Being Social: How to Start and Maintain Your Online Presence

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Maintaining your online presence using social media requires forethought, intent and action. During this session, learn steps you can take to immediately develop and promote your and your organization’s presence. Hands-on exercises will help you develop “your voice” and message, and put yourself in touch with those at the forefront of your practice area. Since being “out there” has its risks, we will also deal with the issues of privacy and reputation management. Participants should be ready to use their existing social media accounts during the session or setup new accounts, in order to get the most out of the workshop.

Learning Objectives: After attending this workshop, you will be able to:

-Construct an online presence with an eye toward increasing your reputation.

-Build a professional presence that helps you and your organization have an increased number of connections.

-Understand how to define and maintain your online privacy.

-Better integrate social media into everyday life and work events.

Intended Audience: This workshop is geared for those interested in creating or improving their online presence.

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  • Being Social: How to Start and Maintain Your Online Presence Maintaining your online presence using social media requires forethought, intent and action. During this session, learn steps you can take to immediately develop and promote your and your organization’s presence. Hands-on exercises will help you develop “your voice” and message, and put yourself in touch with those at the forefront of your practice area. Since being “out there” has its risks, we will also deal with the issues of privacy and reputation management. Participants should be ready to use their existing social media accounts during the session or setup new accounts, in order to get the most out of the workshop. Learning Objectives: After attending this workshop, you will be able to: -Construct an online presence with an eye toward increasing your reputation. -Build a professional presence that helps you and your organization have an increased number of connections. -Understand how to define and maintain your online privacy. -Better integrate social media into everyday life and work events. Intended Audience: This workshop is geared for those interested in creating or improving their online presence.
  • Since 1912, we have moved increasingly away from face-to-face communication. Since the 1990s, we’ve moved toward rapid communication that ignores time and distance.

    Facebook – 400+ users
    --------------
    I know longer have to wait my turn to use the phone.
    Or listen to the radio stations that others want to listen to.
    Or watch what they want to watch.
    I can control how and when I communicate.
  • Not ROI but SOI
    Thomas Edison
  • Wegman’s
    Twitter use (PeaceKid 1465)
    Comcast Cares
    Audubon Society
  • NOLA airport
    Legal Seafood
  • Event information/publicity
    New resources
    Reference questions
    Topical information
  • Being Social: How to Start and Maintain Your Online Presence

    1. 1. Jill Hurst-Wahl www.HurstAssociates.com Oct. 26, 2010 Being Social: How to Start and Maintain Your Online Presence
    2. 2. Learning Objectives  Construct an online presence with an eye toward increasing your reputation.  Build a professional presence that helps you and your organization have an increased number of connections.  Understand how to define and maintain your online privacy.  Better integrate social media into everyday life and work events.
    3. 3. Agenda  Our Changing Communication Methods  Creating an Online Presence for You and Your Library  Putting You in the Message  Winning Friends and Influencing People  Developing & Maintaining Your Reputation  Time Management  7 Tips for Social Media Success
    4. 4. Did You Bring Your Social Media Userids & Passwords?  LinkedIn  Facebook  Twitter  If not, we will create them as needed.
    5. 5. Our Changing Communication Methods
    6. 6. 1876 – Successful bidirectional transmission (telephone) <1912 – U.S. first radio station 1928 – U.S. first TV station 1945 – Citizen band (CB) radio 1992 – AOL international email gateway 1992 – Short message service (txt msg) 1998 – Google 2003 – LinkedIn 2003 – MySpace 2004 – Facebook 2006 – Twitter 2009 – FourSquare Shifting to methods that can be carried in our pockets.
    7. 7. “According to the Pew Research Center, about 75 percent of American teens own a cell phone…half of American teens send at least 50 text messages a day.” – Post-Standard
    8. 8. Why Use Social Media?  Collecting information (listening)  Engaging the community  Driving web traffic  Win over influencers  Allowing your authentic self to be known
    9. 9. Creating an Online Presence for You and Your Library We know the why, now let’s look at the how.
    10. 10. Which Tools Should You Use? (Pros & Cons)  Email  Digital newsletters  e.g., Constant Contact, Aweber  Blogs
    11. 11.  LinkedIn  Personal profiles  Company profiles  Facebook  Personal profile  Pages for Businesses (check under Help)
    12. 12.  Twitter  Personal or library account  FourSquare  Venue information - is it correct?  Tips – can you add better ones?
    13. 13. Putting You in the Message
    14. 14.  What are you interested in (personally & professionally)?  What type of information do you want to attract?  What type of information do you want to share?  What do you know that others would want to know? Use this information to construct or add to your profile. Also use it to guide your public messages.
    15. 15.  Be authentic  Genuine, trustworthy, reliable  Be interesting  Be both professional and personal  Be positive  Be conversational How would you put these ideas into practice?
    16. 16. Winning Friends and Influencing People
    17. 17.  What type of people do you want as ‘friends’?  What type of organizations are they in?  What type of jobs do they have?  What do they have in common with you?  What type of people don’t you want as ‘friends’?  What if they friend or follow you?
    18. 18.  List 20 people/organizations that you want to be in your sphere of influence.  Dream big!  If you don’t know them, go into Twitter or Facebook, and friend them.  In Facebook, be sure to write a note telling them why you want to be friends.
    19. 19. Developing & Maintaining Your Reputation
    20. 20. What Do You Want to be Known For?  List key qualities  Create a sentence of phrase that captures the message you want to communicate to your followers.  What can you share with your followers that will demonstrate your key qualities?
    21. 21. Be consistent!
    22. 22. Time Management
    23. 23. Time Flies When You’re Having Fun  Be mindful of how much you use it  Prioritize which tools are most important  Schedule time to use social media  Use it during your breaks and at lunch  Set a timer to help keep it manageable  Disconnect so you don’t multi-task
    24. 24. 7 Tips for Social Media Success (Cisco)
    25. 25.  Control alienates; conversation activates.  Consistent usage equals consistent experience.  Technology is the backbone.  Authenticity prevails.  Relevant, concise content remains imperative.  Sustainable strategies reap rewards.  Survival still traces back to adaption.

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