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Media literacy

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Media literacy

  1. 1. MEDIA <br />LITERACY<br />
  2. 2. WHAT is Media?<br /> “In communications, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose.”<br />American Psychological Association (APA): media. (n.d.). Online Etymology Dictionary. Retrieved February 24, 2008, from Dictionary.com<br />website: http://dictionary.reference.com/browse/media<br />
  3. 3. WHAT is Multi-Media?<br />Multimedia is media and content that uses a combination of different content forms.<br />Text<br />Audio<br />Still images<br />Animation<br />Video<br />Mobile Devices<br />Podcasts<br />Vodcasts<br />Interactive Graphics<br />Concept Maps<br />Software Programs<br />World Wide Web<br />
  4. 4. WHAT is Media Literacy?<br />The ability to access, analyze, evaluate and communicate a variety of media messages<br />Aufderheide & Firestone, 1993; Hobbs, 2008 <br />
  5. 5. WHAT is Media Literacy?<br />“Media literacy is the ability to access, analyze, and <br />evaluate the many complex messages presented<br />through the mass media. It focuses on helping<br />young people, in particular, to not only become<br />more careful and critical consumers of media<br />messages so they can make more informed choices<br />about their health, purchases, and values, but to<br />also become creative producers of media to more<br />effectively communicate their thinking, ideas, and<br />priorities.” <br />http://www.education.uconn.edu/conferences/medialit/whatis.cfm<br />
  6. 6. WHAT is Media Literacy?<br />Media literacy is an expanded information and <br />communication skill that is responsive to the <br />changing nature of information in our society. It <br />addresses the skills students need to be taught in <br />school, the competencies citizens must have as we <br />consume information in our homes and living<br />rooms, and the abilities workers must have as we <br />move toward the 21st century and the challenges of <br />a global economy.<br />A Resource Guide for Teaching K-12, Ed. 5 (pages 78-80) by Richard D. Kellough<br />
  7. 7. WHAT is Media Literacy?<br />In North America, while a phrase or word may change here or there, most media literacy organizations and leaders accept this definition of media <br />literacy: <br />Like traditional literacy it includes the ability to both read (comprehend) and write (create, design, produce). Further, it moves from merely recognizing and comprehending information to the higher order critical thinking skills implicit in questioning, analyzing and evaluating that information.<br />The Ability To…<br />Access<br />Analyze<br />Evaluate and<br />Communicate information in a variety of formats, including print and non-print. <br />
  8. 8. WHAT is Media Literacy?<br />In North America, while a phrase or word may change here or there, most media literacy organizations and leaders accept this definition of media <br />literacy: <br />Like traditional literacy it includes the ability to both read (comprehend) and write (create, design, produce). Further, it moves from merely recognizing and comprehending information to the higher order critical thinking skills implicit in questioning, analyzing and evaluating that information.<br />The Ability To…<br />Access<br />Analyze<br />Evaluate and<br />Communicate information in a variety of formats, including print and non-print. <br />
  9. 9. WHAT is Media Literacy?<br />In North America, while a phrase or word may change here or there, most media literacy organizations and leaders accept this definition of media <br />literacy: <br />Like traditional literacy it includes the ability to both read (comprehend) and write (create, design, produce). Further, it moves from merely recognizing and comprehending information to the higher order critical thinking skills implicit in questioning, analyzing and evaluating that information.<br />The Ability To…<br />Access<br />Analyze<br />Evaluate and<br />Communicate information in a variety of formats, including print and non-print. <br />
  10. 10. WHAT is Media Literacy?<br />In North America, while a phrase or word may change here or there, most media literacy organizations and leaders accept this definition of media <br />literacy: <br />Like traditional literacy it includes the ability to both read (comprehend) and write (create, design, produce). Further, it moves from merely recognizing and comprehending information to the higher order critical thinking skills implicit in questioning, analyzing and evaluating that information.<br />The Ability To…<br />Access<br />Analyze<br />Evaluate and<br />Communicate information in a variety of formats, including print and non-print. <br />
  11. 11. WHY do we need Media Literacy?<br />Media messages play a role in constructing and influencing reality.<br />Berger & Luckmann, 1966; <br />Gans, 1979; <br />Schudson, 1989, 2003; <br />Tuchman, 1978 <br />Media producers are subject to a variety of influences and pressures that often serve a limited set of interests and perspectives.<br />McChesney, 2004; 2008<br />Shoemaker & Reese, 1996<br />
  12. 12. Media Literacy in K - 12<br />Media literacy education has entered the K-12 world through many portals<br />Some schools emphasize primarily the study of media issues or the <br />critical analysis of media messages, whereas other schools primarily <br />provide students with opportunities for media production.<br />English language arts <br />Social studies <br />Fine arts <br />Library-skills <br />Educational Technology<br />Vocational Education<br />Health Education<br />
  13. 13. WHY use Media <br />in EDUCATION?<br />Integrate technology to match students’ learning needs.<br />Know how to teach students to use computers for discovery and writing.<br />Know how to use and teach students to use computer- mediated communication resources such as the internet.<br />Develop technology skills and integrate computers appropriately into classroom learning.<br />Know how to support the learning needs of students with disabilities.<br />Evaluate the effectiveness of instructional game and computer simulations.<br />
  14. 14. Media Literacy Basics<br />From Center for Media Literacy www.medialit.org<br />
  15. 15. Bibliography<br />Friesen, N. & Hug, T.  (2009). The Mediatic Turn: Exploring Consequences for Media Pedagogy. <br />Lundby(Ed.). Mediatization: Concept, Changes, Consequences. New York: Peter Lang. Pp. 64-81:<br />http://learningspaces.org/n/papers/Media_Pedagogy_&_Mediatic_Turn.pdf  <br />Postman, N (1994). The Disappearance of Childhood. New York: Random House.<br />Eisenstein, E. (1982). The Printing Press as an Agent of Change. Cambridge, UK: Cambridge UP.<br />A Resource Guide for Teaching K-12, Edition 5 by Kellough<br />Educational Psychology by Santrock - Teacher skills pp 11-12, pp 399-407<br />

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