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Presentation For Leadership Ventura

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Chamber of Commerce presentation for business community studying leadership in the community.

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Presentation For Leadership Ventura

  1. 1. With world-class cuisine and a cool arts scene, island breezes and unique boutiques, Ventura offers a relaxed escape in a spectacular coastal setting. Channel Islands National Park, kayaking, biking and wildlife viewing are just a few of the pastimes to be enjoyed.
  2. 2. <ul><li>About the Bureau: </li></ul><ul><ul><li>501(c)(6) nonprofit organization </li></ul></ul><ul><ul><li>Destination Marketing Organization (DMO) </li></ul></ul><ul><ul><li>Chamber of Commerce committee until 1980s </li></ul></ul><ul><ul><li>Primarily funded by City of Ventura contract </li></ul></ul><ul><ul><li>Fiscal Year July-June </li></ul></ul><ul><ul><li>$4 million in Transient Occupancy Taxes = $850,000 Budget </li></ul></ul><ul><ul><li>Visitor Center @ 30,000 people/year </li></ul></ul><ul><ul><li>Website @ 800,000 Unique User Sessions </li></ul></ul><ul><ul><li>Facebook @ 8,500 </li></ul></ul><ul><ul><li>E-newsletter subscribers @ 15,000 </li></ul></ul><ul><ul><li>Visitor Guide @ 100,000 </li></ul></ul><ul><ul><li>Board (11), Staff (5), Volunteers (8), Advisory Board (12) & City (2) including a council member </li></ul></ul>
  3. 3. <ul><li>About Ventura Tourism: </li></ul><ul><ul><li>2,100 Hotel, Motel Rooms </li></ul></ul><ul><ul><li>Annual estimated number of visitors @ 5.2 million </li></ul></ul><ul><ul><li>Annual estimated visitor spending $458,315,000. </li></ul></ul><ul><ul><li>Average length of stay @ 1.44 days </li></ul></ul><ul><ul><li>Average party size @ 2.46 people </li></ul></ul><ul><ul><li>3,200 jobs </li></ul></ul><ul><ul><li>Top feeder markets: </li></ul></ul><ul><ul><ul><li>Los Angeles, Orange, San Diego </li></ul></ul></ul><ul><ul><ul><li>Arizona, Texas, New York </li></ul></ul></ul><ul><ul><ul><li>Canada, Germany, England </li></ul></ul></ul>
  4. 4. <ul><li>About Marketing Ventura: </li></ul><ul><ul><li>Real California Brand </li></ul></ul><ul><ul><ul><li>Niche tags </li></ul></ul></ul><ul><ul><ul><li>Key words </li></ul></ul></ul><ul><ul><ul><li>Brand imagery </li></ul></ul></ul><ul><ul><ul><li>Fonts and Palette </li></ul></ul></ul>
  5. 5. <ul><li>Consumer Advertising </li></ul><ul><li>Print, Online, Social </li></ul><ul><ul><li>Westways </li></ul></ul><ul><ul><li>Sunset </li></ul></ul><ul><ul><li>Coastal Living </li></ul></ul><ul><ul><li>State Guides </li></ul></ul><ul><ul><li>Budget Travel </li></ul></ul><ul><ul><li>GoCalifornia </li></ul></ul><ul><ul><li>National Geo Traveler </li></ul></ul><ul><ul><li>Trip Advisor </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LA Times </li></ul></ul><ul><ul><li>Youtube </li></ul></ul>
  6. 6. <ul><li>Consumer Advertising </li></ul><ul><li>Print, Online, Social </li></ul><ul><ul><li>Westways </li></ul></ul><ul><ul><li>Sunset </li></ul></ul><ul><ul><li>Coastal Living </li></ul></ul><ul><ul><li>State Guides </li></ul></ul><ul><ul><li>Budget Travel </li></ul></ul><ul><ul><li>GoCalifornia </li></ul></ul><ul><ul><li>National Geo Traveler </li></ul></ul><ul><ul><li>Trip Advisor </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LA Times </li></ul></ul><ul><ul><li>Youtube </li></ul></ul>
  7. 7. <ul><li>Consumer Advertising </li></ul><ul><li>Print, Online, Social </li></ul><ul><ul><li>Westways </li></ul></ul><ul><ul><li>Sunset </li></ul></ul><ul><ul><li>Coastal Living </li></ul></ul><ul><ul><li>State Guides </li></ul></ul><ul><ul><li>Budget Travel </li></ul></ul><ul><ul><li>GoCalifornia </li></ul></ul><ul><ul><li>National Geo Traveler </li></ul></ul><ul><ul><li>Trip Advisor </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LA Times </li></ul></ul><ul><ul><li>Youtube </li></ul></ul>
  8. 8. <ul><li>Trade Promotions and Advertising: </li></ul><ul><ul><li>Southern California Meetings Magazines </li></ul></ul><ul><ul><li>Tradeshows </li></ul></ul><ul><ul><ul><li>Associations, Educational Conferences, Film Industry & International Tour/Travel </li></ul></ul></ul><ul><ul><li>Sales Kits </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Member WACVB, DMAI, AFCI </li></ul></ul>
  9. 9. <ul><li>Public Relations </li></ul><ul><li>PAE @ $3.75 million </li></ul><ul><ul><li>Association News </li></ul></ul><ul><ul><li>California Golf News </li></ul></ul><ul><ul><li>Westways </li></ul></ul><ul><ul><li>Desert Sun </li></ul></ul><ul><ul><li>805 Living </li></ul></ul><ul><ul><li>Pacific Coast Business Times </li></ul></ul><ul><ul><li>Los Angeles Times </li></ul></ul><ul><ul><li>National Geographic Traveler </li></ul></ul><ul><ul><li>Sunset </li></ul></ul><ul><ul><li>KEYT </li></ul></ul><ul><ul><li>Western Art & Architecture </li></ul></ul><ul><ul><li>Bakersfield Magazine </li></ul></ul>
  10. 10. <ul><li>Economic Development </li></ul><ul><ul><li>Prosperity Council </li></ul></ul><ul><ul><li>City of Ventura </li></ul></ul><ul><ul><li>EDCVC </li></ul></ul>
  11. 11. <ul><li>Travel Tools </li></ul><ul><li>Video </li></ul><ul><li>Be an ambassador! </li></ul>
  12. 12. <ul><li>Trivia, Prizes and Questions </li></ul><ul><li>What famous farming family grew Chiles along the Ventura river? </li></ul><ul><li>In what year was the Mission San Buenaventura founded? </li></ul><ul><li>On what street in Ventura will you find over 80% of our hotel/motel rooms? </li></ul><ul><li>How many wineries are on the Ventura County Wine Trail? </li></ul><ul><li>Name three things you can find @ www.ventura-usa.com . </li></ul><ul><li>How can you be a Tourism Ambassador? </li></ul>
  13. 13. Contact: Jim Luttjohann, Executive Director [email_address] 805.648.2075 Ventura Visitors Center 101 S. California Street Ventura, CA 93001

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