Chapter 3 Sound Recording And Popular Music

1,506 views

Published on

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,506
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Chapter 3 Sound Recording And Popular Music

  1. 1. Chapter 3 - Sound Recording and Popular Music<br />While these slides were created using material from the above textbook, they are not official presentations from the publisher, Bedford/St. Martin’s. In addition, many slides may contain professor’s supplemental notes on various media topics.<br />
  2. 2. In This Chapter…<br />Changing of Sound Recordings <br />Business of Sound Recordings<br />Marketing of Music and the Internet<br />Piracy<br />
  3. 3. Changing Sound Recordings<br />
  4. 4. Business of Sound Recording<br />Four Major Labels Control Most of the World’s Popular Music:<br />Oligopoly: a few firms control most of an industry’s production and distribution resources <br />Final Quarter 2006<br />Source: Nielsen SoundScan. Billboard.com, 1/13/07<br />p. 103<br />
  5. 5. Where the Money Goes on a $16.98 CD<br />P. 107<br />
  6. 6. Who Works In Music?<br />A&R Agents (talent scouts)<br />Producers<br />Artists<br />Musicians<br />Promoters<br />Managers<br />
  7. 7. Marketing of Music and the Internet <br />MySpace<br />http://www.myspace.com/onerepublic<br />If you had a band, <br />how would you use the <br />Internet to market the group?<br />
  8. 8. 10 billionth song sold by Apple's iTunes<br />The Washington Post<br />The Associated Press <br />Friday, February 26, 2010; 7:18 AM <br />NEW YORK -- Apple's iTunes has sold its 10 <br />billionth tune. <br />Apple said Thursday that its online music <br />store crossed the threshold Wednesday when <br />71-year-old Louie Sulcer of Woodstock, Ga., <br />bought "Guess Things Happen That Way" by <br />Johnny Cash. <br />iTunes had promoted the 10 billion mark and <br />celebrated the milestone by giving Sulcer a <br />$10,000 iTunes gift card. <br />Introduced in 2003, iTunes became the top <br />overall music retailer in the U.S. in 2008. <br />Top 20 most downloaded songs of all time so far…<br />
  9. 9. Piracy – the illegal uploading, downloading, or streaming of copyrighted material.<br />MP3 – enables music to be compressed into smaller, more manageable files.<br />“Our best guess is that for every legal song download there are 75 illegal downloads.”<br />Gene Munster, music industry analyst, 2006<br />
  10. 10. Larry Lessig on Laws that Choke Creativity<br />http://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity.html<br />Watch this on the COM 130 page on www.jillfalk.com; there is a question on the next Evaluation about it.<br />

×