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Get Your Website Done: Writers Edition

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If you’ve been meaning to revamp your website for a while—but haven’t gotten very far—you aren’t alone. Ready to finally check it off the list? Actionable steps are the way forward. In this talk, we'll go over how to approach a website like you would a client project and the 12 steps necessary to get it done.

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Get Your Website Done: Writers Edition

  1. 1. ACTIONABLE STEPS FOR WRITERS 12 Websited G E T Y O U R DONE
  2. 2. 22 Jill Anderson I design and develop websites for creative professionals.
  3. 3. 33 Who you are What you do Why it matters
  4. 4. 44 1 PICK YOUR NICHE
  5. 5. 55 Choosing a niche is hard— but totally worth it. Stop worrying about excluding somebody. You will include a lot more people because you’ll know who they are and where to find them.
  6. 6. 66 Vertical & Horizontal Niches In a vertical niche, you focus on a particular type of client. In a horizontal niche, you focus on providing a particular kind of service.
  7. 7. 77 Need help picking a niche? The Niche Notebook by Tomas Fransson lists 300+ niches actually picked by real life creative professionals.
  8. 8. 88 2 DEFINE YOUR SERVICES
  9. 9. 99 Do work you love and sell it to ideal clients who need it. What do you enjoy doing? What are you best at? What do your clients need most?
  10. 10. 1010 3 DETERMINE YOUR COMPETITORS
  11. 11. 1111 Competitors can be... People potential clients are considering along with you. People who come up in the same Google searches as you. People in your personal network who provide similar services to you.
  12. 12. 1212 4 LIST YOUR PAGES
  13. 13. 1313 The 5 pages you need: Home About Services Work Contact
  14. 14. 1414 5 DON’T GET HUNG UP
  15. 15. 1515 It’s perfectly fine to save a blog and newsletter for Phase 2 of your website. You’re either ready to commit now, or you aren’t.
  16. 16. 1616 If you’re ready to commit to a blog and newsletter... Write 2 or 3 posts so your blog will have some content when you launch your site. Prepare an image and categories/tags for each post. Commit to 1 new blog post, with at least 300 words, once a month. Aim to send out a newsletter once a month.
  17. 17. 1717 6 CHOOSE YOUR CALL TO ACTION
  18. 18. 1818 What do you want people to do? Call you? Fill out a form? Sign up for your newsletter? Buy something?
  19. 19. 1919 Primary vs. Secondary Calls to Action People aren’t always ready for your services right now. Provide a way to stay on their radar.
  20. 20. 2020 7 WRITE ALL OF THE CONTENT
  21. 21. 2121 Content First! Open up a new Google Doc, Word document, or your favorite word processor. Add the title of each page at the top of a new page, and add your content. Don’t worry about design yet.
  22. 22. 2222 Home Explain who you are, what you do, and why it matters. About Tell your personal story in a way ideal clients can relate to.
  23. 23. 2323 Services Describe your services in a way that shows what really gets delivered. Work Show challenges and solutions. Contact Tell them how to contact you.
  24. 24. 2424 8 GET PHOTOS TAKEN
  25. 25. 2525 Get over yourself. Photograph where you work. Don’t use stock photos. Pay attention to quality. Hire a photographer.
  26. 26. 2626 9 PREPARE YOUR PORTFOLIO
  27. 27. 2727 Select projects for your portfolio. Categorize projects. Write a description for each project, or better yet, consider the case study approach by stating the client’s challenge and your solution.
  28. 28. 2828 10 TAKE INSPIRATION & DESIGN
  29. 29. 2929 What other brands inspire you? Revisit your competitors. Hire a web designer.
  30. 30. 3030 11 CODE
  31. 31. 3131 Content Management Systems WordPress Squarespace
  32. 32. 3232 12 LAUNCH YOUR SITE
  33. 33. 3333 Test your website across all modern browsers. Make sure you have a 404 page. 301 redirect any old website URLs to the new URLs. Review best practices for SEO. Keep it updated.
  34. 34. 3434 A few writer websites for inspiration: http://karinbeuerlein.com http://rblaircopy.com http://connectwithcopy.com http://brynmooth.com
  35. 35. 3535 Want to chat more? Get the slides slideshare.net/jilllynnanderson1/get-your-website-done-writers Get the ebook JillLynnDesign.com/freegift Schedule a free 30-minute chat JillLynnDesign.com/say-hello Tweet @JillLynnDesign

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