IA Summit 2011 Takeaways

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Takeaways from the 2011 IA Summit, presented at the SBUX Meetup in April 2011.

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IA Summit 2011 Takeaways

  1. 1. 2011 IA Summit Recap Re-inventing Ourselves Jill Christ SBUX Meetup April 21, 2011
  2. 2. Why I keep coming back to the IA Summit:
  3. 3. Why I keep coming back to the IA Summit:* contribute, have a voice
  4. 4. Why I keep coming back to the IA Summit:* contribute, have a voice* learn how to re-invent yourself
  5. 5. Thought Experiment:
  6. 6. Thought Experiment:“What if we had every UX person get in a room and line up by value...the left side of theroom is the most valuable, and the right side of the room is the least valuable...”
  7. 7. Thought Experiment:“Nascar and neurosurgery have the ability to tell who the most valuable person in the profession is...”
  8. 8. Thought Experiment:“...Who is the most valuable person in the UX field? What did they do to get there?”
  9. 9. nytimes.com “We can evaluate design well...”
  10. 10. nytimes.com havenworks.com“...If I were to survey professionals about which is the better design we would be uniformly in agreement...”
  11. 11. “How do we separate best from good?There are problems we have in the world thatcould really use the attention of the best folks. Silicon valley is interested in the best folks.”
  12. 12. QUORA: “What are the qualities that define the best UX person?
  13. 13. “Literature says the following are what makea professional good or bad at what they do...”
  14. 14. http://www.youtube.com/watch?v=cKoLp_lGo14
  15. 15. iPhone: * active lifestyle * skews older * wealthier, educatedhttp://www.youtube.com/watch?v=cKoLp_lGo14
  16. 16. http://www.youtube.com/watch?v=tiaRAcpIJmw&feature=related
  17. 17. Android: * about the technology * skews younger * skews techyhttp://www.youtube.com/watch?v=tiaRAcpIJmw&feature=related
  18. 18. 1. THINK BEYOND THE TEMPLATE
  19. 19. 1. THINK BEYOND THE TEMPLATE2. EVALUATE CONTENT QUALITY
  20. 20. 1. THINK BEYOND THE TEMPLATE2. EVALUATE CONTENT QUALITY3. PLAN FOR CONTENT CREATION
  21. 21. “...too often we do this... we don’t spec the content out...”
  22. 22. 1. Its true, we don’t like change on first encounter“...It’s true, we don’t like change on first encounter.”
  23. 23. 1. Its true, we don’t like change on first encounter
  24. 24. 2. Change management is about communication. How are you communicating change?
  25. 25. 3. Befriend your communication allies. Collaborate!
  26. 26. 3. Befriend your communication allies. Collaborate!
  27. 27. 4. Let users achieve their core goals in the newdesign to move them from chaos to practice & integration...
  28. 28. In Conclusion...
  29. 29. ...foresee the changes ahead of us...help each other grow...deliver more value
  30. 30. Thank you! Jill Christ @jillchrist

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