Magic of Context - Korean

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Try to understand the context where it came from, and you will see the real value behind it.

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  • Yamaha Vino 배기량 49cc 연료탱크 4.5L Honda SCR 배기량 108cc 연료탱크 6.5L Vespa LX125 배기량 125cc Tata Nano 배기량 426cc
  • It was a small scooter on which 4 family members were riding together: Maybe about 5 years old daughter, daddy, 3 years old son and mommy in order. There was no helmet for the kids and no seat belt either. The air pollution was so awful and... at night, the kids even fell a sleep on a running scooter. For them, $2,000 Tata Nano can be a perfect alternative that can solve the issues. Traveling around keeping the kids inside the car is a luxury the parents can simply dream of. So don't start with $12,000 Hyundai Verna but start with $1,200 Yamaha Scooter in Vietnam, Indonesia, Thailand or India. If you understand the context, pieces of the puzzle suddenly comes to put together and Tata's innovation just began making a perfect sense.
  • It was a small scooter on which 4 family members were riding together: Maybe about 5 years old daughter, daddy, 3 years old son and mommy in order. There was no helmet for the kids and no seat belt either. The air pollution was so awful and... at night, the kids even fell a sleep on a running scooter. For them, $2,000 Tata Nano can be a perfect alternative that can solve the issues. Traveling around keeping the kids inside the car is a luxury the parents can simply dream of. So don't start with $12,000 Hyundai Verna but start with $1,200 Yamaha Scooter in Vietnam, Indonesia, Thailand or India. If you understand the context, pieces of the puzzle suddenly comes to put together and Tata's innovation just began making a perfect sense.
  • It was a small scooter on which 4 family members were riding together: Maybe about 5 years old daughter, daddy, 3 years old son and mommy in order. There was no helmet for the kids and no seat belt either. The air pollution was so awful and... at night, the kids even fell a sleep on a running scooter. For them, $2,000 Tata Nano can be a perfect alternative that can solve the issues. Traveling around keeping the kids inside the car is a luxury the parents can simply dream of. So don't start with $12,000 Hyundai Verna but start with $1,200 Yamaha Scooter in Vietnam, Indonesia, Thailand or India. If you understand the context, pieces of the puzzle suddenly comes to put together and Tata's innovation just began making a perfect sense.
  • It was a small scooter on which 4 family members were riding together: Maybe about 5 years old daughter, daddy, 3 years old son and mommy in order. There was no helmet for the kids and no seat belt either. The air pollution was so awful and... at night, the kids even fell a sleep on a running scooter. For them, $2,000 Tata Nano can be a perfect alternative that can solve the issues. Traveling around keeping the kids inside the car is a luxury the parents can simply dream of. So don't start with $12,000 Hyundai Verna but start with $1,200 Yamaha Scooter in Vietnam, Indonesia, Thailand or India. If you understand the context, pieces of the puzzle suddenly comes to put together and Tata's innovation just began making a perfect sense.
  • Magic of Context - Korean

    1. 1. Magic of Context Jimmy Park
    2. 2. $200,000 $20,000 $2,000
    3. 3. Tata Nano 가 벤츠보다 100 배 싸다 Innovation?
    4. 4. 8 기통 5500cc 4 기통 1600cc 나이트 비전 Full Navigation Full Navigation 6 Speakers 12 Speakers Auto 윈도우 메모리 Seat Air Conditioning Side 자동 커튼 후방 카메라 etc. etc.$200,000 $20,000 2 기통 640cc No Navigation No Stereo No Auto 윈도우 No Air Conditioning One Wiper etc. $2,000
    5. 5. Innovation? or 싼 게 비지떡 ?판단은 여러분이…
    6. 6. 그런데 ,이건 어때요 ?
    7. 7. $1,000 $3,000 $4,000 $2,000
    8. 8. 그래서요 ?
    9. 9. 인도 , 베트남 , 대만 , 인도네시아… 진짜 많이 탄다
    10. 10. 밤에도 , 비가 와도 , 비 오는 밤에도…
    11. 11. 그런데 , 가만히 보니… 하나의 스쿠터에…
    12. 12. 온 가족이 위험 천만에 매연 , 먼지 , 비 , 추위…
    13. 13. 그런데 ,그러고 보니재미있는 건…
    14. 14. $2,000 $2,000
    15. 15. 자… 이젠 어때요 ? Innovation?
    16. 16. 벤츠랑 비교하지 마세요 . 혼다와 야마하부터 출발해 보세요 .그러면 그 뒤에 숨어 있는 진짜 “가치”가 보입니다 . Magic of Context
    17. 17. Jimmy Parkrainyme@gmail.com

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