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Endless Possibilities!
SDDU Seminar 24 July 2013
James Little
Screenshot and images used as per http://www.google.com/perm...
Overview
General > Specific
• What
• How
• Why
What
“Google Analytics (GA) is a free service offered by
Google that generates detailed statistics about the
visitors to a...
How
• Visitors to website:
– Search engine results
– Direct
– Links from social media
• Tracking code on website
• Google ...
How
• Need a Google Account
• Analytics web-based accessed via
www.google.com/analytics
How
Why
Why
• Commercial versus Educational?
• Same insights and knowledge – different
purposes
Why – Google’s Overview
Executives can learn:
• Which marketing initiatives are most effective
• Accurate website traffic ...
Specifics
Why
Why
• Spend five minutes writing down your initial
thoughts on areas, projects or resources that
you see Google Analytics ...
How
• SDDU Google Account
• Username: leedssddu@gmail.com
• Password: googlepassword
How - SDDU
• SDDU Google Account
• Currently tracks SDDU website
• Can add any other website you may have
Metrics & Dimensions
• Many types of information available
– Dimensions: Describe Data
– Metrics: Measure Data
DIMENSION M...
Metrics & Dimensions
• Metrics:
– Visits
– Unique visitors
– Page views
– Average time on site
– Device used
– Web browser...
How - Reports
• Many ways to access information
• Potentially overwhelming!
• Reports
– Dashboard
– Standard Reports
– Cus...
Dashboard
Dashboard
• Provides an overview of metrics and
dimensions
• Provides a default set of information but can
be customised
Standard
Reports
Demo
Standard Reports - Audience
• Who is visiting your site
– Demographics
Which location in the world
– Behaviour
Type of vis...
Standard Reports – Traffic Sources
• How people are visiting your site:
– Referrals
links from other sites
– Direct Traffi...
Standard Reports – Content
• How content is being viewed
– Site Content
How often each page is being viewed
– Site Speed
H...
Custom Reports
• Your own combination of information or
metrics
• Can be created and shared
Intelligence Events & Real-Time
• Intelligence Events picks up major changes in
visitors, pageviews or bounce-rate
• Real-...
Why
• Understand:
– More about your visitors
– Use and popularity of content
– Trends of access
• Inform work:
– Areas to ...
Hands-On Time
• Thinking about the types of information that
may be useful for your project, area or
resource have a go at...
Next Steps
• Get Google Analytics onto your site
– Request a tracking code
• Access Google Analytics
– Request username an...
Thank you
Google Analytics SDDU Seminar
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Google Analytics SDDU Seminar

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An overview of Google Analytics

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Google Analytics SDDU Seminar

  1. 1. Endless Possibilities! SDDU Seminar 24 July 2013 James Little Screenshot and images used as per http://www.google.com/permissions/using-product-graphics.html
  2. 2. Overview
  3. 3. General > Specific • What • How • Why
  4. 4. What “Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.” Source : en.wikipedia.org/wiki/Google_Analytics “Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available – and it's free for anyone to use.” Source: https://support.google.com/analytics/answer/1008065?hl=en-GB
  5. 5. How • Visitors to website: – Search engine results – Direct – Links from social media • Tracking code on website • Google Analytics Website
  6. 6. How • Need a Google Account • Analytics web-based accessed via www.google.com/analytics
  7. 7. How
  8. 8. Why
  9. 9. Why • Commercial versus Educational? • Same insights and knowledge – different purposes
  10. 10. Why – Google’s Overview Executives can learn: • Which marketing initiatives are most effective • Accurate website traffic patterns/trends • Which customer and customer segments are most valuable Marketing Professionals can learn: • Where visitors come from and what do they do on the site • How can the website convert more visitors into customers • Which keywords resonate with prospects and lead to conversions • Which online ad or creative is the most effective Content & Developers can learn: • Where people leave the site • Which pages retain visitors the longest • What search terms people use to find the site Based on: https://support.google.com/analytics/answer/1008065?hl=en-GB
  11. 11. Specifics
  12. 12. Why
  13. 13. Why • Spend five minutes writing down your initial thoughts on areas, projects or resources that you see Google Analytics as potentially being useful for (you can use Google’s descriptions as a guide) • We’ll come together to discuss for a further five.
  14. 14. How • SDDU Google Account • Username: leedssddu@gmail.com • Password: googlepassword
  15. 15. How - SDDU • SDDU Google Account • Currently tracks SDDU website • Can add any other website you may have
  16. 16. Metrics & Dimensions • Many types of information available – Dimensions: Describe Data – Metrics: Measure Data DIMENSION METRIC METRIC City Area (in sq. miles) Population San Francisco 231 800,000 Berlin 334 3.5 million Singapore 224 5.2 million
  17. 17. Metrics & Dimensions • Metrics: – Visits – Unique visitors – Page views – Average time on site – Device used – Web browser used • Full list of dimensions and metrics
  18. 18. How - Reports • Many ways to access information • Potentially overwhelming! • Reports – Dashboard – Standard Reports – Custom Report
  19. 19. Dashboard
  20. 20. Dashboard • Provides an overview of metrics and dimensions • Provides a default set of information but can be customised
  21. 21. Standard Reports
  22. 22. Demo
  23. 23. Standard Reports - Audience • Who is visiting your site – Demographics Which location in the world – Behaviour Type of visitor (new/returning) – Technology Browser, device and network – Mobile Specific mobile device – Visitor Flows Visual representation of route taken through site
  24. 24. Standard Reports – Traffic Sources • How people are visiting your site: – Referrals links from other sites – Direct Traffic www.sddu.leeds.ac.uk – Search engine: Ad-hoc - normal searching Paid – from a paid link Advertising - from a result of paid keywords
  25. 25. Standard Reports – Content • How content is being viewed – Site Content How often each page is being viewed – Site Speed How quickly the pages are loading – Site Search How people are searching within the site – In-page Analytics A visual representation of activity on each page
  26. 26. Custom Reports • Your own combination of information or metrics • Can be created and shared
  27. 27. Intelligence Events & Real-Time • Intelligence Events picks up major changes in visitors, pageviews or bounce-rate • Real-time provides live information about the website.
  28. 28. Why • Understand: – More about your visitors – Use and popularity of content – Trends of access • Inform work: – Areas to improve on – Gaps in provision (content and structure) – Promotion activities
  29. 29. Hands-On Time • Thinking about the types of information that may be useful for your project, area or resource have a go at finding this information from the SDDU website • Log into SDDU Google Analytics Account – U: leedssddu@gmail.com / P: googlepassword
  30. 30. Next Steps • Get Google Analytics onto your site – Request a tracking code • Access Google Analytics – Request username and password – Shared access to all areas • How did you find using Google Analytics? • More advanced session on specific features?
  31. 31. Thank you

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