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@ 2009 GUbert Direct Marketing, Inc.
AU rights reserved.
There is definitely an art to in person networking!
Myself like so many other people are
uncomfortable with it (I tend to be shy in person).
Which is why online networking has grown in
popularity, for both individuals and businesses.
Today we’ll discuss tactics for both individual and
Personal first! (also applies to business)
The current situation…
It is just as
important to your
career to add
to your personal
…as it is to excel
at your job! It’s crucial to build your personal
“rolodex” with people who could be
influential to your future career!
However the most powerful networking
site for business is Linkedin.
A pure-play business networking site.
Has reached critical mass the fastest with
over 30 million business users.
Has the most robust tools for building your
User type number 1 – the
People who add their profile to
People who set up their linked profiles.
Connect with some other people.
Maybe get a reference or two.
Join a group.
And use the search function occasionally.
User type number 2 – the Power
Linkedin power users (the goal of this session)!
Use their profile page like a mini website to brand
Use all of the features of Linkedin:
Advanced search, References, and more…
Don’t use Linkedin at all?
What’s a Linkedin?
It’s time to become a power user
look at your
This is where
you begin to
Some basics first:
First make sure you fill in all the hotspots
Current and past positions
Education, summary and specialties
Interests, groups/associations, honors
Be as complete as you can.
Think in keywords. If someone is going to search for
YOU what keywords would they use to find you?
If YOU were going to search for you, what keywords
would you use?
Also make sure you set your contact settings to allow
emails (your email will be displayed)
This feature gives
you an idea of:
Who has searched
for you (many
times their name
is not listed, just
a title or general The goal of promoting your
business and or yourself is to
watch this space carefully
How many times This is an excellent measure of
your profile has your networking success.
come up in a
this to display
Your profile page is your:
Personal home page
The place where people can get a sense of who
you are (a well rounded individual)
You’ve already showed your talented in
your profile, now it’s time to add some
You can add up
to three different
website links to
Each link has
copy that can be
You can join up
to 50 groups.
groups in the
people a sense
of you beyond
Add in more
People can sign
up to follow your
lets you poll
and ask relevant
to let your
connections Another application/tool
know how you to engage others with
think and what
your personal brand!
There are a few
that allow you
to tie into
Since I started
my blog 2
I’ve had 5,000
hits, most from
on that later
you to share
Ask your contacts
to recommend you.
sell your talents
better than you
you know and they
Don’t ask for reco’s
from people who
don’t really know
It’s simple to promote yourself on
Tweak your profile often.
Change your status often.
When you do, these changes get sent to your
connections who receive email updates, are
shown on your connections home pages and/
or show up in your RSS feeds.
To turn on RSS feeds go to the accounts and
settings page (link is on the top right side of
your profile page.)
Connect with as many people as
Use the search feature to find people you know
Load up your address book contacts and send them
One neat feature: once you load your address
book, Linkedin alerts you when someone in your
address book joins.
Add your Linkedin URL to your email signature.
Join as many groups as you can.
Once you join a group:
Post a message in “discussions” to that group telling
them who you are.
Post relevant questions or information to your group
(but avoid being “spammy”)
Add value to the group by answering questions (it’s a
give to get medium).
Groups tip: Don’t just join complimentary groups, find
groups where your skills aren’t in abundance.
Example I belong to apparel groups to discuss catalog
marketing issues along with vertical direct marketing
Another tip: I also post links to articles I have written
in the groups, “news” section.
Asking questions and providing answers is another way
to build your network and get known on Linkedin.
Similar to asking and answering questions in groups,
be relevant and don’t be spammy.
After a question you ask closes (7 days) go back and
rate the answers. The best rated answers gain
“expertise”. Experts receive extra promotion on
Linkedin and provide you more notoriety.
If you have a question or a problem, this is the place to
come. You will receive great answers from some really
I built my blog by using this function.
Much information on companies
you want to partner with
Find out more about who has
been searching for you.
Search for a
and there is
you can find.
You can even
help you out.
In the last 3 months since I restarted my
consultancy/agency, Linkedin has provide me
with 3 new clients.
My strategy begins with my blog:
Are any of you blogging?
Took me five minutes to set up with Linkedin
Once I set up the blog, I asked some strategic
questions in the Q&A section of linked in
Essentially what do you think of my new site
And a few technical questions on blog set up.
All I needed for my blog was content!:
In just 2 months I have had 5,000 hits on my blog,
mostly from Linkedin!
Every time I published an article on my blog,
I posted a link to the “news” and discussion section of my
I also published links to MySpace, Twitter, Facebook as
Everybody can blog!
Your content – go with what you know and love!
Everybody has a story to tell. Find your muse
Don’t be a yenta. Blogging has rules and legal
I asked a lot of questions related to direct
I answered many questions and gained
Same thing with the groups. Q&A figured
prominently to gain recognition.
My blog URL is always in my signature of all
Your profile is key – make it stand out, and tweak it often to
take advantage of update broadcasts.
Connect to many people.
Use the Q&A, and Groups functions strategically.
Add in applications to provide more functionality and a
complete picture of you as a human being.
Don’t just have a Linkedin page, become a power user.
Use every site, not just Linkedin
We just started groups on Linkedin and Facebook
Look for us on Twitter, and MySpace soon
Look for our blog and message boards on our website
27 year history of success in DM. Consumer and B2B.
Creative, Strategic, Operations!
GDM, Catalog and Direct Marketing Consulting, Full
Author of Profitable Cataloging column for
Adjunct Professor of DM, Miami International
FDMA Board Member.
Link to me on Linkedin:
viewProfile=&key=11996982&trk=tab_pro (must be
Do you have any questions?
How have you used Linkedin
or other networking sites to
build your business?
Gilbert Direct Marketing Inc.
Catalog Success Column