ul><ul><li>changing flights </li></ul></ul><ul><ul><li>finding lost luggage </li></ul></ul><ul><ul><li>sharing details on weather delays. </li></ul></ul>
  19. 19. Getting Followers <ul><li>Follow people! </li></ul><ul><li>Post good/useful tweets before following </li></ul><ul><li>Have a complete bio </li></ul><ul><li>Add Twitter feed from other social media </li></ul><ul><li>Reply to followers </li></ul>
  20. 20. How much time? <ul><li>58% spend 6 hours </li></ul><ul><li>34% 11 or more hours </li></ul><ul><li>15% more than 20 hours. </li></ul><ul><li>63% of people with three or more years of experience spend more than 10 hours </li></ul>Source: 2011 Social Media Marketing Report -Social Media Examiner
  21. 21. Any Questions on Twitter or Social Media Jim Symcox Ring Jim Symcox on 07963768114 Email me at [email_address] Skype me at marketingmagic Tweet me @jimsymcox

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