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Minding the gap_ala2010

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Minding the Gap presentation at ALA 2010 on intergenerational attitudes toward library reference service

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Minding the gap_ala2010

  1. 1. MINDING THE GAP Generational Differences in Attitudes toward Reference Service in Academic Libraries Eric Jennings Hans Kishel Jill Markgraf
  2. 2. MINDING THE GAP <ul><li>Who we are: </li></ul><ul><li>Reference & Instruction Librarians </li></ul><ul><ul><li>1 Boomer </li></ul></ul><ul><ul><li>1 Gen Y </li></ul></ul><ul><ul><li>1 Gen X </li></ul></ul>the forgotten middle child
  3. 3. MINDING THE GAP <ul><li>In this session: </li></ul><ul><li>The changing library workforce </li></ul><ul><li>What we did </li></ul><ul><li>Assumptions and survey results </li></ul><ul><li>Areas for further exploration </li></ul>
  4. 4. MINDING THE GAP The changing library workforce
  5. 5. MINDING THE GAP Planning  for  2015:  The  Recent  History  and  Future  Supply  of  Librarians (2009 June). ALA Office for Research & Statistics , http://www.ala.org/ala/research/librarystaffstats/recruitment/Librarians_supply_demog_analys.pdf Age distribution of librarians
  6. 6. MINDING THE GAP <ul><li>Number of retirements: </li></ul><ul><li>1995-2005: 14,800 </li></ul><ul><li>2005-2015 (projected) : 28,200 </li></ul><ul><li>Increase of 52% </li></ul>Planning  for  2015:  The  Recent  History  and  Future  Supply  of  Librarians (2009 June). ALA Office for Research & Statistics , http://www.ala.org/ala/research/librarystaffstats/recruitment/Librarians_supply_demog_analys.pdf
  7. 7. MINDING THE GAP Who are you?
  8. 8. MINDING THE GAP Generations defined Gen Z Gen Y (millennial) Gen X Boomer Silent Born… after 1988 1979-88 1965-78 1944-64 Before 1944 Age ≤ 21 22-31 32-45 46-66 66+
  9. 9. MINDING THE GAP <ul><li>Random sample of 200 U.S. college/university libraries from Carnegie classifications </li></ul><ul><li>Email sent to every library staff member we could identify at those institutions. </li></ul><ul><li>30 question online survey </li></ul><ul><li>Sent out 7000 emails, almost 1000 responded, for a response rate of 14% </li></ul>What we did:
  10. 10. MINDING THE GAP Our sample: Gen Z Gen Y (millennial) Gen X Boomer Silent Born… after 1988 1979-88 1965-78 1944-64 Before 1944 Responding 10 137 289 541 20
  11. 11. MINDING THE GAP
  12. 12. MINDING THE GAP
  13. 13. MINDING THE GAP Survey respondents by gender
  14. 14. MINDING THE GAP
  15. 15. MINDING THE GAP Assumptions about generations in the workforce
  16. 16. “ ” MINDING THE GAP Younger librarians are more willing to change and adapt; older, more established professionals often want to maintain the status quo. Quoted in Gordon, Rachel Singer. The Nextgen Librarian’s Survival Guide, 2006, p. 71
  17. 17. MINDING THE GAP The reference desk is obsolete and should be dismantled altogether
  18. 18. MINDING THE GAP Reference desk should be dismantled
  19. 19. MINDING THE GAP The reference desk is an essential service point that works well and should remain largely unchanged.
  20. 20. MINDING THE GAP Reference desk should remain unchanged
  21. 21. MINDING THE GAP The reference desk should be merged with other service points in the library, such as the Circulation Desk and offer tiered levels of service.
  22. 22. MINDING THE GAP Reference desk should be merged with other service points
  23. 23. MINDING THE GAP The print reference collection is becoming obsolete and should be dismantled altogether.
  24. 24. MINDING THE GAP Print reference collection should be dismantled
  25. 25. MINDING THE GAP Academic libraries should begin circulating most or all print reference resources.
  26. 26. MINDING THE GAP Print reference collection should be circulated
  27. 27. MINDING THE GAP Assumptions about generations in the workforce
  28. 28. “ ” MINDING THE GAP I don't think age has anything to do with adopting (and adapting to) new technologies, particularly when it's information professionals we're talking about. Marydee Ojala, “Talk About My Generation,” Online. July/August 2005, p. 5
  29. 29. MINDING THE GAP The reference collection should be transformed into an online only collection.
  30. 30. MINDING THE GAP Reference collection should be online only
  31. 31. MINDING THE GAP Wikipedia is an appropriate resource to use in the provision of reference service.
  32. 32. MINDING THE GAP Wikipedia is an appropriate resource
  33. 33. MINDING THE GAP Virtual reference services (chat, IM, Skype, etc.) are effective.
  34. 34. MINDING THE GAP Virtual reference services are effective
  35. 35. MINDING THE GAP Assumptions about generations in the workforce
  36. 36. MINDING THE GAP Our assumption: Younger librarians are less entrenched in traditional librarian roles.
  37. 37. MINDING THE GAP Reference librarians should have some responsibilities in the following areas…
  38. 38. MINDING THE GAP Reference librarians should have responsibilities in…
  39. 39. MINDING THE GAP Assumptions about generations in the workforce
  40. 40. “ ” MINDING THE GAP Nearly two-thirds of executives at large companies were most concerned about losing Gen Y employees, while less than half of them had similar concerns about losing Gen Xers… Irvine, Martha. “ Recession intensifies GenX discontent at work,” USAToday, http://www.usatoday.com/money/economy/employment/2009-11-16-generation-x-jobs_N.htm
  41. 41. “ ” MINDING THE GAP Only about 37% of Gen Xers said they planned to stay in their current jobs after the recession ends, compared with 44% of Gen Yers, 50% of baby boomers and 52% of senior citizen workers Irvine, Martha. “ Recession intensifies GenX discontent at work,” USAToday, http://www.usatoday.com/money/economy/employment/2009-11-16-generation-x-jobs_N.htm
  42. 42. MINDING THE GAP Career plans, 3-5 years
  43. 43. MINDING THE GAP Assumptions about generations in the workforce
  44. 44. “ ” MINDING THE GAP Librarians who have been in their jobs for a while do not seem as open to new ideas and new people. Quoted in Gordon, Rachel Singer. The Nextgen Librarian’s Survival Guide, 2006, p 108
  45. 45. “ ” MINDING THE GAP I see younger folks with their ideas set in stone; they are very inflexible, and this is not a good thing. Quoted in Gordon, Rachel Singer. The Nextgen Librarian’s Survival Guide, 2006, p 109.
  46. 46. MINDING THE GAP Strength of Convictions
  47. 47. MINDING THE GAP Assumptions about generations in the workforce
  48. 48. “ ” MINDING THE GAP “ NextGen librarians tend to be more narrowly focused. They seem to be much more interested in machines than in public service Quoted in Gordon, Rachel Singer. The Nextgen Librarian’s Survival Guide , 2006, p 109
  49. 49. MINDING THE GAP What % of their time should individual reference librarians be staffing the reference desk ?
  50. 50. MINDING THE GAP % of time individual reference librarians should staff the reference desk
  51. 51. MINDING THE GAP What % of the reference desk’s open hours should be staffed by a librarian?
  52. 52. MINDING THE GAP % of the ref. desk’s hours that should be staffed by a librarian
  53. 53. MINDING THE GAP Characteristics of Academic Reference Librarians Ranked by Importance
  54. 54. MINDING THE GAP Characteristics of Academic Reference Librarians Ranked by Importance 1. Interpersonal comm. skills 2. Adaptability/flexibility 3. Knowledge of online sources 4. Teaching skills 5. Knowledge of print ref. 6. Curiosity 7. Technology skills 8. Knowledge of disciplines 9. Creativity 10. Empathy 11. New and emerging tech. 12. Outgoing personality 13. Written communication skills
  55. 55. MINDING THE GAP
  56. 56. MINDING THE GAP <ul><li>Conclusions </li></ul><ul><li>Generational differences in attitudes not nearly as dramatic as assumed. </li></ul><ul><li>Gen Y very supportive of traditional library services and roles. </li></ul><ul><li>Resistance to change (in reference service) cannot be attributed to age. </li></ul><ul><li>Interpersonal and “soft” skills are valued over technical ones. </li></ul>
  57. 57. MINDING THE GAP <ul><li>Do attitudinal differences lie elsewhere? (i.e. gender, position…) </li></ul><ul><li>Does culture of librarianship override generational differences? </li></ul><ul><li>Explore why people feel the way they do. </li></ul><ul><li>Longitudinal studies </li></ul>Further study:
  58. 58. “ MINDING THE GAP ” For all that’s been written, discussed, debated and dissected concerning the issues today’s organizations face regarding the great “generational divide,” … multigenerational workforces are more united than not. Manhertz, Huntley, Jr., “The Generational Divide: Crucial Consideration or Trivial Hype?” Achieveglobal report, http://www.achieveglobal.ca/LinkClick.aspx?fileticket=%2BrjyvkB%2Bvgo%3D&tabid=78&mid=725 [2009]
  59. 59. Thank you for attending Eric Jennings Hans Kishel Jill Markgraf

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