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Blogging for Your Personal Brand

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Blogging For Your Personal Brand was presented as part of a course called Creating and Managing Your Online Personal Brand at Lindenwood University in St. Charles, MO.

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Blogging for Your Personal Brand

  1. 1. Blogging For Your Personal Brand<br />By Jill Falk<br />Assistant Professor of Communication<br />Lindenwood University<br />jfalk@lindenwood.edu<br />
  2. 2. Why Blog?<br />Creating and managing a successful blog can earn your brand:<br />Visibility<br />Credibility<br />Authenticity<br />
  3. 3. Why Blog?<br />Creating and managing a successful blog can create community.<br />
  4. 4. Why Blog?<br />Creating and managing a successful blog can create currency AND legacy.<br />
  5. 5. Why Blog?<br />Creating and managing a successful blog can create income.<br />
  6. 6. Why Blog?<br />Creating and managing a successful blog can demonstrate your:<br />Guts<br />Commitment<br />Passion<br />Creativity<br />Talent<br />Knowledge <br />
  7. 7. To Start:<br />An idea<br />A niche<br />A platform<br />A willingness to learn<br />
  8. 8. To Thrive:<br />Stay current<br />Be real<br />Engage your community<br />Know your niche<br />Interact with other bloggers in your niche<br />Promote and ENGAGE on social media<br />Don’t worry about the “trolls”/haters<br />Do respond to intelligent criticism<br />
  9. 9. To Thrive:<br />A Few Websites to know:<br />Technorati.com<br />Problogger.net<br />Copyblogger.com<br />Google Analytics<br />
  10. 10. Photo Credits Via Flickr.com – Click for Attribution<br />

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