How to Stand Out in the Biggest Bookstore in the World
SELLING YOUR BOOKS ON AMAZON
JAMES D. BEST
• Steve Dancy Tales
• The Shopkeeper
• Leadville
• Murder at Thumb Butte
• The Return
• Tempest at Dawn
• Th...
• Skillful Direct Marketers
• Publishing, Printing, Distribution,
Sales
• Companies Owned by Amazon
• Createspace
• Audibl...
• Product Page
This is your shelf space
• Author Page
This is your branding
• Features and Programs
These are your knobs a...
PRODUCT PAGE
• Book Cover
• Look Inside—Critical
• Formats
• Enticing Book Description, with Accurate Book Details
• About...
PRODUCT PAGE
• Eye Catching
• Now larger and animated
• Look Inside—Critical
• Audio sample now available with print forma...
PRODUCT PAGE
Formats—Print, Kindle, Large Print, Audio
Frequently Bought Together—Valuable When You Have More Than One Book
PRODUCT PAGE
• Enticing Book Description
• Accurate Book Details
• About the Author—Professional
• Editorial Reviews—Respo...
PRODUCT PAGE
• Amazon
• Goodreads
• A Few critical is actually beneficial
Customer Reviews
The Shopkeeper
PRODUCT PAGE
• Flexibility limited
• Pick a strategy
• Use Also Bought
Last, but not least—Pricing
AUTHOR PAGE
An opportunity to sell yourself
and your books
AUTHOR PAGE
• The first thing a reader sees is your photo
• Biography on all product pages
• Images and data displayed for...
AMAZON FEATURES AND PROGRAMS
• Prime (KDP Select)
• Requires Amazon Exclusivity
• Borrow for Free
• Countdown Deals
• Free...
What is Amazon Prime?
• Program for best customers
• $79 a year
• Free trial month for new Kindle owners
• Free shipping
•...
• Kindle and print previews
• Back cover
• Preview pages
• Inside This Book is highly
valuable for nonfiction
LOOK INSIDE
...
• Must sound authentic
• Carried across all editions
• A few bad ones actually help
• Was This Review Helpful is
important...
• Tags
• Listmanias
• So you’d like to …
• Customer Discussions
OLD FEATURES ARE FALLING BY THE WAYSIDE
But Other Great Fe...
GOOD FRIENDS, GOOD BOOKS AND A SLEEPY CONSCIENCE:
THIS IS THE IDEAL LIFE. — MARK TWAIN
KNOWING YOU HAVE SOMETHING GOOD TO ...
THANK YOU
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Selling Your Books on Amazon

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Amazon is a vast book market. The size is a magnificent opportunity and a huge challenge. Amazon offers over ten million titles and is predicted to sell 50% of all books by the end of this year. Amazon provides numerous plans for publisher and authors to assist in sales, but many of them are hard to understand. It has dominance in e-books, and has growing influence in book publishing, printing, and distribution. But this size and growth presents a problem. How does a single author get noticed?

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Selling Your Books on Amazon

  1. 1. How to Stand Out in the Biggest Bookstore in the World SELLING YOUR BOOKS ON AMAZON
  2. 2. JAMES D. BEST • Steve Dancy Tales • The Shopkeeper • Leadville • Murder at Thumb Butte • The Return • Tempest at Dawn • The Shut Mouth Society • Nonfiction • Principle Action, Lessons From the Origins of the American Republic • The Digital Organization • Magazine Columns and Journal Articles and Ghost Writing
  3. 3. • Skillful Direct Marketers • Publishing, Printing, Distribution, Sales • Companies Owned by Amazon • Createspace • Audible.com • Goodreads • Shelfari • IMDb SELLING YOUR BOOKS ON AMAZON Amazon Dominates Books Print, eBooks, Audio
  4. 4. • Product Page This is your shelf space • Author Page This is your branding • Features and Programs These are your knobs and switches Keys to Selling on Amazon SELLING YOUR BOOKS ON AMAZON
  5. 5. PRODUCT PAGE • Book Cover • Look Inside—Critical • Formats • Enticing Book Description, with Accurate Book Details • About the Author—Professional • Editorial Reviews—Responsible Reviewers • Customer Reviews—Amazon and Goodreads • Frequently Bought Together and Also Bought A Moving Target Your Shelf Space
  6. 6. PRODUCT PAGE • Eye Catching • Now larger and animated • Look Inside—Critical • Audio sample now available with print formats • Images moved down page Your Cover
  7. 7. PRODUCT PAGE Formats—Print, Kindle, Large Print, Audio Frequently Bought Together—Valuable When You Have More Than One Book
  8. 8. PRODUCT PAGE • Enticing Book Description • Accurate Book Details • About the Author—Professional • Editorial Reviews—Responsible Reviewers • Update periodically Make them want to peek inside
  9. 9. PRODUCT PAGE • Amazon • Goodreads • A Few critical is actually beneficial Customer Reviews The Shopkeeper
  10. 10. PRODUCT PAGE • Flexibility limited • Pick a strategy • Use Also Bought Last, but not least—Pricing
  11. 11. AUTHOR PAGE An opportunity to sell yourself and your books
  12. 12. AUTHOR PAGE • The first thing a reader sees is your photo • Biography on all product pages • Images and data displayed for all of your books • Learn how to sign in • Add and correct information • Learn about new Amazon features • Add an author video • Automatic feed from your blog • Latest Twitter tweet • Scheduled events • Review sales information
  13. 13. AMAZON FEATURES AND PROGRAMS • Prime (KDP Select) • Requires Amazon Exclusivity • Borrow for Free • Countdown Deals • Free Book Promotions • Matchbook Program • Discounted Audio with Kindle Purchase
  14. 14. What is Amazon Prime? • Program for best customers • $79 a year • Free trial month for new Kindle owners • Free shipping • Free video • Free book borrow every 30 days
  15. 15. • Kindle and print previews • Back cover • Preview pages • Inside This Book is highly valuable for nonfiction LOOK INSIDE Equivalent of Flipping Through Book at Store
  16. 16. • Must sound authentic • Carried across all editions • A few bad ones actually help • Was This Review Helpful is important CUSTOMER REVIEWS The Good, Bad, and The Ugly • Amazon Verified Purchase important to those who look for it • Recentness helps with older books • You can report spam reviews • Never respond to a bad review
  17. 17. • Tags • Listmanias • So you’d like to … • Customer Discussions OLD FEATURES ARE FALLING BY THE WAYSIDE But Other Great Features are Coming!
  18. 18. GOOD FRIENDS, GOOD BOOKS AND A SLEEPY CONSCIENCE: THIS IS THE IDEAL LIFE. — MARK TWAIN KNOWING YOU HAVE SOMETHING GOOD TO READ BEFORE BED IS AMONG THE MOST PLEASURABLE OF SENSATIONS.— VLADIMIR NABOKOV THOU SHALT NOT IS SOON FORGOTTEN, BUT ONCE UPON A TIME LASTS FOREVER.— PHILIP PULLMAN READING IS THE SOLE MEANS BY WHICH WE SLIP, INVOLUNTARILY, OFTEN HELPLESSLY, INTO ANOTHER’S SKIN, ANOTHER’S VOICE, ANOTHER’S SOUL.— JOYCE CAROL OATES BOOKS ARE A UNIQUELY PORTABLE MAGIC.— STEPHEN KING READING BRINGS US UNKNOWN FRIENDS.— HONORÉ DE BALZAC
  19. 19. THANK YOU

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