Tom Ferry Presentation

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Tom Ferry Presentation

  1. 1. Jim Marks-Virtual Results<br />Twitter @jimmarks<br />
  2. 2. twitter: @jimmarks<br />hashtag: #tomferrySSJM<br />email: jimmarks@virtualresults.net<br />Twitter @jimmarks<br />Hashtag #tomferrySSJM<br />power point presentation and my 10 fav (super secret) twitter tools<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6. ?<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10. 10<br />So what is changing?<br />Its not JUST the medium… <br />It’s the MESSAGE.<br />
  11. 11. 11<br />
  12. 12. 12<br />
  13. 13.
  14. 14.
  15. 15. “Collectively, our talented and skilled team offers the highest measure of superior services to ensure our clients a unique, sophisticated real estate experience, with the utmost honesty and integrity, unsurpassed marketing, and exceptional negotiating skills.”<br />Wereally care about each ofourclients and will prove it each day we work for you.<br />
  16. 16. But you can participate in the conversation<br />You no longer control the message<br />You don’t get to tell them who you are…<br />
  17. 17. 17<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21. “Networked Individualism”<br />
  22. 22.
  23. 23. Opportunity <br />
  24. 24. “The majority of my business comes from my sphere of influence”<br />
  25. 25. 25<br />Your New Circle of Influence<br />
  26. 26. Social Media allows encourages the engagement of people just outside your Current sphere of influence.<br />
  27. 27. But, what IS appropriate engagement?<br />#realtorfail<br />
  28. 28. Office<br />Friends<br />
  29. 29. Office<br />infosphere<br />
  30. 30. Friends<br />statusphere<br />
  31. 31. Friends<br />
  32. 32. 32<br />
  33. 33. 33<br />What is Twitter?<br />
  34. 34. 34<br />Twitter comes in all sizes…<br />I Need a Strategy!<br />Do I want this many Followers?<br />Does this strategy play well with other Strategies?<br />
  35. 35. 35<br />
  36. 36. 36<br />tweet<br />Twitter is a Broadcast Text Message to the world…<br />
  37. 37. 37<br />tweet<br />Twitter is a Broadcast Text Message to the world…<br />
  38. 38. 38<br />tweet<br />Twitter is a Conversation?<br />
  39. 39. 39<br />tweet<br />Twitter is a Community?<br />
  40. 40. 40<br />tweet<br />tweet<br />tweet<br />tweet<br />tweet<br />Twitter is a Community Conversation?<br />
  41. 41. 41<br />Uses for Twitter<br />Get News<br />Make Friends<br />Customer Service<br />Build Reputation<br />Traffic Generation<br />Email Replacement<br />Arrange Meet-ups<br />Influence Prospects<br />
  42. 42. 42<br />
  43. 43. 43<br />Do I need Social Media?<br />Lead Generation? Or Branding?<br />Blog? Twitter? Facebook? Linked In?<br />Do I need Social Media?<br />Can my assistant Twitter for me?<br />WHERE DO I FIND THE TIME?<br />What are my Goals?<br />How do I CONVERT conversations?<br />Will this make me a better Agent?<br />Isn’t This Just For Kids?<br />
  44. 44. 44<br />Do I need Social Media?<br />Lead Generation? Or Branding?<br />Blog? Twitter? Facebook? Linked In?<br />Do I need Social Media?<br />Can my assistant Twitter for me?<br />What are my Goals?<br />How do I CONVERT conversations?<br />Will this make me a better Agent?<br />Isn’t This Just For Kids?<br />
  45. 45. 45<br />How do I get started?<br />
  46. 46. 46<br />
  47. 47. 47<br />So, how do you know what to Tweet?<br />or<br />(Why the heck would anybody care about what I am doing…)<br />
  48. 48. 48<br />Interested vs. Interesting<br />
  49. 49. 49<br />Where in the hell is Matt?<br />
  50. 50. 50<br />Following Strategies<br />Follower Strategies<br />
  51. 51. 51<br />Following Strategies<br />
  52. 52. 52<br />So, WHEN do I tweet…<br />Check in once or twice a day (quickly)<br />Get Mobile..<br />
  53. 53. 53<br />twitter terminology<br />
  54. 54. 54<br />Ok, I get it… <br />(more advanced strategies)<br />
  55. 55. 55<br />Follower Strategies<br />
  56. 56. 56<br />Following Strategies<br />
  57. 57. Begin Following<br />Anyone You Know or Know Of<br />57<br />
  58. 58. Then Follow Who They Follow<br />58<br />
  59. 59. 59<br />
  60. 60. 60<br />Following Strategies<br />
  61. 61. 61<br />Follower Strategies<br /><ul><li>Look for conversation</li></li></ul><li>62<br />
  62. 62. 63<br />Follower Strategies<br /><ul><li>Look for conversation
  63. 63. Take an Interest in your message
  64. 64. Respond in a personal way
  65. 65. Engage immediately</li></li></ul><li>64<br />Cool Twools<br />tweetdeck<br />
  66. 66. 65<br />Cool Twools<br />iPhone: Tweetie, TwitterFon, TweetDeck<br />Blackberry: UberTwitter, TinyTwitter<br />Any Other Phone: M.Twitter.Com<br />
  67. 67. 66<br />Cool Twools<br />Twitter to Flickr<br />Twitter to FaceBook<br />
  68. 68. 67<br />Cool Twools<br />Jott to Twitter<br />
  69. 69. 68<br />
  70. 70. 69<br />Free Hugs<br />

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