trakt lets you find out what everyone is watching, right now. consumers producers & distributors It’s like Last.fm, for video. TV analytics for media centers, HTPC’s and mobile.Keep a history of what you watch, automatically. View data from a variety of different media players,Never forget where you left off in a TV series. centralized in one interface.See what’s trending and what your friends are Identify shows that are popular in regions wherewatching. they may not be highly promoted or accessible.Receive recommendations based on what you and Learn about your users reaction to content throughyour friends like to watch. engagement statistics. trakt is a privately-owned C-Corporation located in Portland, OR and San Diego, CA.
Consumerstrakt automatically knows what you’re watching in your media center and updates your profile.Anyone running a compatible media center, such as Boxee, XBMC and Plex can use trakt. Any media center thatisn’t compatible yet can easily be integrated through our API.Those without a media center can still “check in” to TV shows and movies using one of many trakt mobile apps,developed by members using our API.Much like Spotify, trakt integrates with Facebook’s new Timeline to show when users are watching their shows.trakt is the only service of its kind to fully support automation, checking in and fully displaying a users’ completewatching history. Thanks to automation, trakt collects more data per active user than any competing Social TVservice.Real-time information is available at trakt.tv, see what everyone is watching right now.The API is used for everything from mobile applications, to Siri integration, to embedded reviews (we call them“shouts”). We perceive our approach to closely follow the original Twitter model.Membership and “scrobbles” (a term coined by Last.fm, a similar service, but for music) have shown growth everysingle month. Our users watch an average of 10,000 episodes and movies every day.
Producers & Distributorstrakt displays data that is real-time and puts information from different media centers in a centralized interface.The data gives insight into what consumers are watching with media centers in their homes.Dynamic graphs and maps are available to show trending and past data, including a geographic overlay.Examples: Geographical Display trakt StatisticsThe trakt team is ready to receive feedback from content producers and providers to design relevant reports andanalytics.Examples: Where in the world was Transformers 3 first watched on a media center? Which episode of the Big Bang Theory has been watched repeatedly the most? How likely are consumers who rate Big Love favorably to watch Sister Wives?Entertainment executives need more insight into what consumers do with their media at home. Now they canhave it.Our goal is to establish relationships with partners who can benefit from our platform and our data and canintegrate the platform into new and existing devices in consumers’ living rooms.
Short-Term GoalsIntegrate with more media players with our API.Establish relationships with key players in the TV/Movie industries.Build a compelling and evolved reporting engine that studios and distributors will find valuable.Continue to focus on automation, but embrace expansion into mobile. Several third-party mobile apps are alreadyavailable and under development.Long-Term GoalsIntegrate with cable or satellite companies with existing market share to get trakt into the living roomEstablish partnerships with media center and internet TV device companies. If they integrate our platform we canadd value for them with our data that is specific to their users.Integrate gamification in the consumer experience (i.e.. badges, achievements, points).Run TV show related promotions in coordination with studios.
User ExperienceWhen you start watching a show on your media center, trakt highlights shows that the most people arethe title and summary appear on your trakt profile as currently watching as Trending Shows.currently watching. All episodes and movies you watch It’s like trending topics for media players.go on your watched lists. Watch any show. Your media player trakt updates notifies trakt. your profile.User profiles show what users have watched, what trakt gives recommendations to help you discover newthey’re currently watching, how they rated episodes and shows and movies you might like, based on your tastesmore. Profiles and all other user related content can be as well as your compatible friends’.found on the trakt website or integrated into anyplatform through our API.
Competitiontrakt can be differentiated in the highly saturated Social TV market because:• It is the only service that is primarily automated.• Other apps which require check-in are more prone to inconsistent user participation and abandonment.• trakt has been built to its current state without outside funding and runs on very low overhead. No debt.• 30,000 users, 2.5 million scrobbles, 10,000 average per day.GetGlueMobile check-in service for TV, movies, books and music.Runs promotions with major studios, such as HBO.2 million users, over 100 million check-ins in 2011.Over $24 million in venture financing, not yet profitable.MisoMobile check-in service for TV and movies.Between 100,000 to 200,000 users, little transparency into statistics behind user engagement but we believe theyhave a much lower ratio of engagements to users than trakt.$6 million in venture funding. Profitability unknown.TunerfishOwned by Comcast. Large user base but very little engagement compared to trakt.Example: The Big Bang Theory, watched 81 times recently Tunerfish, scrobbled on trakt nearly 100,000 times (over3,000 in the last 7 days).
Strengths• First to market with an automated solution• Strong following from the media center community• Consistent growth in users and cumulative data• Self-sustaining with founder financingWeaknesses• No paying customers yet• No outside financing• Currently a part-time project, not full-time• Relatively small user-base for the industryOpportunities• Can work with virtually any media streaming platform or device, platform agnostic• Expansion into mobile will gather more casual users and enable new ways for users to be interactive• No clear front runner in the Social TV spaceThreats• Well funded competitors could attempt to duplicate our technology• Current emphasis on media centers in too narrow of a market• Part-time work slows down development, both business and technical.
TeamJustin Nemeth – Co-Founder, Developer10+ years developing scalable, highly available, ecommerce technologies.Senior software engineer at WebAssist before co-founding San Diego startup Cashie Commerce as CTO.Sean Rudford – Co-Founder, DeveloperSenior Web Developer at Delaris LLC, a Portland technology firm with major accounts in renewable energy.Started as an engineer at Intuit in San Diego before moving to Portland to finish his Bachelors Degree.Jimmy Douglas – Co-Founder, Business DevelopmentManages relationships with industry contacts, helps develop and execute growth through partnerships.Sales Manager at Smarsh, manages relationships with high-profile clients and runs his own sales team.