Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Green Business Strategy

Jim Simcoe of Ecolife Consulting presents slides on green business strategy.

  • Be the first to comment

Green Business Strategy

  1. 1. Developing a Green Business Strategy Jim Simcoe
  2. 2. The ‘Real’ Reasons to do it:
  3. 3. Is this ‘green’ to you?
  4. 4. Is this your strategy?
  5. 5. Build ‘GREEN’ and they will come
  6. 6. 3 Cornerstones to build on: Healthier environment Eco-friendly Cash-friendly
  7. 7. 3 MAJOR Benefits: Increased Profits Elite Brand Increased company value
  8. 8. Is this your brand?
  9. 9. or is this:
  10. 10. The 4biggest green myths:
  11. 11. You need green certification People think ‘Planet first’ You can buy your way out It costs too much
  12. 12. The Magic Green Formula: GBP = PG = CS = EJS (Green Business Practices = Profitable Growth = Company Stability = Employee Job Stability)
  13. 13. 3 First Steps: Audit Set the Goals and...
  14. 14. Find the Believers
  15. 15. What to audit: Energy Water Waste
  16. 16. Think: Remove Replace Relax
  17. 17. Set the Goals: Low hanging fruit Measurable Customer-driven
  18. 18. About the Believers
  19. 19. Green Marketing 101
  20. 20. Be Honest Be Social Power the Believers Blog endlessly
  21. 21. Greenwashing (i.e. don’t be this guy)
  22. 22. Get Free PR/Media:
  23. 23. The All American Kissing Babies and Petting Puppies Phenomena
  24. 24. Everybody loves a heart-warming story...
  25. 25. Thanks. For more green business info, check out our site: www.ecolifeconsulting.com

×