Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tom Ferry Presentation

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

Tom Ferry Presentation

  1. 1. Jim Marks-Virtual Results<br />Twitter @jimmarks<br />
  2. 2. twitter: @jimmarks<br />hashtag: #tomferrySSJM<br />email: jimmarks@virtualresults.net<br />Twitter @jimmarks<br />Hashtag #tomferrySSJM<br />power point presentation and my 10 fav (super secret) twitter tools<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6. ?<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10. 10<br />So what is changing?<br />Its not JUST the medium… <br />It’s the MESSAGE.<br />
  11. 11. 11<br />
  12. 12. 12<br />
  13. 13.
  14. 14.
  15. 15. “Collectively, our talented and skilled team offers the highest measure of superior services to ensure our clients a unique, sophisticated real estate experience, with the utmost honesty and integrity, unsurpassed marketing, and exceptional negotiating skills.”<br />Wereally care about each ofourclients and will prove it each day we work for you.<br />
  16. 16. But you can participate in the conversation<br />You no longer control the message<br />You don’t get to tell them who you are…<br />
  17. 17. 17<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21. “Networked Individualism”<br />
  22. 22.
  23. 23. Opportunity <br />
  24. 24. “The majority of my business comes from my sphere of influence”<br />
  25. 25. 25<br />Your New Circle of Influence<br />
  26. 26. Social Media allows encourages the engagement of people just outside your Current sphere of influence.<br />
  27. 27. But, what IS appropriate engagement?<br />#realtorfail<br />
  28. 28. Office<br />Friends<br />
  29. 29. Office<br />infosphere<br />
  30. 30. Friends<br />statusphere<br />
  31. 31. Friends<br />
  32. 32. 32<br />
  33. 33. 33<br />What is Twitter?<br />
  34. 34. 34<br />Twitter comes in all sizes…<br />I Need a Strategy!<br />Do I want this many Followers?<br />Does this strategy play well with other Strategies?<br />
  35. 35. 35<br />
  36. 36. 36<br />tweet<br />Twitter is a Broadcast Text Message to the world…<br />
  37. 37. 37<br />tweet<br />Twitter is a Broadcast Text Message to the world…<br />
  38. 38. 38<br />tweet<br />Twitter is a Conversation?<br />
  39. 39. 39<br />tweet<br />Twitter is a Community?<br />
  40. 40. 40<br />tweet<br />tweet<br />tweet<br />tweet<br />tweet<br />Twitter is a Community Conversation?<br />
  41. 41. 41<br />Uses for Twitter<br />Get News<br />Make Friends<br />Customer Service<br />Build Reputation<br />Traffic Generation<br />Email Replacement<br />Arrange Meet-ups<br />Influence Prospects<br />
  42. 42. 42<br />
  43. 43. 43<br />Do I need Social Media?<br />Lead Generation? Or Branding?<br />Blog? Twitter? Facebook? Linked In?<br />Do I need Social Media?<br />Can my assistant Twitter for me?<br />WHERE DO I FIND THE TIME?<br />What are my Goals?<br />How do I CONVERT conversations?<br />Will this make me a better Agent?<br />Isn’t This Just For Kids?<br />
  44. 44. 44<br />Do I need Social Media?<br />Lead Generation? Or Branding?<br />Blog? Twitter? Facebook? Linked In?<br />Do I need Social Media?<br />Can my assistant Twitter for me?<br />What are my Goals?<br />How do I CONVERT conversations?<br />Will this make me a better Agent?<br />Isn’t This Just For Kids?<br />
  45. 45. 45<br />How do I get started?<br />
  46. 46. 46<br />
  47. 47. 47<br />So, how do you know what to Tweet?<br />or<br />(Why the heck would anybody care about what I am doing…)<br />
  48. 48. 48<br />Interested vs. Interesting<br />
  49. 49. 49<br />Where in the hell is Matt?<br />
  50. 50. 50<br />Following Strategies<br />Follower Strategies<br />
  51. 51. 51<br />Following Strategies<br />
  52. 52. 52<br />So, WHEN do I tweet…<br />Check in once or twice a day (quickly)<br />Get Mobile..<br />
  53. 53. 53<br />twitter terminology<br />
  54. 54. 54<br />Ok, I get it… <br />(more advanced strategies)<br />
  55. 55. 55<br />Follower Strategies<br />
  56. 56. 56<br />Following Strategies<br />
  57. 57. Begin Following<br />Anyone You Know or Know Of<br />57<br />
  58. 58. Then Follow Who They Follow<br />58<br />
  59. 59. 59<br />
  60. 60. 60<br />Following Strategies<br />
  61. 61. 61<br />Follower Strategies<br /><ul><li>Look for conversation</li></li></ul><li>62<br />
  62. 62. 63<br />Follower Strategies<br /><ul><li>Look for conversation
  63. 63. Take an Interest in your message
  64. 64. Respond in a personal way
  65. 65. Engage immediately</li></li></ul><li>64<br />Cool Twools<br />tweetdeck<br />
  66. 66. 65<br />Cool Twools<br />iPhone: Tweetie, TwitterFon, TweetDeck<br />Blackberry: UberTwitter, TinyTwitter<br />Any Other Phone: M.Twitter.Com<br />
  67. 67. 66<br />Cool Twools<br />Twitter to Flickr<br />Twitter to FaceBook<br />
  68. 68. 67<br />Cool Twools<br />Jott to Twitter<br />
  69. 69. 68<br />
  70. 70. 69<br />Free Hugs<br />

×