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Tell It Like It Is: Promoting Yourself to Further Your Career #stc14

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STC 2014 session slides from Brenda Huettner and Jill Parman.

Published in: Career, Technology, Business
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Tell It Like It Is: Promoting Yourself to Further Your Career #stc14

  1. 1. Tell It Like It Is: Promoting Yourself to Further Your Career Brenda Huettner and Jill Parman STC Summit - Phoenix May 19, 2014
  2. 2. A Three-step Plan 1Know Yourself 2Enhance Your Skills and Market Knowledge 3Promote Your Unique Value to People Who Need It
  3. 3. 4 What is important to you? • Flexibility • Creativity • Independence • Service to others • Money • Variety • Social interactions • Security • Professional Development • Prestige • Teamwork • Excitement • Opportunity/ Risk
  4. 4. This exercise is designed to go quickly, so don’t overthink your answers. You can find more information or dive deeper into Knowdell at CareerTrainer.com. Exercise Knowdell Career Values Sorting Cards
  5. 5. Paraphrased conversation between Alice and the Cheshire Cat in Alice in Wonderland (by Lewis Carroll) Isn’t This Supposed To Be About Promotion? If You Don’t Know Where You’re Going Then Any Road Will Take You There.
  6. 6. Your Unique Value Reputation • What makes you stand out in a work environment? • What do people compliment or thank you for doing? Skills and Interests • What are your strengths, weaknesses, interests, and goals? • Do they match the message your reputation delivers? Market • How do your abilities and interests fit into the current market opportunities? • How can you freshen your industry and market knowledge?
  7. 7. 8 Promote Your Unique Value • Resume • Portfolio • Collateral • Business cards • Website or intranet page • Social Media • Facebook business page • Twitter • LinkedIn
  8. 8. Imagine that you’re on an elevator with your ideal…CEO, client, peer, employee. What do you say? Where does it apply? Elevator Pitch Exercise Not just for the elevator
  9. 9. What kinds of swag do you like to get? What convinces you to look further at a product or discuss more with a person? Collateral Wins and Fails Story time!
  10. 10. Common areas where we might need help: • Accounting • Legal/business development • Graphic design Recognize Gaps in Your Skill Set… …and work with pros
  11. 11. A Three-step Plan 1Know Yourself 2Enhance Your Skills and Market Knowledge 3Promote Your Unique Value to People Who Need It
  12. 12. Brenda Huettner P-N Designs, Inc. @bphuettner www.facebook.com/bphuettner www.linkedin.com/in/bphuettner/ bphuettner@p-ndesigns.com Jill Parman ForWord Consulting, LLC @ForWordConsult www.facebook.com/ForWordConsult www.linkedin.com/in/jillparman jilldparman@gmail.com

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