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Marketing to individuals


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Presented at SSP2013

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Marketing to individuals

  1. 1. MARKETING TO INDIVIDUALS: INSIGHTS FROM THE LIBRARY Jill Emery Collection Development Librarian Portland State University
  2. 2. LIBRARY SYSTEMS IN USE  Next Gen Library Catalogs  Discovery Tools  Demand Driven Acquisitions  Back End Tools Computer Catalog : Consolidated/Convair Aircraft Factory San Diego Equipment
  3. 3. IMPACT OF THE LIBRARY  Resource Provision  Repository Access  Discovery via Library Portals  Especially important for secondary scholarly literature Ithaka S+R Faculty Survey 2012, 8 April 2013
  4. 4. QUESTIONS? Jill Emery