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Presented by James Gilbert, CEO 
October 14, 2014, 561-302-1719
• 30 + year history in DM (old school > new school) 
• CEO, Gilbert Direct Marketing, Inc. 
• President, Florida DMA 
• Pr...
• Above all - a direct marketer 
• Old school principles applied to new 
channels! 
• MARKETING DISRUPTOR 
• HERETIC! 
@gi...
"There is only one valid definition of business 
purpose – to create a customer. 
Companies are not in business to make 
t...
9 people with bent iPhones 
(some on purpose) cause 4% 
one day drop in Apple stock.
• The deeper the level of 
engagement, the deeper the 
trust/bond with your company! 
• Nothing happens without engagement...
•Reality: social has 
changed! 
– (but we still need it right?)
– Engagement more difficult 
– Have to work harder to “get ‘er done” 
– Everybody is doing it! 
– More message clutter 
– ...
• The goals of every social media marketer 
STILL ARE…. 
– Engage! 
– Draw them out! 
– Get them involved! 
– Become a tho...
THEN: 
The nameless faceless corporate 
entity 
NOW: 
The nameless faceless corporate 
social media pusher
• Video is a format we all understand 
• Short production cycle (as you will see) 
• Video search just as powerful as goog...
Here is my video 
equipment…
DSLR’s now shoot full 
1080 HD! 
Or this…
iMovie or Final Cut Pro easy to use!
The biggest misconception about 
video is it has to be difficult 
Over a 
million 
views 
from 
some 
creativity 
and an 
...
• Product videos 
• Client testimonials 
• Behind the scenes (put the face) 
• Let your clients do the videos via 
contest...
Client testimonials! 
Peer to peer selling at its best (way beyond written testimonials)
Client testimonials! 
Celebrity endorsements rule the day! VBLOG over half a dozen videos
Blind taste test (blind tryer) 
Peer to peer selling at its best (way beyond written testimonials)
Hammacher… 
Like a mini infomercial! 
Better yet, get your clients to send in video demonstrations!
• Other ideas for the HS folks… 
–Build a behind the scenes channel 
–How you find your unique products 
–The people behin...
Add value and inform!
• Video 
contests 
• This 
contest 
coined the 
phrase, 
“the fresh 
diet 
delivery 
fairies?
Contests Recipe winner
Behind the scenes!
YouTube fun and relationship building
FDMA Video Strategy
FDMA Video Strategy (iPhoto slide show)
FDMA Video Strategy (so easy even a 14 year old can do it!)
Cross pollinate video content 
• Video as 
center of 
universe! 
• Start with 
YouTube 
• Blog 
• Facebook 
• Website 
• E...
Forget ABC’s 
A B P is the new model 
Always 
Be 
Promoting
More video behind the scenes
Thank You! 
How to reach Jim 
jimdirect@aol.com 
561-302-1719 
Website: http://gilbertdirectmarketing.com 
Retail Online I...
9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Social Engagement equals sales!
9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Social Engagement equals sales!
9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Social Engagement equals sales!
9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Social Engagement equals sales!
9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Social Engagement equals sales!
9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Social Engagement equals sales!
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9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Social Engagement equals sales!

On October 16th 2014, Jim Gilbert, President of Gilbert Direct Marketing, Inc and the Author of The 9 Immutable Laws of Social Media Marketing, unveiled a new presentation exclusively for Catalog University.

This presentation focuses on how to use videos to drive social media engagement and sales.

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9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Social Engagement equals sales!

  1. 1. Presented by James Gilbert, CEO October 14, 2014, 561-302-1719
  2. 2. • 30 + year history in DM (old school > new school) • CEO, Gilbert Direct Marketing, Inc. • President, Florida DMA • Professor Direct Marketing • Author Target Marketing Group • Return on Intelligence column • Guide to Social Media - Content @gilbertdirect
  3. 3. • Above all - a direct marketer • Old school principles applied to new channels! • MARKETING DISRUPTOR • HERETIC! @gilbertdirect
  4. 4. "There is only one valid definition of business purpose – to create a customer. Companies are not in business to make things… but to make customers.” -- Peter F. Drucker
  5. 5. 9 people with bent iPhones (some on purpose) cause 4% one day drop in Apple stock.
  6. 6. • The deeper the level of engagement, the deeper the trust/bond with your company! • Nothing happens without engagement! • Engaged people BUY (and share)
  7. 7. •Reality: social has changed! – (but we still need it right?)
  8. 8. – Engagement more difficult – Have to work harder to “get ‘er done” – Everybody is doing it! – More message clutter – Facebook Algorithm make posts more relevant! • Kills engagement dead in reality with Edgerank. • Forces paid advertising to reach hard won fans!
  9. 9. • The goals of every social media marketer STILL ARE…. – Engage! – Draw them out! – Get them involved! – Become a thought leader! – Generate Authority! – Tug at their heartstrings – Tell a story!!!! – Create drama!!!! – But now we have to be even smarter, better and more engaging
  10. 10. THEN: The nameless faceless corporate entity NOW: The nameless faceless corporate social media pusher
  11. 11. • Video is a format we all understand • Short production cycle (as you will see) • Video search just as powerful as google search! • Connects the company with the viewer. • Stimulates emotions! • Fun to watch! (funny too) • Either subtle or overt call to action!
  12. 12. Here is my video equipment…
  13. 13. DSLR’s now shoot full 1080 HD! Or this…
  14. 14. iMovie or Final Cut Pro easy to use!
  15. 15. The biggest misconception about video is it has to be difficult Over a million views from some creativity and an iPhone!
  16. 16. • Product videos • Client testimonials • Behind the scenes (put the face) • Let your clients do the videos via contests! • Channels (add value, fun, info)
  17. 17. Client testimonials! Peer to peer selling at its best (way beyond written testimonials)
  18. 18. Client testimonials! Celebrity endorsements rule the day! VBLOG over half a dozen videos
  19. 19. Blind taste test (blind tryer) Peer to peer selling at its best (way beyond written testimonials)
  20. 20. Hammacher… Like a mini infomercial! Better yet, get your clients to send in video demonstrations!
  21. 21. • Other ideas for the HS folks… –Build a behind the scenes channel –How you find your unique products –The people behind your product finds –Weekly what's hot in <category> show
  22. 22. Add value and inform!
  23. 23. • Video contests • This contest coined the phrase, “the fresh diet delivery fairies?
  24. 24. Contests Recipe winner
  25. 25. Behind the scenes!
  26. 26. YouTube fun and relationship building
  27. 27. FDMA Video Strategy
  28. 28. FDMA Video Strategy (iPhoto slide show)
  29. 29. FDMA Video Strategy (so easy even a 14 year old can do it!)
  30. 30. Cross pollinate video content • Video as center of universe! • Start with YouTube • Blog • Facebook • Website • Embed!!! • Emails!!! • #hashtags • Tags!!! • Descriptions!!!
  31. 31. Forget ABC’s A B P is the new model Always Be Promoting
  32. 32. More video behind the scenes
  33. 33. Thank You! How to reach Jim jimdirect@aol.com 561-302-1719 Website: http://gilbertdirectmarketing.com Retail Online Integration blog:http://www.retailonlineintegration.com/channel/return-intelligence Linkedin: http://www.linkedin.com/in/jimwgilbert/ Twitter: https://twitter.com/gilbertdirect

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