™
introductionThe worldwide solution offering a fresh approach to rewards, fully customizable and easy to pluginto existing ...
how does it work?Products/Services bought     Redeem your code for = Points or Voucher codes   great content onlinereceived
market drivers                 $48B                         $16B                         $622              $205          ...
some of our clients
* final list to be confirmedsome of our leading  content suppliers
how it works
™                    first-time user-experience                          Browse the               Download the    Register...
Loyalty ProgramsCorporate Rewards & Incentives
the 3 customization options                               The Silver program:           The Gold program:  The Bronze prog...
the bronze program•   Purchase *ClubCoins and offer voucher codes    branded under thefirstclub.com•   Codes are redeemabl...
the silver program•   Purchase ClubCoins and offer voucher codes    branded under “thefirstclub.com by [your    company]”•...
the gold programHave your own branded, customized digitaldownload service• Skin change to reflect your branding and messag...
examples of customized designs
examples of customized designs
Promotions
a turn-key solution for promotions    the first club™ offers a simple, cost-effective way to increase the redemption on di...
a turn-key solution for promotions•   Data collection    While traditional in-box promotions allow limited tracking of cus...
a turn-key solution for promotions•   Speed-to-market    a custom program can be branded, fully implemented and operationa...
™                    why use TFC download services?For your company:                                For your end-users:•  ...
contact                    THANK YOU  Jill Goldworn                     Denis Huré      President                         ...
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Tfc presentation - overview short

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the first club is a worldwide digital content delivery platform with millions of choices of music, games, mobile, eBooks, audio books and software instantly delivered worldwide

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Tfc presentation - overview short

  1. 1. ™
  2. 2. introductionThe worldwide solution offering a fresh approach to rewards, fully customizable and easy to pluginto existing brand programs, delivering instantly downloadable premium content: • Music • PC games • Mobile content • Software • eBooks • Audio books • Movies (soon available) • E-vouchers (soon available) All in one place! Dedicated to: • Loyalty programs • Corporate rewards & incentives • Sales promotions
  3. 3. how does it work?Products/Services bought Redeem your code for = Points or Voucher codes great content onlinereceived
  4. 4. market drivers $48B $16B $622 $205  Amount  Value of  Amount the  Dollar amount accumulated by unredeemed average that goes Americans rewards points household earns unredeemed yearly in annually in loyalty per per household rewards yearSource Colloquy *2011 Forecast if US Consumer Loyalty Program Points Value . * May 2011
  5. 5. some of our clients
  6. 6. * final list to be confirmedsome of our leading content suppliers
  7. 7. how it works
  8. 8. ™ first-time user-experience Browse the Download the Register online Catalogue / Search1 contact you have & Enter your 2 a content of your 3 Voucher code selected and ENJOY! choice
  9. 9. Loyalty ProgramsCorporate Rewards & Incentives
  10. 10. the 3 customization options The Silver program: The Gold program: The Bronze program the first club site as a Offers a bespoke digital Offers TheFirstClub.com co-branded download portal download portal customvoucher codes redeemable on See more: branded with your Brand’s the site www.thefirstclub.net logo and messaging
  11. 11. the bronze program• Purchase *ClubCoins and offer voucher codes branded under thefirstclub.com• Codes are redeemable at: www.thefirstclub.com• Access to standard catalog• Customized registration landing page• Advertize entire TFC service including all media, music, mobile, software and games• No ownership of the End-User database• Purchasing program: - Pay-per-voucher - Uses *ClubCoins, the first club™ Currency
  12. 12. the silver program• Purchase ClubCoins and offer voucher codes branded under “thefirstclub.com by [your company]”• Codes redeemable at: companyname.thefirstclub.com• Access to standard or selected catalog• Skin change allows for different branding options• Languages can be added• Shared ownership of the end-user database with the first club• Purchasing options: - pay-per-voucher - redeem ClubCoins online
  13. 13. the gold programHave your own branded, customized digitaldownload service• Skin change to reflect your branding and messaging (No mention of the first club™)• Customized currency • Content is shown using your “points” instead of ClubCoins • Freedom to adapt pricing policy to your requirements• URL of your choice• Customized banner design• Customized registration page• Customized catalog• Languages can be added to the 12 currently available• Full ownership of the end-user database• Purchasing options: - pay-per-voucher, - pay-per-download and - redemption online options
  14. 14. examples of customized designs
  15. 15. examples of customized designs
  16. 16. Promotions
  17. 17. a turn-key solution for promotions the first club™ offers a simple, cost-effective way to increase the redemption on digital sales promotions and marketing campaigns. It is as simple as printing a code on your packaging, inserting a voucher with the product or emailing a code after product registration.• Fully customizable You can choose an individual message to be delivered to your customers on a fully-branded, easily customizable web portal.• No stock or physical fulfillment required Businesses simply print a redemption code in their product packs or marketing materials, or send to the customer via email as an incentive reward. Everything else is handled online by• the first club™.• Increased return on investment (ROI) the first club’s low-cost solution can be easily re-purposed to allow several follow-up promotions, ensuring maximum ROI for a company’s marketing spend. Since it can also be used in various markets it is perfect for multi-territories campaigns.
  18. 18. a turn-key solution for promotions• Data collection While traditional in-box promotions allow limited tracking of customer data, the first club’s SaaS solution gives you the ability to track every customer’s experience, in order to build a valuable database of behavioral information - an important asset for future marketing purposes.• Instant delivery the first club™ solutions offer instant downloads of millions of choices of digital content with only a simple code needed, or with customized solutions, in our Client’s own points or miles currency.• Fixed fee insurance the first club™ solution has been approved by Lloyds so we can insure redemption to guarantee the cost of promotion
  19. 19. a turn-key solution for promotions• Speed-to-market a custom program can be branded, fully implemented and operational within 45 days and thefirstclub.com vouchers can be purchased and used in your promotion the same day whereas traditional promotions can take over a year to build out.• Customization per retailer the first club™ full customization enables you to offer different sales promotions for several brands or retailers easily.• Digital Rewards Promotion our team can provide fully customized Facebook & Twitter pages to promote your digital rewards program to your clients. Available for gold level members only.
  20. 20. ™ why use TFC download services?For your company: For your end-users:• All digital • Instant rewards • No inventory or shipping costs • No need to collect a huge amount of points• Minimized set up cost to be able to access rewards• Easy to implement • Easy to use • Plugs into any existing system • Easy to navigate interface, user account • Swift deployment management, download history, etc.• Minimized time to market • Wide choice of content to fit any• Fully customizable consumer’s interest and taste • Design, catalog of content • Over 34 million choices of content currently• Multilingual and custom territory catalogs available with more added monthly • 12 languages to date • Top chart content• On-going communication with customer • Specific catalogs per country to fit local specificities• Capturing customer information/Detailed • Repeat Reward Opportunities reporting • Instantly redeem content or users can “bank” points for better content to be redeemed later
  21. 21. contact THANK YOU Jill Goldworn Denis Huré President C.E.O.jill@thefirstclub.com denis@thefirstclub.com T. + 1805 688 0344 T. +44 203 551 97 22M. + 1 805 350 4344 M. +44 7802 31 84 78 For more information please visit: Our B2B site @ www.thefirstclub.net Our consumer site @ www.thefirstclub.com www.tlagency.com

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