the mobile apps ecosystem                          presented by jim ayson                       smart developer network   ...
About the speakerJim Ayson heads the Partner Management teamat Smart. This covers technology partners, contentproviders an...
My workmail:    jdayson@smart.com.ph                           Slide 3
Our 20 minute presentation         And a 10 minute Q&A   Slide 4
Some Disclaimers                   Slide 5
The images in this presentation are all taken from websources. Copyrights belong to the owners of theimages.              ...
Agenda• The Post-PC world and the  move to smartphones• What is an “App”• The app economy• The app ecosystem• The mobile o...
The Post-PC World                    Slide 8
The PC World of the 80s and 90s  PC’s, MS Windows, Office, desktop browsers                                               ...
The Post-PC World is mobile Smartphones / Tablets / Apps                                Slide 10
Source: Mary Meeker,Mobile devices surpassed PCs in 2010   Kleiner Perkins                                                ...
“We are in the post Web 2.0 era” - Forbes  Web 1.0  • Companies founded in 1994-2001. Portals and Search    engines - Yaho...
The mobile app ecosystem                           Slide 13
Defined by Apple• iPhone in 2007 (modern smartphone)• iPad in 2010 (the modern tablet computer)                           ...
Apple defined the eco-systemhardware      apps       app store                               Slide 15
Apps DevelopersThey are crucial to the eco-system!                                      Slide 16
What is a mobile app today?• Can be a native app  (iOS, Android, Java)• Can be a web app  (HTML5)• Can be developed via  H...
The App EconomyApps are the newface of the internet(complementing, andsometimes replacingthe web)                       Sl...
Foursquare   Instagram                         Slide 19
More than 25 Billion apps downloadedfrom the Apple app store         Inventory of almost 600,000 apps on Apple            ...
More than 13 Billion apps downloads fromAndroid Market450,000 apps, 1 Billion downloads a month   Slide 21
Apple App sales• Revenues of  $5.71B since  2008.• Paid over $4B to  developers.• Apple keeps 30%  revenue share,  Develop...
How the Appsmake money• Business Models:  – Paid downloads  – Free but advertiser    supported  – Free but contains    in-...
The Mobile Operator’s View• Apps are important  because they drive  mobile internet  usage.• More Usage =  Revenue• Mobile...
AT&T App store     AT&T Apps Center                        Slide 25
SMART App Store                  Slide 26
The App Ecosystem + Mobile Operator                Handsets    Customers                  Apps     Operatpr               ...
Mobile Operators as part of the appecosystemOperator billing (payment for apps and items through load)                    ...
Mobile operator app ecosystemDeveloper Community Programs   Operator run app store                               Promotes ...
Slide 30
Slide 31
SMART in the app ecosystem• APIs and tools for apps  developers• Developer program (SMART  DevNet)• Operator billing (apps...
IdeaSpace            Slide 33
Slide 34
Smart Developer Network• Twitter: @smartdevnet• E-mail: appspartner@smart.com.ph                                     Slide...
End / Q&Aslideshare.net/jimayson                          Slide 36
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The Mobile Apps Ecosystem

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My presenation at Geekcamp Baguio, May 2012.

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The Mobile Apps Ecosystem

  1. 1. the mobile apps ecosystem presented by jim ayson smart developer network 05.04.2012 / 9:30 / geekcamp baguio version 1.1 Slide 1
  2. 2. About the speakerJim Ayson heads the Partner Management teamat Smart. This covers technology partners, contentproviders and the developer community.Questions?Twitter: @jimaysonFacebook: facebook.com/jimaysonGoogle+: +JimAysonDownload the slides: Slideshare.net/jimayson Slide 2
  3. 3. My workmail: jdayson@smart.com.ph Slide 3
  4. 4. Our 20 minute presentation And a 10 minute Q&A Slide 4
  5. 5. Some Disclaimers Slide 5
  6. 6. The images in this presentation are all taken from websources. Copyrights belong to the owners of theimages. Slide 6
  7. 7. Agenda• The Post-PC world and the move to smartphones• What is an “App”• The app economy• The app ecosystem• The mobile operator’s view• The app ecosystem in the Philippines• Q&A (10 mins) Slide 7
  8. 8. The Post-PC World Slide 8
  9. 9. The PC World of the 80s and 90s PC’s, MS Windows, Office, desktop browsers Slide 9
  10. 10. The Post-PC World is mobile Smartphones / Tablets / Apps Slide 10
  11. 11. Source: Mary Meeker,Mobile devices surpassed PCs in 2010 Kleiner Perkins Slide 11
  12. 12. “We are in the post Web 2.0 era” - Forbes Web 1.0 • Companies founded in 1994-2001. Portals and Search engines - Yahoo, Google, Amazon, AOL, eBay Web 2.0 • The Social Web – Facebook, LinkedIn, Groupon Mobile • 2010 to the present. The App is mainly mobile: Instagram, Foursquare, Path Slide 12
  13. 13. The mobile app ecosystem Slide 13
  14. 14. Defined by Apple• iPhone in 2007 (modern smartphone)• iPad in 2010 (the modern tablet computer) Slide 14
  15. 15. Apple defined the eco-systemhardware apps app store Slide 15
  16. 16. Apps DevelopersThey are crucial to the eco-system! Slide 16
  17. 17. What is a mobile app today?• Can be a native app (iOS, Android, Java)• Can be a web app (HTML5)• Can be developed via HTML5 and converted to a web widget running through a widget runtime (wrt).• Developed in HTML5 and run as an app via a wrapper like Phonegap. Slide 17
  18. 18. The App EconomyApps are the newface of the internet(complementing, andsometimes replacingthe web) Slide 18
  19. 19. Foursquare Instagram Slide 19
  20. 20. More than 25 Billion apps downloadedfrom the Apple app store Inventory of almost 600,000 apps on Apple Slide 20
  21. 21. More than 13 Billion apps downloads fromAndroid Market450,000 apps, 1 Billion downloads a month Slide 21
  22. 22. Apple App sales• Revenues of $5.71B since 2008.• Paid over $4B to developers.• Apple keeps 30% revenue share, Developers keep 70% Slide 22
  23. 23. How the Appsmake money• Business Models: – Paid downloads – Free but advertiser supported – Free but contains in-app payments and subscriptions – Revenue share with app store owner Slide 23
  24. 24. The Mobile Operator’s View• Apps are important because they drive mobile internet usage.• More Usage = Revenue• Mobile operators (like SMART) are trying to become part of the app ecosystem Slide 24
  25. 25. AT&T App store AT&T Apps Center Slide 25
  26. 26. SMART App Store Slide 26
  27. 27. The App Ecosystem + Mobile Operator Handsets Customers Apps Operatpr App Store Developers Slide 27
  28. 28. Mobile Operators as part of the appecosystemOperator billing (payment for apps and items through load) Revenue Share with APIs and tools for developers developers Slide 28
  29. 29. Mobile operator app ecosystemDeveloper Community Programs Operator run app store Promotes local apps, Allows in-app charging Slide 29
  30. 30. Slide 30
  31. 31. Slide 31
  32. 32. SMART in the app ecosystem• APIs and tools for apps developers• Developer program (SMART DevNet)• Operator billing (apps payments through load)• SMART App Store• Cooperation with international telcos through WAC and GSMA• Assisting technopreneurs through the IdeaSpace Foundation Slide 32
  33. 33. IdeaSpace Slide 33
  34. 34. Slide 34
  35. 35. Smart Developer Network• Twitter: @smartdevnet• E-mail: appspartner@smart.com.ph Slide 35
  36. 36. End / Q&Aslideshare.net/jimayson Slide 36

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