My latest and greatest Listing Presentation

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  • EACH LISTING APPOINTMENT: Change prospect’s name and street address Change picture to street elevation of their house
  • Replace “your address” with the purchased link
  • Standard Craig’s List advertisment -vs- Our enhanced advertisment
  • New page for each listing appointment.
  • My latest and greatest Listing Presentation

    1. 1. A NEXT LEVEL MARKETING PLAN FOR JOHN & SALLY CLIENT J I M M C C O M B S R E ALTO R ® Prudential Texas Properties1225 YOUR ADDRESS - YOUR CITY
    2. 2. SUCCESSFUL MARKETING OF YOUR LISTING WILL REQUIRE A COMPREHENSIVE PLAN OF 4 TARGETED ACTIVITIES. 1. Promotion directly to prospective buyers 2. Promotion directly to other real estate professionals 3. Maintaining good communication with you 4. Pricing your listing to sell
    3. 3. 1. PROMOTION DIRECTLY TO PROSPECTIVE BUYERS
    4. 4. MARKETING TO HOME BUYERS THROUGH THE INTERNET• 95% of home buyers between the ages 25 and 44 use the internet to search for homes before contacting a Realtor• 87% of all home buyers begin their search for their new home on the internet before contacting a Realtor• Over 60% of those visit a home they saw online
    5. 5. AN INTERACTIVE WEBSITE HAS BEEN RESERVED FOR YOURLISTING. IT WILL CONTAIN: • Unlimited photos, a virtual tour, area and school information as well as aerial and Google street maps • It will also capture the information of anyone who accesses it through the use of a computer or texting so I may follow up with them
    6. 6. IN ADDITION YOUR LISTING WILL BE SEEN ON MLS MY WEBSITE PRUTEXAS WEBSITE PLUS
    7. 7. ALL OF THESE ADDITIONAL WEBSITES
    8. 8. YOUR LISTING WILL BE OPTIMIZED ON REALTOR.COM Competitor’s Standard Our Enhanced Marketing 35 Photos 10 Photos Featured Virtual Tour No Virtual Tour Enhanced Limited Description Description
    9. 9. YOUR LISTING WILL BE OPTIMIZED ON CRAIG’S LIST Competitor’s Standard Our Enhanced Marketing Primarily a text advertisement….. Full description of your home Few or no pictures, abreviated including a link to your properties descriptions and no virtual tours dedicated website.
    10. 10. “JUST LISTED” eCards will be sent toRealtors selling in the FortWorth, Arlington, Mansfield, GrandPrairie Burleson, RichlandHills, Hurst, Euless, and Bedford areas.A complete sales description will bebelow the picture and the Realtors canclick on the picture in the email andaccess your interactive website.
    11. 11. 3. MAINTAINING GOOD COMMUNICATIONS WITH YOU
    12. 12. ONLINE SELLER’S ADVANTAGE (OSA)• OSA provides daily, weekly or monthly email activity reports for your property Plus• Status updates on your direct competition such as new listings or price reductions
    13. 13. EMAIL FEEDBACK FROM SHOWINGSAllows you to reviewfeedback from the Realtorsthat are actually showingyour property
    14. 14. IN SUMMARY….
    15. 15. What I Provide For Your Listing “Above and Beyond the Standard”• AnInteractive Personal Property Website with Prospect Capture Ability• Extensive Internet and Email Marketing• Expanded Realtor.com Capabilities with 35 photos• Prudential’s name brand recognition• Prudential’s exclusive affiliated relationship with Yahoo!• Daily OSA activity reports via email• An experienced team to ensure all your needs are addressed• Creative marketing /Technology and Experience
    16. 16. MARKETING PLAN WEEK ONE  Email Marketing Flyer to 5,000+ Realtors  Just Listed Postcards  Property Website Established  Marketing Brochures  Establish Market Presence on the Internet WEEK TWO  Open House Marketing Campaign WEEK THREE  Handwritten Postcards to Neighborhood WEEK FOUR  Review showings, offers, feedback and determine steps that need to be taken IF the home is still on the market
    17. 17. A PREVIEW OF HOMES I HAVE SOLD 2425 Scenic Dr. 6827 Shalloway Dr. 1613 Flying Jib Dr. 8021 Ederville Cir. 5304 Sonoma Cedar Hill Grand Prairie Azle Fort Worth Fort Worth5348 Maverick Dr. 3016 N. Camino Lagos 2103 Belmont Park 1032 Clemson Dr. 521 Pleasant Valley Dr. Grand Prairie Grand Prairie Arlington Arlington Burleson 1915 Cheryl Ln. 5501 Wiltshire Ln. 3763 Rockdale Dr. 5018 Redwater Dr. 2904 Hanie St. Arlington Fort Worth Dallas Arlington Fort Worth From $40,000 to $1,000,000
    18. 18. J I M M C C O M B S R E ALTO R ® Prudential Texas PropertiesFROM HERE TO HERE

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