Fdma presentation social media non profit 8-18/-

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On 8-18-2011 Jim Gilbert, CEO of Gilbert Direct Marketing, Inc. spoke at the Florida Direct Marketing Association Non Profit Summit. These are the slides from the presentation.

Contact Jim Gilbert at jimdirect@aol.com for more information.

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Fdma presentation social media non profit 8-18/-

  1. 1. Social media for fun and profit<br />Jim Gilbert, CEO<br />Gilbert Direct Marketing, Inc.<br />August 18, 2011<br />Direct Marketing ROI: Return on Intelligence<br />
  2. 2. Who is here today?<br />Non profit?<br />For Profit?<br />
  3. 3. Why we do what we do…<br />"There is only one valid definition of business purpose – to create a customer. <br />Companies are not in business to make things… but to make customers.”<br />-- Peter F. Drucker<br />
  4. 4. But first a confession!<br />
  5. 5. Q. What is the most important element of social media marketing?<br />
  6. 6. A.Engagement!<br />
  7. 7. Goals of every social media marketer<br />Engage:<br />Draw them out!<br />Get them involved!<br />Tug at their heartstrings<br />Tell a story!!!!<br />
  8. 8. Immutable law of social media #1<br />The deeper the level of engagement, the deeper the trust/bond with your company!<br />How engaged are your social media fans?<br />
  9. 9. So how do non-profits profit?<br />5 ways<br />Open the floor – ask opinions? <br />Speak in a real voice. Add some personality and flavor!<br />Run a narrative – tell stories!<br />Don’t just push out information… that’s boring!<br />Creative contests/giveaways – partner with like minded brands<br />Jewish Federation… kosher restaurants<br />And so on!<br />
  10. 10. So how can non-profits profit?<br />Some examples…<br />
  11. 11. Example # 1 Greater Miami Jewish Federation<br /><ul><li>Room for larger image and positioning statement on left.
  12. 12. Use Twitter, flickr, youtube and others well.
  13. 13. Very little engagement – just pushing info
  14. 14. Not asking people to engage, no two way street.</li></li></ul><li>Example # 1 Greater Miami Jewish Federation<br /><ul><li>Where’s the comment, or like on other peoples posts?</li></li></ul><li>Example # 1 Greater Miami Jewish Federation<br /><ul><li>On Twitter is a great place to start relationships, have conversations.</li></li></ul><li>Example # 1 Greater Miami Jewish Federation<br /><ul><li>Great engaging home page but where are the social media icons?
  15. 15. All visitors must be captured and jump into a bucket
  16. 16. Continue the conversation with them until they “buy”
  17. 17. Be a star! Love it! </li></li></ul><li>Example # 1 Greater Miami Jewish Federation<br /><ul><li>You have to look on the bottom of the page for the social icons?
  18. 18. Working way too hard!</li></li></ul><li>Example # 1 Greater Miami Jewish Federation<br />
  19. 19. Coral Springs Museum of Art Inc.<br /><ul><li>Bigger image
  20. 20. Youtube videos from events
  21. 21. Events not used
  22. 22. Local artist competition?
  23. 23. Don’t push info… engage! Tell stories!</li></li></ul><li>Coral Springs Museum of Art Inc.<br /><ul><li>Only FB found.
  24. 24. Web java errors on inside pages
  25. 25. Links as PDF’s not pages.
  26. 26. Love the summer camp!
  27. 27. Put the store online.
  28. 28. How can you engage these people?</li></li></ul><li>Neighbors 4 Neighbors<br /><ul><li>How can you engage these people?
  29. 29. How can you inspire to action?
  30. 30. So many people who have been helped
  31. 31. Tell the story, tug the heartstring.
  32. 32. Where are the videos?</li></li></ul><li>Neighbors 4 Neighbors<br /><ul><li>Share on homepage allows you to share page not go to your FB page, twitter etc</li></li></ul><li>General tips Facebook<br />Beknown is a Facebook app that tries to do what linkedin does.<br />
  33. 33. General tips Facebook<br />Branchout is another Facebook app that tries to do what linkedin does.<br />
  34. 34. General tips Facebook<br />Branchout is another Facebook app that tries to do what linkedin does.<br />
  35. 35. Facebook ads<br /><ul><li>Can be hit or miss
  36. 36. Effective in driving targeted traffic
  37. 37. Target by:
  38. 38. Geography
  39. 39. Interests (dieting, kosher)
  40. 40. Work (where)
  41. 41. Education type
  42. 42. Connected to people, businesses</li></li></ul><li>General tips Facebook<br />Facebook groups still viable – allow for private communications within a network<br />
  43. 43. General tips facebook<br />Facebook a great place to create affinity pages. Examples for diet company:<br />Diabetes page<br />Women/Moms page<br />Executive lifestyles page<br />Business health<br />What can you think of that has an affinity to your business?<br />
  44. 44. General tips Linkedin<br />Start a group! Position yourself and your company as thought leaders!<br />
  45. 45. General tips Linkedin<br />DM Q&A group has 1,300 marketers in it.<br />
  46. 46. General tips Linkedin<br />Create a page for your business on linkedin<br />
  47. 47. General tips Google +<br />Is this the future of social media?<br />
  48. 48. General tips Twitter<br />Give to get – set yourself up as thought leader<br />Push articles of interest<br />Two way street – communicate, build relationships.<br />
  49. 49. General tips YouTube<br />Behind the scenes<br />News<br />Messages<br />Personal communication with company and customers<br />Fun<br />
  50. 50. Youtube fun and relationship building<br />
  51. 51. Youtube fun and relationship building<br />
  52. 52. Don’t forget<br />Plaxo – another communications platform<br />Private bulletin boards (PHPBB) <br />Paid tweets – celebs and ad.ly<br />
  53. 53. Questions…<br />Your turn<br />
  54. 54. Want a copy?<br />Drop me a card and I will email you a copy of this presentation!<br />
  55. 55. Thank you!<br />Gilbert Direct Marketing<br />Jimdirect@aol.com<br />@gilbertdirect<br />Gilbertdirectmarketing.wordpress.com<br />561-302-1719<br />

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