Both authors surmise that 90% of our present technical
knowledge has been generated during the last 55 years
Shortening of the technical cycle
The technological Cycle includes scientific and technological
developments prior to the traditional products life cycle.
globalization of technology
Substantial increase in technology transfer in the form of
licensing and strategic alliances.
Application of technology
technology also requires the ability to make effective
use oftechnological knowledge.technological
capabilities reqiuire better application of technology
including the ability to acquire, use, assimilate, adapt,
change and create technology.
The walkman – the invention of the walkman meant no new
technologies, only a new application of technology
The breakthrough of the internet in the mid -90s; at that time
this particular technology was already old.
Change in technology, affects
Employee training needs
The nature of employee’s tasks
Employee’s Job satisfaction and attitude towards work.
Understanding that technology includes hardware,
Know-how, cultural needs and desires, and economic
and political decision making;
understanding how technology shapes and is shaped by
Understanding that technological issues involve
conflicting assumptions, interpretations and options;
Having the necessary data collection and
decision making skills to make intelligent
having the ability and desire to take
responsible actions on social issues.
Technology : The Key to Competitiveness
Change in technology only possible through
Innovative companies are those that keep their
collective eyes and ears open to change and
opportunity and respond with ideas and actions that
keep them growing and profitable .
Technology provides an edge
over competitors on all the four
Ps of marketing :
Technology and India
Some of the remarkable achievements in the field of
science and technology over last 50 years are listed as
Achievements related satellites in India
Achievements in biotechnologists
Achievements in atomic research
Developed three indigenous diagnostics kits for AIDS
Development of diagnostics kits for other
Defence research organisations e.g wide range of
Battle tanks: ARJUN & AJEYA.
Globalization (or globalisation) is the process
of international integration arising from the
interchange of world views, products, ideas and
other aspects of culture. Advances
in transportation and telecommunications infras
tructure, including the rise of the telegraph and
its development the Internet, are major factors
in globalization, generating
further interdependence of economic and