Green Business Strategy

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Jim Simcoe of Ecolife Consulting presents slides on green business strategy.

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  • more $ for you = more buying power = more eco-results
  • -they need ICE
  • -be a super-hero to your community, your family, your kids, your planet,
  • -get more in tune.
    -direct correlation between how in tune you are to green and how in tune you are to your other relationships
    -you HAVE a relationship with the planet (are you cheating them?)
  • is there anyone who doesn’t like to be adored?
  • -too much info?
    -like ordering chinese food in russian
    -dancing on rollerskates
  • this is the foundation
  • what do your customers see?
    what do your employees think?
  • -high performance
    -ahead of the pack
    -the highest quality
  • Operations:
                - water- low flow devices (sinks, showers, toilets, urinals)
                - electricity- smart strips, motion sensor lighting, intelligent HVAC systems, cool roofs, etc
            

    Building/Office (fixtures and equipment):
                - outside irrigation (the story of a sprinkler-head)
                - lighting
                - Windows (window film)

    People:
                - business processes (paper use, recycling)
                - vendor relationships (story of local, green printer)
  • - people see right through this
    - important that we discuss before a talk baout marketing
  • - everybody loves a feel good story
    - puppies and babies have no agenda
    - be the puppy/baby in your clients eyes
    my example - becker surf
  • Green Business Strategy

    1. 1. Developing a Green Business Strategy Jim Simcoe
    2. 2. The ‘Real’ Reasons to do it:
    3. 3. Is this ‘green’ to you?
    4. 4. Is this your strategy?
    5. 5. Build ‘GREEN’ and they will come
    6. 6. 3 Cornerstones to build on: Healthier environment Eco-friendly Cash-friendly
    7. 7. 3 MAJOR Benefits: Increased Profits Elite Brand Increased company value
    8. 8. Is this your brand?
    9. 9. or is this:
    10. 10. The 4biggest green myths:
    11. 11. You need green certification People think ‘Planet first’ You can buy your way out It costs too much
    12. 12. The Magic Green Formula: GBP = PG = CS = EJS (Green Business Practices = Profitable Growth = Company Stability = Employee Job Stability)
    13. 13. 3 First Steps: Audit Set the Goals and...
    14. 14. Find the Believers
    15. 15. What to audit: Energy Water Waste
    16. 16. Think: Remove Replace Relax
    17. 17. Set the Goals: Low hanging fruit Measurable Customer-driven
    18. 18. About the Believers
    19. 19. Green Marketing 101
    20. 20. Be Honest Be Social Power the Believers Blog endlessly
    21. 21. Greenwashing (i.e. don’t be this guy)
    22. 22. Get Free PR/Media:
    23. 23. The All American Kissing Babies and Petting Puppies Phenomena
    24. 24. Everybody loves a heart-warming story...
    25. 25. Thanks. For more green business info, check out our site: www.ecolifeconsulting.com

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