SEM in the DMV Presentation

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Presentation for the SEM Meetup

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SEM in the DMV Presentation

  1. 1. SEM in Social+Search Jim Reynolds| jim@brandwatch.com | Tel: 646 666 4035 the DMV
  2. 2. Brandwatch/ Who is Jim? © 2013 Brandwatch | www.brandwatch.com 2
  3. 3. He’s Worked Where? He Worked with Who? Agencies Too? © 2013 Brandwatch | www.brandwatch.com 3
  4. 4. Who have I worked with? © 2013 Brandwatch | www.brandwatch.com 4
  5. 5. GOOGLE RULES: THE POWER OF SHARING • Word of mouth buzz (about your content) …rarely comes without quality content. • Users know good content when they see it and will direct others to it.
  6. 6. BING RULES: THE POWER OF SHARING “…your followers sharing your information….can have an impact on how you rank organically in the long run.”
  7. 7. Brandwatch/ Key data metrics 130+TB Data downloaded/ month 20+B Pages Indexed 32K Customer queries © 2013 Brandwatch | www.brandwatch.com
  8. 8. Brandwatch/ Organic Search © 2013 Brandwatch | www.brandwatch.com 11
  9. 9. Brandwatch/ Social Media Search © 2013 Brandwatch | www.brandwatch.com 12
  10. 10. Brandwatch/ Review Sites © 2013 Brandwatch | www.brandwatch.com 13
  11. 11. Brandwatch/ Review Search via social listening © 2013 Brandwatch | www.brandwatch.com 14
  12. 12. Brandwatch/ Twitter Search © 2013 Brandwatch | www.brandwatch.com 15
  13. 13. Brandwatch/ Twitter Search via Social Listening © 2013 Brandwatch | www.brandwatch.com 16
  14. 14. Brandwatch/ Facebook Search © 2013 Brandwatch | www.brandwatch.com 17
  15. 15. Brandwatch/ Facebook Search via Social Listening © 2013 Brandwatch | www.brandwatch.com 18
  16. 16. 19
  17. 17. Brandwatch/ Topsy – Twitter Trends Site: www.topsy.com/analytics © 2013 Brandwatch | www.brandwatch.com 20
  18. 18. Brandwatch/ Ice Rocket – Blogs Site: www.icerocket.com © 2013 Brandwatch | www.brandwatch.com 21
  19. 19. Brandwatch/ Social Mention –Social Media Site: www.socialmention.com © 2013 Brandwatch | www.brandwatch.com 22
  20. 20. Brandwatch/ BoardReader– Boards & Forums Site: www.boardreader.com © 2013 Brandwatch | www.brandwatch.com 23
  21. 21. Brandwatch/ StarCount– Brands/Celebrities Site: www.starcount.com © 2013 Brandwatch | www.brandwatch.com 24
  22. 22. Brandwatch/ More Options http://www.brandwatch.com/2013/08/top-10free-social-media-monitoring-tools/ http://socialmediatoday.com/petertrapasso/1799311/social-media-monitoringtools-infographic http://socialtimes.com/7-free-social-monitoringtools_b134790 © 2013 Brandwatch | www.brandwatch.com 25
  23. 23. 26
  24. 24. Insightful Visuals/ Predicting the Oscars labs.brandwatch.com/oscars © 2013 Brandwatch | www.brandwatch.com
  25. 25. Insightful Visuals/ Predicting the Oscars labs.brandwatch.com/oscars © 2013 Brandwatch | www.brandwatch.com
  26. 26. Brandwatch/ Overview SaaS enterprise social media monitoring & analysis High Satisfaction 1000+ Brands in 15 Markets <1% Monthly Churn Rapidly Growing Client Base Supporting Clients in 26 Languages (With Sentiment) 758% YoY Global Presence New York | Chicago | Brighton | Berlin World Class Development & Services Team All Intellectual Property Owned In-house Selected as Red Herring 150 Employees 50 Product Developers 7 PhD Staff Members © 2013 Brandwatch | www.brandwatch.com Global Top 100 Winner & recognized by Media Momentum 30
  27. 27. Brandwatch/ Key strengths Added value over other solutions HIGHER CLIENT SATISFACTION 5 4 3 2 1 Subject matter expertise, more dedicated support, training and support portal all help keep our clients moving efficiently and effectively MORE DATA & LANGUAGE COVERAGE Brandwatch continually expands its language and site coverage MORE FLEXIBLE USER EXPERIENCE Workflows, automation & dashboarding make it easy to view, share and manage results MORE WAYS TO SLICE & ANALYZE DATA Authors, followers, posts, views, comments, sentiment, influence… there’s nothing twodimensional about the way Brandwatch allows you to manipulate our findings.. MORE POWERFUL QUERYING Build custom queries easily as well as selecting from a list of limited options. 31
  28. 28. Thank You/ Contact details Jim Reynolds e. jim@brandwatch.com # O: 646 666 4035 / M: 646 530 2991 @jimmyrey w. www.brandwatch.com © 2013 Brandwatch | www.brandwatch.com 32

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