How To Create & Sustain AProfitable Nano ContinuityProgramJim Kukral, CEO, JFK Services, LLC
Nano ContinuityThis Is NOT Easy Money• Lower price point doesn’t mean less work.• Value must remain at a high level.• Don’t skimp because you’re not charging as much.
Nano ContinuityWhat’s The Point Then?• Creating a buying list.• Separating buyers from “lurkers”.• Building a relationship.
Nano ContinuitySo It’s A Sales Funnel?• Yes, you’re going to upsell them later on.• What type of other products do you have in mind?• Have you created a product plan?• One low cost, one mid-cost, one high-cost.• Upsells and downsells.
Nano ContinuityHow To Run The Nano Program?• Should be a self-serve, automated as much as possible.• Set expectations ahead of time.• Should know exactly what they are getting. Be clear.• Keep the list warm.• Pre-sell future products (ready for a launch).• Use them to design future products.
Nano ContinuityHow To Run The Nano Program?• Group calls.• Forums.• Weekly/monthly email newsletters or Webinars or podcasts.• Early access to new products.• Discounts.
Nano ContinuityHow To Run The Nano Program?• Membergate, Wishlist Member, Amember.• Aweber or Mailchimp.• 1ShoppingCart.com.• Authorize.net & Powerpay.biz.
Nano ContinuityWho’s Doing It Well?• RestaurantOwner.com $99 one time and $12.99/month• BMyers.com (Bill Myers) $9.95/month
Nano ContinuityRun The Numbers...• RestaurantOwner.com $99 one time and $12.99/month1000 members a year = $99x1000=$99k/year +12x$12.99/month=$155.88/year x 1000 = $155,880/year• BMyers.com (Bill Myers) $9.95/month1000 members = $119,400/year5000 members = $597,000/year•Doesn’t include upsells