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Online Training Overview


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Online Training Overview

  1. 1. CEO Peer Group Training
  2. 2. <ul><li>Online Training Overview </li></ul><ul><li>Virtual Instruction covering: </li></ul><ul><ul><li>100% of topics we cover at live training </li></ul></ul><ul><ul><li>12 modules (1 ½ - 2 hours each) </li></ul></ul><ul><ul><ul><li>Peer Group Philosophy & Marketing Overview </li></ul></ul></ul><ul><ul><ul><li>Marketing Philosophies and Strategies </li></ul></ul></ul><ul><ul><ul><li>Marketing Tactics and Playbook </li></ul></ul></ul><ul><ul><ul><li>Delivering the Seminar </li></ul></ul></ul><ul><ul><ul><li>Selection Interview </li></ul></ul></ul><ul><ul><ul><li>Closing Techniques </li></ul></ul></ul><ul><ul><ul><li>Closing Techniques – Part 2 </li></ul></ul></ul><ul><ul><ul><li>1-to-1 Interview Techniques </li></ul></ul></ul><ul><ul><ul><li>Coaching Techniques </li></ul></ul></ul><ul><ul><ul><li>Running the Group Meeting </li></ul></ul></ul><ul><ul><ul><li>Retention Techniques </li></ul></ul></ul><ul><ul><ul><li>Additional Revenue Opportunities </li></ul></ul></ul><ul><ul><li>3 live FAQ calls with CEO Focus founder to cement online modules and clarify </li></ul></ul>
  3. 3. <ul><li>Online Training Overview </li></ul><ul><li>Goals for training. Our goals are: </li></ul><ul><ul><li>To get you a well-rounded understanding of all aspects of CEO Peer Groups </li></ul></ul><ul><ul><li>Understanding the philosophies behind the tactics (the why?) </li></ul></ul><ul><ul><li>Enjoy yourself while learning </li></ul></ul><ul><li>CEO Focus philosophy </li></ul><ul><ul><li>Why the marketing works, not just the what </li></ul></ul><ul><ul><li>Learn the “Rock Star” move </li></ul></ul><ul><ul><li>Learn to employ IJD </li></ul></ul><ul><ul><li>Learn the 9 things clients actually need but won’t buy </li></ul></ul><ul><ul><li>Learn the 5 things the clients think they need and will buy </li></ul></ul><ul><li>Marketing philosophies and strategies </li></ul><ul><ul><li>Specific tactics and strategies used to fill the room using our 6-step process </li></ul></ul><ul><li>Telemarketing overview </li></ul><ul><ul><li>If you will be calling customers yourself, here are 7 strategies to get them talking and interested in the workshop </li></ul></ul>
  4. 4. <ul><li>Training Schedule </li></ul><ul><li>Marketing training </li></ul><ul><ul><li>The nitty-gritty for the 17 different marketing methods used to fill the workshop with prospects </li></ul></ul><ul><ul><li>Work through each piece of marketing collateral: why it is used, how and when it is used, its cost, its effectiveness rates, etc. </li></ul></ul><ul><li>Marketing Timeline/Playbook </li></ul><ul><ul><li>The detailed, step-by-step action needed to launch the event </li></ul></ul><ul><ul><li>Learn the pitfalls and 3 ways your event can get off track </li></ul></ul><ul><li>Delivering the Seminar (51 Errors) </li></ul><ul><ul><li>Learn the 4 mission-critical areas of the presentation </li></ul></ul><ul><ul><li>Learn the 3 key ways to easily establish your credibility with the audience </li></ul></ul><ul><ul><li>Learn the key differences between large events and low-cost small events </li></ul></ul><ul><ul><ul><li>Differences in marketing methods </li></ul></ul></ul><ul><ul><ul><li>Differences is delivery </li></ul></ul></ul><ul><li>Selection Interview/Closing Techniques </li></ul><ul><ul><li>Using DISC in the sales call </li></ul></ul><ul><ul><li>How to use our proprietary 4-step sales process and WHY it works </li></ul></ul><ul><ul><li>Learn how to screen bad members using our 4-part criteria </li></ul></ul><ul><ul><li>Learn the 10 one-liners that can rescue a troubled call </li></ul></ul><ul><ul><li>Learn how to overcome the 19 objections you WILL get </li></ul></ul>
  5. 5. <ul><li>Training Schedule </li></ul><ul><li>1 to 1 training & methodologies </li></ul><ul><ul><li>Learn the 10 possible positive outcomes for a coaching session and how to get them </li></ul></ul><ul><ul><li>Learn why you already have almost everything needed in your skill set to be an excellent coach </li></ul></ul><ul><ul><li>Learn 5 “Hail Mary” moves that can save a boring coaching session </li></ul></ul><ul><ul><li>Learn the only 13 coaching “moves” you will ever need </li></ul></ul><ul><ul><li>Learn the alternative uses for a 1-to-1 coaching session </li></ul></ul><ul><ul><li>Learn the scheduling tricks for maximizing your time </li></ul></ul><ul><ul><li>Discover how to monetize the many additional consulting opportunities with your members </li></ul></ul><ul><li>Group Meeting training & methodologies </li></ul><ul><ul><li>Learn the 6 components to every group meeting and their structure </li></ul></ul><ul><ul><li>Learn how to present an issue discussion so it is more than just a bunch of folks “banging around an idea” </li></ul></ul><ul><ul><li>Learn how to create camaraderie amongst the members </li></ul></ul><ul><li>Retention tricks and action steps </li></ul><ul><ul><li>Retention is more than just doing good work. There are techniques that can be used to greatly improve retention. You will learn these techniques. </li></ul></ul><ul><ul><li>Learn the typical “black knights” and how to thwart them </li></ul></ul>
  6. 6. <ul><li>Training Format </li></ul><ul><li>16 Online Training Modules </li></ul><ul><ul><li>All aspects of marketing, operations, retention and more are covered in the 16 modules </li></ul></ul><ul><ul><li>Modules gleaned from our live training sessions </li></ul></ul><ul><ul><li>Trainees will do 4-5 modules per week at their convenience </li></ul></ul><ul><ul><li>Each session is 45-90 minutes </li></ul></ul><ul><ul><li>Online class will convene for FAQ and group work session weekly- Tuesday 7pm Eastern for four weeks beginning Tuesday February 23rd </li></ul></ul><ul><ul><ul><li>FAQ call is recorded for those who cannot attend </li></ul></ul></ul>
  7. 7. <ul><li>Additional Information </li></ul><ul><li>Cost $3000 </li></ul><ul><ul><li>You will receive a copy of our full training manual to keep </li></ul></ul><ul><ul><li>We accept credit cards </li></ul></ul><ul><li>Training will be credited towards any “move forward” items but you are not obligated to purchase anything additional </li></ul><ul><li>Basic training agreement required </li></ul><ul><li>You can take the course without participating in the phone FAQs </li></ul><ul><ul><li>Would allow you to move faster if desired </li></ul></ul><ul><ul><li>Recorded FAQs will be made available for download </li></ul></ul>