Meet the Bloggers: Who Me?

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In this NYLA session, three librarian bloggers talk about their experiences and give tips. This presentation was given by Jill Hurst-Wahl.

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Meet the Bloggers: Who Me?

  1. 1. Meet the Bloggers: Who Me? Jill Hurst-Wahl Hurst Associates, Ltd. Nov. 7, 2008 Copyright © 2008, Hurst Associates, Ltd. All rights reserved .
  2. 2. <ul><li>http://tinyurl.com/5cqbzr </li></ul>
  3. 3. Entrepreneur Writer Lover of technology Librarian Business owner Generalist Jill Instructor Curious Consultant
  4. 4. 2004 <ul><li>Needed to expand my marketing </li></ul><ul><li>Traditional methods ≠ increased awareness </li></ul><ul><li>Wanted to “talk” to possible clients </li></ul><ul><li>How can I talk to everyone? </li></ul>
  5. 5. What Do I Do With My Blog? <ul><li>Blog “daily” </li></ul><ul><li>Specific niche </li></ul><ul><li>Information that I find interesting & useful </li></ul><ul><li>Find creative ways of talking about my topic </li></ul><ul><li>Ask questions </li></ul><ul><li>Use my blog as a resource </li></ul><ul><li>Promote my blog to others </li></ul>
  6. 6. What Don’t I Do? <ul><li>The “rules” </li></ul><ul><ul><li>Not a soapbox </li></ul></ul><ul><ul><li>Not a place to talk about my personal life </li></ul></ul><ul><ul><li>Not a place to be negative </li></ul></ul><ul><li>Yes, I have broken these rules, with just cause. </li></ul>
  7. 7. The Benefit <ul><li>Potential clients </li></ul><ul><li>Vendors </li></ul><ul><li>Associates </li></ul><ul><li>Known </li></ul><ul><li>On the inside </li></ul>
  8. 8. 2004 to Today <ul><li>Continue to blog at Digitization101.com </li></ul><ul><li>Blogging for SLA </li></ul><ul><li>Started eNetworking 101: The Blog </li></ul><ul><li>Adopted many social networking tools </li></ul><ul><li>All to expand my </li></ul>reach
  9. 9. My Recommendations  <ul><li>Read blogs, talk to bloggers & experiment </li></ul><ul><li>Start your professional blog </li></ul><ul><ul><li>Focus on a niche </li></ul></ul><ul><ul><li>Make a commitment – timely, original/rich content </li></ul></ul><ul><ul><li>Push the envelope </li></ul></ul><ul><ul><li>Include images, photos, video  </li></ul></ul><ul><ul><li>Market, market, market </li></ul></ul><ul><ul><li>Use other social media  </li></ul></ul>
  10. 10. <ul><li>Jill Hurst-Wahl </li></ul><ul><li>[email_address] </li></ul><ul><li>Meebo & Skype: jill.hurst.wahl </li></ul><ul><li>www.HurstAssociates.com </li></ul><ul><li>www.Digitization101.com </li></ul><ul><li>www.eNetworking101.com </li></ul>

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