Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Creating Global Talkability


Published on

Knowledge written up from my days at Ogilvy in Asia-Pacific.

Published in: Business, Travel
  • Be the first to comment

Creating Global Talkability

  1. 1. Several brands have learnt that picking an enemy, creates 'talkability.'
  2. 2. NDTV’s Big Fight
  3. 3. Amitabh Bachchan Sachin Tendulkar India’s modern day “deities”
  4. 4. Thai Airways Thailand’s prompted favourite brands Singha