Creating Global Talkability

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Knowledge written up from my days at Ogilvy in Asia-Pacific.

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Creating Global Talkability

  1. 1. Several brands have learnt that picking an enemy, creates 'talkability.'
  2. 2. NDTV’s Big Fight
  3. 3. Amitabh Bachchan Sachin Tendulkar India’s modern day “deities”
  4. 4. Thai Airways Thailand’s prompted favourite brands Singha

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