Taking Control                         of Your Website                         5 Tools and Tips to Take Control of a Small...
“ 70% of the value of intelligence is gained from timeliness. Yesterday’s data are practically useless.   - Sun Tzu (~250 ...
True Costs of Website Marketing  Cost  Cost             Time    Time          Skills/    Website                          ...
Well-Defined Objectives                  Content            Design   The Small Biz Cloud Company.com
Content Marketing   The Small Biz Cloud Company.com
Customer Personas   The Small Biz Cloud Company.com
5 Tools to Empower Your Website1.   Create Current Content2.   Post Youtube Videos3.   Connect with Clients through Commen...
Creating Current ContentUsing Microsoft Word     The Small Biz Cloud Company.com
Microsoft Word as Your Content EditorPost Template   The Small Biz Cloud Company.com
Microsoft Word as Your Content EditorPost Template   The Small Biz Cloud Company.com
Microsoft Word as Your Content EditorPost Template   The Small Biz Cloud Company.com
Microsoft Word as Your Content EditorPost Template   The Small Biz Cloud Company.com
Embed Youtube Videos in 30 SecondsEasy Peasy     The Small Biz Cloud Company.com
Youtube Videos on Your Site in 30 sec.          http://www.youtube.com/watch?v=9XSsDYtsnes   The Small Biz Cloud Company.com
Youtube Videos on Your Site in 30 sec.   The Small Biz Cloud Company.com
Youtube Videos on Your Site in 30 sec.   The Small Biz Cloud Company.com
Youtube Videos on Your Site in 30 sec.        http://en.support.wordpress.com/videos/youtube/   The Small Biz Cloud Compan...
Connect with Clients through CommentsAsk and thou shall receive.      The Small Biz Cloud Company.com
Disqus   The Small Biz Cloud Company.com
Disqus – Web page comment widget   The Small Biz Cloud Company.com
Disqus – Admin Dashboard   The Small Biz Cloud Company.com
Disqus - Examplehttp://www.cnn.com/2013/02/25/showbiz/tv/seth-macfarlane-oscar-hosting/index.html      The Small Biz Cloud...
Disqus - Showcase                  http://disqus.com/showcase/   The Small Biz Cloud Company.com
Newsletters   The Small Biz Cloud Company.com
Newsletters - Dashboard   The Small Biz Cloud Company.com
Newsletters   The Small Biz Cloud Company.com
Newsletters – Choose Content to Include   The Small Biz Cloud Company.com
Understanding VisitorsUse analytics to learn what attracts interest.Deliver more of what people want.      The Small Biz C...
Understanding Visitors   The Small Biz Cloud Company.com
Understanding VisitorsUsing Google Analytics, Free Account   The Small Biz Cloud Company.com
Understanding VisitorsGoogle Analytics for WordPress Plugin   The Small Biz Cloud Company.com
Understanding VisitorsTotal Control Small Business Website Dashboard                      http://j.mp/ZF1iCX   The Small B...
Go Mobile!  The Small Biz Cloud Company.com
Go Mobile!    User Needs                                  Implementations   The not-so-obvious difference of           B...
Go Mobile!   The Small Biz Cloud Company.com
Go Mobile!   The Small Biz Cloud Company.com
Go Mobile!   The Small Biz Cloud Company.com
Content Syndication  The Small Biz Cloud Company.com
The Total Control Small Biz Website   Total Control Small Biz Website                                                Word...
True Costs of Website Marketing  Cost  Cost           Time                Time                                Skills/     ...
Packages                         Total Control     Total Control     Total Control                         Website,       ...
1/2 Day Hands-OnWebsite Workshop  The Small Biz Cloud Company.com
Attendees Receive    Hands-on Website Workshop                                   Free Services   Website Administration  ...
Effective Cost of Priority RegistrationsTotal Control Website with Newsletter   $753 MonthsWebsite Transfer               ...
Next EventOffice 365 Small Business Premium LaunchOffice 365for Small BusinessesNew Jersey                            New ...
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Taking Control of Your Website as Marketing Tool

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5 ways small businesses can take control of their website to better utilize it as a marketing tool to grow their business.

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Taking Control of Your Website as Marketing Tool

  1. 1. Taking Control of Your Website 5 Tools and Tips to Take Control of a Small Business Website as a Marketing ToolThe Small Biz Cloud Company.com
  2. 2. “ 70% of the value of intelligence is gained from timeliness. Yesterday’s data are practically useless. - Sun Tzu (~250 BC) ” The Small Biz Cloud Company.com
  3. 3. True Costs of Website Marketing Cost Cost Time Time Skills/ Website Website Cost Time Tools Skills/Tools Website The Small Biz Cloud Company.com
  4. 4. Well-Defined Objectives Content Design The Small Biz Cloud Company.com
  5. 5. Content Marketing The Small Biz Cloud Company.com
  6. 6. Customer Personas The Small Biz Cloud Company.com
  7. 7. 5 Tools to Empower Your Website1. Create Current Content2. Post Youtube Videos3. Connect with Clients through Comments4. Continue Conversation with Newsletters5. Correct Efforts after Tracking Visitors Bonus: Go Mobile! The Small Biz Cloud Company.com
  8. 8. Creating Current ContentUsing Microsoft Word The Small Biz Cloud Company.com
  9. 9. Microsoft Word as Your Content EditorPost Template The Small Biz Cloud Company.com
  10. 10. Microsoft Word as Your Content EditorPost Template The Small Biz Cloud Company.com
  11. 11. Microsoft Word as Your Content EditorPost Template The Small Biz Cloud Company.com
  12. 12. Microsoft Word as Your Content EditorPost Template The Small Biz Cloud Company.com
  13. 13. Embed Youtube Videos in 30 SecondsEasy Peasy The Small Biz Cloud Company.com
  14. 14. Youtube Videos on Your Site in 30 sec. http://www.youtube.com/watch?v=9XSsDYtsnes The Small Biz Cloud Company.com
  15. 15. Youtube Videos on Your Site in 30 sec. The Small Biz Cloud Company.com
  16. 16. Youtube Videos on Your Site in 30 sec. The Small Biz Cloud Company.com
  17. 17. Youtube Videos on Your Site in 30 sec. http://en.support.wordpress.com/videos/youtube/ The Small Biz Cloud Company.com
  18. 18. Connect with Clients through CommentsAsk and thou shall receive. The Small Biz Cloud Company.com
  19. 19. Disqus The Small Biz Cloud Company.com
  20. 20. Disqus – Web page comment widget The Small Biz Cloud Company.com
  21. 21. Disqus – Admin Dashboard The Small Biz Cloud Company.com
  22. 22. Disqus - Examplehttp://www.cnn.com/2013/02/25/showbiz/tv/seth-macfarlane-oscar-hosting/index.html The Small Biz Cloud Company.com
  23. 23. Disqus - Showcase http://disqus.com/showcase/ The Small Biz Cloud Company.com
  24. 24. Newsletters The Small Biz Cloud Company.com
  25. 25. Newsletters - Dashboard The Small Biz Cloud Company.com
  26. 26. Newsletters The Small Biz Cloud Company.com
  27. 27. Newsletters – Choose Content to Include The Small Biz Cloud Company.com
  28. 28. Understanding VisitorsUse analytics to learn what attracts interest.Deliver more of what people want. The Small Biz Cloud Company.com
  29. 29. Understanding Visitors The Small Biz Cloud Company.com
  30. 30. Understanding VisitorsUsing Google Analytics, Free Account The Small Biz Cloud Company.com
  31. 31. Understanding VisitorsGoogle Analytics for WordPress Plugin The Small Biz Cloud Company.com
  32. 32. Understanding VisitorsTotal Control Small Business Website Dashboard http://j.mp/ZF1iCX The Small Biz Cloud Company.com
  33. 33. Go Mobile! The Small Biz Cloud Company.com
  34. 34. Go Mobile! User Needs Implementations The not-so-obvious difference of  Built into theme mobile website visitors  Plugins  Typically location based needs  Often seeks quick details rather than reading copy  Wants easy (clickable) phone number or address The Small Biz Cloud Company.com
  35. 35. Go Mobile! The Small Biz Cloud Company.com
  36. 36. Go Mobile! The Small Biz Cloud Company.com
  37. 37. Go Mobile! The Small Biz Cloud Company.com
  38. 38. Content Syndication The Small Biz Cloud Company.com
  39. 39. The Total Control Small Biz Website Total Control Small Biz Website WordPress Widget Management Mobile Theme Pro Youtube Video Integration Disqus Comments Integrated Newsletter Platform Backups (Site and Disqus Comments Posts) Google Analytics Video Training and Tutorials Top 20 Themes of 2012 Small Biz Visitor’s Dashboard Integrated Newsletter Platform Includes Domain Renewals Small Biz Visitor’s Dashboard Includes Domain Backups (Site and Posts) Renewals Google Analytics Mobile Theme Pro Top 20 Themes of Video Training 2012 and Tutorials The Small Biz Cloud Company.com
  40. 40. True Costs of Website Marketing Cost Cost Time Time Skills/ Skills/ Website Website Tools Tools The Small Biz Cloud Company.com
  41. 41. Packages Total Control Total Control Total Control Website, Website with Website with Brochure Basics Video Tutorials NewsletterTutorial VideosArticles/Blogs,Comment System,Publishing CalendarNewsletter Integration $15 $20 $25 The Small Biz Cloud Company.com
  42. 42. 1/2 Day Hands-OnWebsite Workshop The Small Biz Cloud Company.com
  43. 43. Attendees Receive Hands-on Website Workshop Free Services Website Administration  Category and Tag  3 months Total Control Small Management Use Word to create Business Website content  Optimizing for Search Engines (URL Paths)  Lifetime Free Domain Registration* Post Types (Video, Galleries, etc.)  Sales/Squeeze pages  Integrated Video Tutorials Publishing calendar  Mobile content  Printed User Manual Widget Management  Build subscribers Free Media Libraries  Build newsletters Create photo galleries  Understanding visitors $500 Slide shows The Small Biz Cloud Company.com
  44. 44. Effective Cost of Priority RegistrationsTotal Control Website with Newsletter $753 MonthsWebsite Transfer $75Lifetime Domain Registration* $15/yrFirst Year $165Priority1 Early Registration $150Effective Cost: -$15! The Small Biz Cloud Company.com
  45. 45. Next EventOffice 365 Small Business Premium LaunchOffice 365for Small BusinessesNew Jersey New YorkDate: Wed, Mar 20 Date: Tues, Mar 26Time: 8:30 – 10:30 AM Time: 6 – 8 PMLocation: Microsoft, Woodbridge, NJ Location: Microsoft, 1290 6th AveRegister at: http://j.mp/Office365SmallBizLaunch The Small Biz Cloud Company.com

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