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Internet CEE, 25-26 May 2010,
               Warsaw / Poland



                        Riches
                    at the ...
The Pyramid
The bottom feeds all




Source: Wikipedia
Fortune at the bottom
The poorest billions of people




Source: Google Books
Example businesses
Business can be profitable, but innovation expected




                                               ...
What is the bottom of pyramid online?
The poorest millions of advertisers.




                               G




      ...
Typical publisher's                Agora's goal
business model
                                  Diversify revenue and
Aim...
Challenges when reaching the bottom
Complexity, transaction costs, etc
How we tried to solve it?
Designing for the bottom of the pyramid


 • Low entry level

 • Simplicity

 • Transparency

 •...
The final solution
Simple self service advertising
How does it work?
Imagine you found a place you want to advertise on
Create an ad in-place
Create or upload ad and pay online via VISA or PayPayl
It is that simple
Your ad is being displayed now
Sample installation
Lula.pl - Agora's lifestyle portal
Self-service widget
Just copy and paste to your website
Sample installation
Antyweb.pl - Tech blog
To the bottom of the pyramid in Poland
Within one year 13000 publishers and 3500 advertisers


15000



11250



 7500



...
Fast growing ad network
Focus on simplicity brings results




           1 billion              1.5 million
          Imp...
The ad unit price distribution
Thousands small advertiser generate more than few big one




         $5      $10       $3...
International version just launched
Multi language and currencies support
Social media integration
Monetize publisher's community
Summary
Find riches at the bottom

• You can turn yours
  users into advertisers

• But you need to adjust
  your products...
Thank you!
                          Any questions?




                    www.adtaily.com



Paweł Wujec,               ...
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Adtaily.com presentation

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Presentation on AdTaily.com - self-service advertising system that enables publishers to turn visitors into customers. Presentation was held on InternetCEE conference.

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Adtaily.com presentation

  1. 1. Internet CEE, 25-26 May 2010, Warsaw / Poland Riches at the Bottom of the Pyramid. Finding value trough self-service advertising. Agora and AdTaily Case Study Paweł Wujec, Jakub Krzych, Head of Gazeta.pl Co-Founder
  2. 2. The Pyramid The bottom feeds all Source: Wikipedia
  3. 3. Fortune at the bottom The poorest billions of people Source: Google Books
  4. 4. Example businesses Business can be profitable, but innovation expected Source: Google Images
  5. 5. What is the bottom of pyramid online? The poorest millions of advertisers. G Source: Arrowsmithmedia.com The smallest millions of publishers.
  6. 6. Typical publisher's Agora's goal business model Diversify revenue and Aims to the top of the pyramid: decrease dependence on big brands and media houses media houses Source: Hvsproduction.com That is cool, but risky (especially in the recession).
  7. 7. Challenges when reaching the bottom Complexity, transaction costs, etc
  8. 8. How we tried to solve it? Designing for the bottom of the pyramid • Low entry level • Simplicity • Transparency • Automatisation • Reusing • Viral effect
  9. 9. The final solution Simple self service advertising
  10. 10. How does it work? Imagine you found a place you want to advertise on
  11. 11. Create an ad in-place Create or upload ad and pay online via VISA or PayPayl
  12. 12. It is that simple Your ad is being displayed now
  13. 13. Sample installation Lula.pl - Agora's lifestyle portal
  14. 14. Self-service widget Just copy and paste to your website
  15. 15. Sample installation Antyweb.pl - Tech blog
  16. 16. To the bottom of the pyramid in Poland Within one year 13000 publishers and 3500 advertisers 15000 11250 7500 3750 0 May 2009 November 2009 May 2010
  17. 17. Fast growing ad network Focus on simplicity brings results 1 billion 1.5 million Impressions a month Clicks every month 30 000 3500 Ad units sold monthly Paying customers
  18. 18. The ad unit price distribution Thousands small advertiser generate more than few big one $5 $10 $30 $100 $1000
  19. 19. International version just launched Multi language and currencies support
  20. 20. Social media integration Monetize publisher's community
  21. 21. Summary Find riches at the bottom • You can turn yours users into advertisers • But you need to adjust your products and processes to the bottom • Reduce complexity with innovation • Focus on simplicity • Viral effect
  22. 22. Thank you! Any questions? www.adtaily.com Paweł Wujec, Jakub Krzych, pawel.wujec at agora.pl jakub at adtaily.com

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