Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Chapter 2 The Internet And New Technologies


Published on

This presentation is from COM 130, Survey of Professional Media at Lindenwood University.

Published in: Education, Technology, Business
  • Hi there! Get Your Professional Job-Winning Resume Here - Check our website!
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Chapter 2 The Internet And New Technologies

  1. 1. Chapter 2 - The Internet and New Technologies<br />While these slides were created using material from the above textbook, they are not official presentations from the publisher, Bedford/St. Martin’s. In addition, many slides may contain professor’s supplemental notes on various media topics.<br />
  2. 2. Where Did the Internet Come From?<br />Web 3.0<br />
  3. 3. Make Connections<br /><ul><li>ARPAnetAdvance Research Projects Agency
  4. 4. Late 1960s—enabled military and academic researchers to communicate on a distributed network system</li></ul>Evolve Technology<br /><ul><li>Microprocessors, fiber-optic cable</li></ul>Create Language <br /><ul><li>HTML makes up the World Wide Web
  5. 5. This means computers can talk to each other </li></ul>Create Translators (Browsers)<br /><ul><li>Browsers navigate the Web by understanding HTML and creating user-friendly interfaces. Examples:
  6. 6. Original Browers: Mosiac, Netscape
  7. 7. Current: Firefox, Internet Explorer, Safari</li></ul>Evolve Distribution<br /><ul><li>ISPs – Internet Service Providers
  8. 8. broadband, telephone wires, cable, satellites</li></ul>Tim Berners-Lee, Inventor of the World Wide Web<br />TedTalks Video<br />Where Did the Internet Come From?<br />Timeline<br />P. 46<br />Web 1.0 = Read Only<br />
  9. 9. Web 2.0 = The Read/Write Web<br />A fully interactive and collaborative medium with social networking, interactive games, and user-created content like wikis, blogs and podcasts.<br />
  10. 10.
  11. 11. Web 2.0: The Machine Is Us/ing Us by Dr. Michael Wesch<br /><br />
  12. 12. Participatory Media = allowing people to become producers rather than just consumers of media content<br />Can You Give An Example of <br />Participatory Media? <br />Because the Internet is decentralized and unhierarchical, there are no gatekeepers to prevent individuals from creating and displaying their own messages. However, search engines like Google – certainly act as gatekeepers, impacting what appears in top search results.<br />
  13. 13. Yeah!!! Now, bloggers, videomakers, and independent musical artists like me and others can continue to circulate original, free content—content that without media convergence would not likely have an audience. Take that, Gatekeepers!<br />Media Convergence and the Internet<br />
  14. 14. What Will YOU Create?<br />You have no excuse for not CREATING<br />A number of free tools are<br />available on the Internet for <br />media creators – many are <br />“open-source” - Noncommercial software shared freely and developed collectively on the Internet<br />Click here for a list of <br />“Free Journalism Tools ” <br />from<br />
  15. 15. Web 3.0<br />Also Known As—The Semantic Web<br />Creating a more meaningful—or more organized—Web<br />Creating a database of info that software agents will sift through and process automatically for us<br />Web 3.0 will add CONTEXT to searches. Right now, searches work via “keywords”.<br />But, I was searching for THIS apple!<br /><ul><li>It will place the basic information of the Web into meaningful categories—family, friends, calendars, mutual interests, location—and make the significant connections FOR US.
  16. 16. In Web 3.0, a computer will generate these logical connections, not a human</li></li></ul><li>Clay Shirky from Ted Talks: <br />How Cellphones, Twitter <br />and Facebook Can Make History<br /><br />
  17. 17. Who Owns the Internet?Well…No One, But…<br />Higher Search Traffic<br />More Advertisers<br />Image via: Search Engine Land<br />Search Engines and Their Commercial Bias p.59<br />
  18. 18. Free Expression: <br />Should we CENSOR the <br />Internet? What content<br />crosses the line?<br />Three BIGControversies: <br />The digital divide…the HAVES<br />and HAVE NOTS. Is ACCESS <br />a human rights issue?<br />
  19. 19. Photo Credits: Click On Photos To See More Work From These Talented Photographers…<br />