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Creating Global Talkability

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Nov. 12, 2009
• 1 like • 567 views
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Several brands have learnt that picking an enemy, creates 'talkability.'
NDTV’s Big Fight
Amitabh Bachchan Sachin Tendulkar India’s modern day “deities”
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Creating Global Talkability

Nov. 12, 2009
• 1 like • 567 views

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Business Travel

Knowledge written up from my days at Ogilvy in Asia-Pacific.

Knowledge written up from my days at Ogilvy in Asia-Pacific.

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Creating Global Talkability

  1. 1. Several brands have learnt that picking an enemy, creates 'talkability.'
  2. 2. NDTV’s Big Fight
  3. 3. Amitabh Bachchan Sachin Tendulkar India’s modern day “deities”
  4. 4. Thai Airways Thailand’s prompted favourite brands Singha

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