Q: What is the fastest growing market in the retail sector today? A: The GREEN market
The GREEN market includes products labeled: natural organic eco-friendly recycled recyclable biodegradable sustainable
<ul><li>$230 billion per year is spent in the U.S. on “green” products </li></ul><ul><li>83% of consumers are reported likely to choose the eco-friendly option when given two similar products </li></ul><ul><li>The industry boasts a 25% compound annual growth rate over the last 5 years </li></ul>
I know what you’re thinking… How can I cash in on this trend?
<ul><li>What if I told you there was an absolutely FREE resource of materials just waiting to be harvested? </li></ul>The UN Environment Program estimates that every square mile of ocean hosts 46,000 pieces of floating plastic!
<ul><li>But how can we possibly harvest this material from all of the ocean? </li></ul>We don’t have to! The North Pacific Gyre has done the work for us, all we have to do is go get it!
The North Pacific Gyre circulates clockwise off the coast of North America Yellow dots on the map represent trash, of which 90% is plastic
In the center of the gyre is a vortex of trash from all over the world known as Four ocean currents pull plastic trash on its journey to the gyre The Eastern Garbage Patch
The Eastern Garbage Patch is thought to be twice the size of Texas and consists of floating debris that extends up to 100 feet below the surface
80% of the plastic debris in the ocean has found its way there from land At the eye of the gyre are one million pieces of plastic per square mile
Which means the resource is free to anyone who wants to come and get it! The Eastern Garbage Patch is located in international waters
Over 100 million tons of plastic are produced each year , most of it for one-time use* *beverage bottles, plastic bags, packaging, etc.
The 10 million tons of plastic that ends up in the ocean every year is harmful to marine animals
They mistake plastic pieces for food and ingest anything they think is food* *On Midway Atoll alone, thousands of albatross chicks die every year because their parents feed them plastic from the ocean
Our plastic trash can be harmful to other animals as well Turtles don’t like plastic rings!
<ul><li>The pet supply store industry rakes in $8 billion annually </li></ul><ul><li>Pet supplies (including toys) accounts for 40% of this revenue </li></ul><ul><li>New pet products making “natural-related” claims have more than doubled annually in recent years </li></ul><ul><li>“Natural” and “organic” pet food and supplies sales have recently topped the $1 billion mark </li></ul>
<ul><li>There are 56 million registered cats living in American homes </li></ul><ul><li>Studies have shown pet owners are 60% more likely to opt for “eco-friendly” products than non-pet owners </li></ul><ul><li>“Eco-friendly” products for pets currently include food, vitamins, and pet clean-up and grooming supplies </li></ul><ul><li>Pet toys have largely been left out in the “eco-friendly” cold </li></ul>