The economic downturn forced marketing organizations to do a better job communicating and quantifying their strategies, tasks, and success.
Out of this has come tools to generate leads better and also at a lower cost. These tools are marketing automation. Well-implemented Marketing Automation increases revenues and profitability while lowering costs (or at least cost per new customer).
Jim Caruso will cover why this is important to us, organizations that have or build Drupal websites.
Jim Caruso, CEO of MediaFirst