SlideShare a Scribd company logo
1 of 1
Download to read offline
say consistent messaging
during the sales process is
a significant challenge9
of sales executives
feel they lose business because
they don’t have a compelling
value proposition10
There is a direct correlation
between the quality of the
messages that sales uses in
their process and the ability
of reps to close business8
OF SALES LEADERS
of the biggest sales effectiveness
problems is that the majority of
salespeople are left to develop
their own messaging11
Just 41% of employees know what their
company stands for and what makes their
company different from their competitors6
Ensure employees bring your story to
life in the customer experience.
of your marketing and
sales communications
are relevant to your
customers3
Only 27% of CMOs
are confident
their teams are
on message4
believe they are doing a good job of managing
marketing and sales messages1
Less than of
Strong
brandsare branded from the
inside-out, top-down
and bottom-up5
The trait of companies that succeed in delivering
a superior customer experience is delivering a
clear, consistent corporate message2
indicate content had a significant
impact on a buying decision13who have a documented
content strategy
consider their content
to be highly effective12
Deliver content that is strategically aligned
with positioning and messaging.
1
CMO Council 2
McKinsey 3
Customer Communications Index 4
CMO Council 5
brandchannel, direct quote 6
Gallop Poll 7
Harvard Business
Review 8
CSO Insights 9
SAVO Group 10
Miller Heiman 11
ES Research Group 12
Content Marketing Institute 13
Demand Gen Report
14
Content Marketing Institute 15
MIT 16
Wishpond 17
Wishpond
5 ways to transform the
customer experience.
Establish a clear,
compelling and consistent
messaging platform.
Align your narrative and visual
brand in memorable ways.
Conceptual information can be
processed by the brain in only
and significantly reduces the
time to convey information15
Maximize audience engagement and convert more business
by infusing a clear, compelling and consistent corporate
message throughout the customer experience.
FASTER THAN TEXT17
Visual communication is processed
of information
transmitted to the
brain is visual16
Just 44% of marketers have a
documented content strategy14
Infuse strategic messaging into
sales tools and conversations.
Companies that deliver a consistent
message throughout the customer
journey can
7
of

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5 ways to transform your customer experience

  • 1. say consistent messaging during the sales process is a significant challenge9 of sales executives feel they lose business because they don’t have a compelling value proposition10 There is a direct correlation between the quality of the messages that sales uses in their process and the ability of reps to close business8 OF SALES LEADERS of the biggest sales effectiveness problems is that the majority of salespeople are left to develop their own messaging11 Just 41% of employees know what their company stands for and what makes their company different from their competitors6 Ensure employees bring your story to life in the customer experience. of your marketing and sales communications are relevant to your customers3 Only 27% of CMOs are confident their teams are on message4 believe they are doing a good job of managing marketing and sales messages1 Less than of Strong brandsare branded from the inside-out, top-down and bottom-up5 The trait of companies that succeed in delivering a superior customer experience is delivering a clear, consistent corporate message2 indicate content had a significant impact on a buying decision13who have a documented content strategy consider their content to be highly effective12 Deliver content that is strategically aligned with positioning and messaging. 1 CMO Council 2 McKinsey 3 Customer Communications Index 4 CMO Council 5 brandchannel, direct quote 6 Gallop Poll 7 Harvard Business Review 8 CSO Insights 9 SAVO Group 10 Miller Heiman 11 ES Research Group 12 Content Marketing Institute 13 Demand Gen Report 14 Content Marketing Institute 15 MIT 16 Wishpond 17 Wishpond 5 ways to transform the customer experience. Establish a clear, compelling and consistent messaging platform. Align your narrative and visual brand in memorable ways. Conceptual information can be processed by the brain in only and significantly reduces the time to convey information15 Maximize audience engagement and convert more business by infusing a clear, compelling and consistent corporate message throughout the customer experience. FASTER THAN TEXT17 Visual communication is processed of information transmitted to the brain is visual16 Just 44% of marketers have a documented content strategy14 Infuse strategic messaging into sales tools and conversations. Companies that deliver a consistent message throughout the customer journey can 7 of