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2010 STKI Summit
      ENTERPRISE 3.0:
     LIQUID MODERNITY




 Dr. Jimmy Schwarzkopf
      Research Fellow
     jimmy@s...
- “ Tell me a fact and I will learn it
tell me a truth and I will believe it
but tell me a story and it will live
in my he...
We are at one of those moments …


   SPEED                 SCALE            SENSORS SOFTWARE
Infinite bandwidth     Unpre...
Microsoft CEO Steve Ballmer : CES keynote speech 6/1/2010


-"The fact of the matter is, this is not
 a downturn, this is ...
Enterprise computing is headed for “massive changes”

• “We will see radical changes in
  hardware technology this year (2...
Virtually free and unlimited:
              bandwidth and storage

• Storage and bandwidth: are
  improving performance an...
What do we carry in our pockets ?




                                7
                   7
Liquidity: shift from fixed centers of power to
mobility and the consumerization of technology




                       ...
Passage from "solid" to "liquid" modernity

•   Social forms and institutions no longer have enough time to
    solidify a...
Passage from "solid" to "liquid" modernity

•   Social forms and institutions no longer have enough time to
    solidify a...
Enterprise 3.0

• Enterprise 3.0 is about the • Enterprise 2.0 is the use
  radical (liquid) changes      of emergent soci...
Enterprise 3.0:
            BUSINESS AS UNUSUAL
• Bold business is coming back
  – Smart and creative actions
  – Innovati...
13
The ability of businesses to analyse and act on data is a
                       competitive skill.




 IT is not strateg...
CIOs evolution into Enterprise 3.0:
• IT 1.0: Focused on running the IT organization,
  achieving IT operational excellenc...
For CIOs, 2010 is a year in which their very
 profession will be redefined permanently

• from one of internally          ...
2010: CIO business goals
                     • Reducing costs
                     • Optimizing/consolidating processes
I...
Customer Responsiveness
• RESPONSIVENESS—THE
  NEW GOLD STANDARD
  – emphasizing the
    importance of customer
    respon...
How different are they




≠ consumerization ≠ commoditization ≠
≠ interchangeable ≠ standardization ≠

                  ...
Consumerization
            New technology to the
              consumer market
              ahead of business
          ...
Commoditization and Interchangeable
• market based on undifferentiated products
• Commoditization usually leads to lower p...
MEGAtrend: Cloud computing




What is happening today?




                            22
CompTIA’s December 2009 survey (CIOs multinational)




                                   23
Technology adoption life cycle


                      Mass
                      Market
Early                            ...
Technology Adoption Life Cycle
                         Applications
                         •   Analytics (BI), event an...
Growth: Digital Agenda
Broadband related growth (innovation)
will be the big differentiator in 2010-2012




             ...
2009: one of the worst years in history




                                          27
                           27
Symptoms of IT complexity
• Software crashes due to         • Incompatibility between
  incompatibility of data, files,   ...
IT complexity tax
  Moore’s sayings:                  IT complexity tax:
• Moore's Law : states that        • CIO’s pay wi...
improve service, reduce cost, manage risk
                         Cost of
                        Operations
            ...
Reduce Complexity with an Architecture

Elimination of complexity        IT architecture
• Requires companies to          ...
But now we need new IT Architecture
                                                                                      ...
Reduce Complexity by Managing




                        33
                             * From SYMANTEC
DATA CENTER MANAGEMENT 2010




               34
Data Center Management 2010

                                                            Integrated
                      ...
Data Center Management 2010

                                                            Integrated
                      ...
ITIL v3 : 27 main processes




                    37
Computing Platform Lifecycle




                               38
                38
another cure for complexity


        Internal storage                         Servers


                                N...
1980 -2010 Platform Lifecycle




                                40
                40
Industry in a Box Companies




                      41
               41
What’s under the hood: Lego ?

                         Virtual Connect
                            virtualized
          ...
What’s under the hood 2




                 43
Evolution to Cloud Computing : build off virtualization
              and internal Private Clouds




                    ...
Cloudy in your future




                        45
Cloud Service Layers
Providers
Service




                                                            Service Users
     ...
47
48
49
50
Technology Cycles




              51
52
Disruptive Innovations




                 53
Winners and losers: who now?


                          15 billion ARM
                           based chips
           ...
If looks could kill




                      55
If looks could kill




                      56
“one-size-fits-all” end-user computing is “out”


          2008                         2011
• Standard desktop          ...
So what happened ?

The user:                      IT:
• Mobility and always          • IT will have to :
  connected allo...
E-Book ecosystems
 (also documents)




                60
61
61
Kindle: content consumption




                   62
iPhone the content revolution




                 63
iPhone the content revolution

 The dean of Yale University's School of Management has
           joined Apple as a new Vi...
iPad: content consumption




                  65
Google into other things?




Google Wave   Crome OS
                              Nexus 1 Android
                       ...
Other ecosystems: blackberry




                               67
                 67
Other ecosystems




   68
The future is here: WEB 3.0
 Digital Marketing Is Here To Stay !!




                           “When I took office, only...
Much much easier




                   70
          70
71
Evolution of Networked Applications




                      72
Innovation : WEB 3.0




                73
WEB 3.0




    http://www.flickr.com/photos/ross/3055802287/


                       74
75
75
76
Enterprise social software is growing…




      blogs                   forums            microblogging




             ...
…but we’re creating a new set of silos.



Book-                            Micro
                Blogs                   ...
Tying together enterprise social software



                      Blogs
          Book                        Forums
    ...
010



Thank you

    Dr. Jimmy Schwarzkopf


                  80
Technology trends for 2010-2012 ISRAEL
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Technology trends for 2010-2012 ISRAEL

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This is the part of my presentation that analysis the trends in information technology

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Technology trends for 2010-2012 ISRAEL

  1. 1. 2010 STKI Summit ENTERPRISE 3.0: LIQUID MODERNITY Dr. Jimmy Schwarzkopf Research Fellow jimmy@stki.info
  2. 2. - “ Tell me a fact and I will learn it tell me a truth and I will believe it but tell me a story and it will live in my heart forever” - Indian Proverb 2
  3. 3. We are at one of those moments … SPEED SCALE SENSORS SOFTWARE Infinite bandwidth Unprecedented New kinds of data Radical change in and going for real- processing power data analysis time data and storage sizes r 3
  4. 4. Microsoft CEO Steve Ballmer : CES keynote speech 6/1/2010 -"The fact of the matter is, this is not a downturn, this is a bit of a reset”- 4
  5. 5. Enterprise computing is headed for “massive changes” • “We will see radical changes in hardware technology this year (2010) and SAP is more than prepared to take advantage.” • He cited the following components: – super-large in-memory systems – parallel computing – on-demand software – cloud computing – mobile phones 5
  6. 6. Virtually free and unlimited: bandwidth and storage • Storage and bandwidth: are improving performance and cost efficiency even faster than processor speed is . • The marginal cost is falling to practically zero. 6
  7. 7. What do we carry in our pockets ? 7 7
  8. 8. Liquidity: shift from fixed centers of power to mobility and the consumerization of technology 8
  9. 9. Passage from "solid" to "liquid" modernity • Social forms and institutions no longer have enough time to solidify and cannot serve as frames of reference and virtually no distinctions between what we do to live and what we do to work. • Individuals have to splice together an unending series of short-term projects and episodes. • In liquid modernity the individual (under conditions of uncertainty) must: – be flexible and adaptable – be constantly ready and willing to change tactics at short notice – abandon commitments and loyalties without regret to pursue new opportunities 9
  10. 10. Passage from "solid" to "liquid" modernity • Social forms and institutions no longer have enough time to solidify and cannot serve as frames of reference and virtually no distinctions between what we do to live and what we do to work. • Individuals have to splice together an unending series of short-term projects and episodes. • In liquid modernity the individual (under conditions of uncertainty) must: – be flexible and adaptable – be constantly ready and willing to change tactics at short notice – abandon commitments and loyalties without regret to pursue new opportunities 10
  11. 11. Enterprise 3.0 • Enterprise 3.0 is about the • Enterprise 2.0 is the use radical (liquid) changes of emergent social because of convergence: software platforms: – technology – within companies – business – between companies and – management trends their partners – between companies and their customers. 11
  12. 12. Enterprise 3.0: BUSINESS AS UNUSUAL • Bold business is coming back – Smart and creative actions – Innovative technologies – Fresh innovations • Re‐thinking: will not be ”business as usual”. • A radical and agile mind is emerging that will surprise the old business guard. 12
  13. 13. 13
  14. 14. The ability of businesses to analyse and act on data is a competitive skill. IT is not strategic: so CIOs will be 2010- ? IT matters: CIOs will be called reduced to technology caretakers upon to both innovate and and vendor managers CIOs of the automate. future shall be strategic business leaders and technology experts. 14
  15. 15. CIOs evolution into Enterprise 3.0: • IT 1.0: Focused on running the IT organization, achieving IT operational excellence and providing reliable, effective services • IT 2.0: Focused on creating change through process transformation and a close partnerships with business operations (plus IT 1.0) • IT 3.0: Focused on driving strategy for competitive advantage through activities that face across the enterprise and externally (plus IT 2.0) 15
  16. 16. For CIOs, 2010 is a year in which their very profession will be redefined permanently • from one of internally • The roles of CIO and oriented focus on: COO will overlap when – processes IT assumes more – systems responsibility for: – executing business • to one of emphasis on : strategy – driving new revenue – engaging more intimately – managing operations with customers – exploiting opportunities – simplifying every aspect of the company’s operations. 16
  17. 17. 2010: CIO business goals • Reducing costs • Optimizing/consolidating processes Improvement of • Optimizing productivity “daily” processes • New analytics usage • Risk management and governance •Delivering a better service experience Improving •Strengthening customer trust customer relations •Increase repeat customer business • IT services at 99.99% reliability Enterprise Service • Allowing technology consumerization • Customers Resilience • Employees •New products Innovation •New markets •Manage change needs ( training and quality ) 17
  18. 18. Customer Responsiveness • RESPONSIVENESS—THE NEW GOLD STANDARD – emphasizing the importance of customer responsiveness as a measure of success relative to a traditional focus on service availability 18
  19. 19. How different are they ≠ consumerization ≠ commoditization ≠ ≠ interchangeable ≠ standardization ≠ 19
  20. 20. Consumerization New technology to the consumer market ahead of business markets. 1970s > 1990s > 2010s Defense>business>home Home based IT is more capable than that provided in their workplace ? 20
  21. 21. Commoditization and Interchangeable • market based on undifferentiated products • Commoditization usually leads to lower prices since undifferentiated products produce perfect competition • Some technology products are certainly becoming interchangeable but what's really commoditizing? • Not software, not hardware, not services, ONLY broadband • False commoditization can create substantial risk when premier products (substantial additional value to offer) are more expensive . don’t confuse INTERCHANGABLE and COMMODITIZATION and then STANDARIZATION 21
  22. 22. MEGAtrend: Cloud computing What is happening today? 22
  23. 23. CompTIA’s December 2009 survey (CIOs multinational) 23
  24. 24. Technology adoption life cycle Mass Market Early Late Adoption Adopters Adopters The Chasm Adapted from Geoffrey Moore’s “Crossing the Chasm” 24
  25. 25. Technology Adoption Life Cycle Applications • Analytics (BI), event and data mining processing • BPM (Business Processes) • Risk Management • Compliance and governance • Integration of applications (SOA and mashups) Technologies • Unstructured data management and storage • Virtualization • Context/content • Convergence • WEB 3.0 • • Core application evolution Industry in a box IT Management • Mobile • Complexity • End user computing IT Management • Data Center • Security Innovation • Cloud Computing • Talent replacement and Technologies augmentation Innovation • ITIL V3 Application Innovation Chasm Chasm
  26. 26. Growth: Digital Agenda Broadband related growth (innovation) will be the big differentiator in 2010-2012 26
  27. 27. 2009: one of the worst years in history 27 27
  28. 28. Symptoms of IT complexity • Software crashes due to • Incompatibility between incompatibility of data, files, vendor software packages software, or network protocols. due to lack of standards. • Frequent but necessary • Long timeframes to solve the software upgrades resulting problems causing software in errors and incompatibility crashes. problems. • Long timeframes to test and install new applications because of integration problems. 28
  29. 29. IT complexity tax Moore’s sayings: IT complexity tax: • Moore's Law : states that • CIO’s pay with time, sweat and computing capability money for every innovation, increases 1 percent per every business process week. improvement they implement. • Moore's Flaw : keeping up with this flood tide of innovation quickly becomes too difficult (and too costly) for anyone to manage. 29
  30. 30. improve service, reduce cost, manage risk Cost of Operations + - Risk of Quality of Failure Service 30
  31. 31. Reduce Complexity with an Architecture Elimination of complexity IT architecture • Requires companies to • Provides the big picture redraw their IT architecture for what applications • Simplify technologies support which processes, how • Manage service applications interact, and how they share data a great wine is a complex wine… But, is complex IT a great IT ? 31
  32. 32. But now we need new IT Architecture Enterprise Strategy Business Bus Strategy IT Strategy Technology Opportunity Availability Enterprise Architecture Transition Planning Bus Arch’ture IT Architecture Fire and Component Scheduling Shipping Yarn Buying Order Entry Cash Management Accounting Component Inventory Assortment Planning Component Knitting Tagging & Packing Knits Division Yankee Group AEI Corporate Yarn Division Saturn Group hope! Design Yarn Dyeing Raleigh Seneca Plant Plant Business Business Locations Structure Architecture Governance Business Operating Environment and IT Infrastructure Program Architecture Soln Outline Macro Design Micro Design Devt, etc. Program Architecture Soln Outline Macro Design Micro Design Devt, etc. Change Programs 32
  33. 33. Reduce Complexity by Managing 33 * From SYMANTEC
  34. 34. DATA CENTER MANAGEMENT 2010 34
  35. 35. Data Center Management 2010 Integrated Components User Interface Launch-in-Context Reporting Security Deployment Health Security Network System Performance Storage Transaction Mainframe Application Events Events Events Events Events Events Events Events 35
  36. 36. Data Center Management 2010 Integrated Components User Interface Launch-in-Context Reporting Security Deployment Health Security Network System Performance Storage Transaction Mainframe Application Events Events Events Events Events Events Events Events 36
  37. 37. ITIL v3 : 27 main processes 37
  38. 38. Computing Platform Lifecycle 38 38
  39. 39. another cure for complexity Internal storage Servers New Architecture Power & cooling ProCurve Networking Management software 39
  40. 40. 1980 -2010 Platform Lifecycle 40 40
  41. 41. Industry in a Box Companies 41 41
  42. 42. What’s under the hood: Lego ? Virtual Connect virtualized LAN and SAN connections StorageWorks Insight EVA SAN Software (Note: Matrix supports Capacity Planning any c-Class certified Orchestration FC SAN target) Disaster Recovery All-in-One Services, plus Integrity and ProLiant iCAP and ProLiant pay as you grow blade servers financing 42
  43. 43. What’s under the hood 2 43
  44. 44. Evolution to Cloud Computing : build off virtualization and internal Private Clouds 44
  45. 45. Cloudy in your future 45
  46. 46. Cloud Service Layers Providers Service Service Users Cloud End-User Services (SaaS) Cloud Platform Services (PaaS) Cloud Providers Cloud Infrastructure Services (IaaS) Physical Infrastructure 46
  47. 47. 47
  48. 48. 48
  49. 49. 49
  50. 50. 50
  51. 51. Technology Cycles 51
  52. 52. 52
  53. 53. Disruptive Innovations 53
  54. 54. Winners and losers: who now? 15 billion ARM based chips shipped to date 54
  55. 55. If looks could kill 55
  56. 56. If looks could kill 56
  57. 57. “one-size-fits-all” end-user computing is “out” 2008 2011 • Standard desktop • Standard desktop configuration with configuration Microsoft OS and office • *book configured for Web- productivity tools based applications • Desktop or application virtualization on thin-client device • SaaS alternatives to hosted applications 58
  58. 58. So what happened ? The user: IT: • Mobility and always • IT will have to : connected allows the – Supply “content” to this “user” to shop for his own appliances set of appliances. – Receive “content” from this appliances – Content will be structured, • Appliances will have two unstructured and multimedia flavors for content – CREATE AND CONSUME – CONSUME 59
  59. 59. E-Book ecosystems (also documents) 60
  60. 60. 61 61
  61. 61. Kindle: content consumption 62
  62. 62. iPhone the content revolution 63
  63. 63. iPhone the content revolution The dean of Yale University's School of Management has joined Apple as a new Vice President, serving of the dean of a new "Apple University." 64
  64. 64. iPad: content consumption 65
  65. 65. Google into other things? Google Wave Crome OS Nexus 1 Android 66 66
  66. 66. Other ecosystems: blackberry 67 67
  67. 67. Other ecosystems 68
  68. 68. The future is here: WEB 3.0 Digital Marketing Is Here To Stay !! “When I took office, only high energy physicists had ever heard of what is called the World Wide`Web... Now even my cat has it's own page.” - Bill Clinton 69 69
  69. 69. Much much easier 70 70
  70. 70. 71
  71. 71. Evolution of Networked Applications 72
  72. 72. Innovation : WEB 3.0 73
  73. 73. WEB 3.0 http://www.flickr.com/photos/ross/3055802287/ 74
  74. 74. 75 75
  75. 75. 76
  76. 76. Enterprise social software is growing… blogs forums microblogging video wikis social bookmarking podcasts photos 77
  77. 77. …but we’re creating a new set of silos. Book- Micro Blogs Photos marks blogs Wikis Video Pod Forums casts 78
  78. 78. Tying together enterprise social software Blogs Book Forums marks Wikis Micro New “family” blogs of products Video Pod casts Photos 79
  79. 79. 010 Thank you Dr. Jimmy Schwarzkopf 80

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