用户统计2012 , 1 月
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                                        概要• 根据 LinkedIn 官方数据, LinkedIn 目前的用户数...
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                               EXECUTIVE SUMMARY• 与 2011 年 1 月用户数量相比, LinkedI...
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                                关于这 147,000,000                              ...
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012      MEMBERS DISTRIBUTION BY AREA               用户地区分布                      ...
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                     各国 LinkedIn 用户数量统计Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                         各国 LinkedIn 用户数量统计Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                               TOP 10 COUNTRIES                              ...
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                               各地区地区用户分析Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                               各国用户性别比例分析Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                               各地区用户增幅                               2011 年 1...
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                                各国用户增幅                               2011 年 1...
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                               各地区公司规模Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                               行业Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                               求职招聘功能Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                               用户职场资历Credits: Amodiovalerio Verde
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012                                               THANK YOU  Source:         Lin...
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Linkedin用户分析2012

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This is the Chinese version of amover's LINKEDIN
DEMOGRAPHICS&STATISTICS JAN2012

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Linkedin用户分析2012

  1. 1. 用户统计2012 , 1 月
  2. 2. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 概要• 根据 LinkedIn 官方数据, LinkedIn 目前的用户数量约为 147,000,000• LinkedIn 标准用户中, 57.9% 为男性, 67.7% 的用户年龄介于 25~54 间;相较 2011 年, 18~24 岁的用户群增幅最大• 65.7% 的用户来自北美和欧洲,约为 96,600,000• 用户最多的 10 个国家为:美国( 58,500,000 ),印度( 13,300,000 ),英国( 8,400,000 ),巴西( 6,800,000 ), 加 拿 大 ( 5,100,000 ) , 法 国 ( 3,200,000 ) , 荷 兰 ( 3,100,000 ) , 意 大 利 ( 2,800,000 ) , 澳 大 利 亚( 2,800,000 ),西班牙( 2,600,000 )• 上述 10 大主要国家用户总数占 LinkedIn 用户数量的 79% ; 40% 的 LinkedIn 用户居住在美国• 与 2011 年 1 月数据相比,巴西地区的用户数量超过加拿大,法国地区用户超过荷兰,意大利赶超澳大利亚• 拉丁美洲,亚洲及非洲地区的年轻用户在总用户数量中占比较大( 34 岁以下的用户超过 70% );而在北美,欧洲及大洋洲地区,主要用户的年龄层要高些, 34 岁以上的用户占 40% 以上• 中东国家用户中,男性用户的占比仍旧居高不下: 86% 的巴基斯坦和沙特阿拉伯用户为男性;而罗马尼亚,保加利亚,芬兰和中国用户中,女性用户占比已超过男性用户,分别为 53% , 53% , 51% 和 51%Credits: Amodiovalerio Verde
  3. 3. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 EXECUTIVE SUMMARY• 与 2011 年 1 月用户数量相比, LinkedIn 的全球用户年增幅为 45%• 值得注意的一个现象是北美和欧洲的用户增幅在低于平均增幅,这一趋势意味着这些地区的用户数量一趋于饱和•增幅最强劲的国家是印度尼西亚(超过 111% ),其后为土耳其(超过 97.3% )和巴西(超过 91.6% );增幅较缓的国家为丹麦(超过 23.5% ),芬兰(超过 22.7% )以及荷兰(超过 22.1% )•超过 44% 的 LinkedIn 用户就职于 10,000 人以上规模的企业,而在亚洲地区,该类用户数量约占该地区总用户数量的 57.3%•用户密度最高的 3 个行业为高科技( 14.3% ),金融( 12.4% )和制造业( 10.1 ),不同地区的用户数量占比差异较大;用户密度较低的行业分别为服务业( 2.3% ),法律( 1.9% )及农业( 0.5% )•求职招聘功能看,用户密度最高的行业为创业( 10.8% ),销售( 9.5%) ,运营( 8.3% );用户密度较低的行业为零售( 0.7% ),产品管理( 0.7% ),军事及安全服务( 0.6% )• 39% 的用户填写的职位为经理,总监,所有人,主任或副总裁Credits: Amodiovalerio Verde
  4. 4. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 关于这 147,000,000 LINKEDIN 全球用户 女性 男性 * This number is an approximation of total member registrationsCredits: Amodiovalerio Verde
  5. 5. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 MEMBERS DISTRIBUTION BY AREA 用户地区分布 亚洲 拉丁美洲 非洲 欧洲 中东 大洋洲 北美Credits: Amodiovalerio Verde
  6. 6. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 各国 LinkedIn 用户数量统计Credits: Amodiovalerio Verde
  7. 7. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 各国 LinkedIn 用户数量统计Credits: Amodiovalerio Verde
  8. 8. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 TOP 10 COUNTRIES • 用户人数最多的前十个国家的用户 总数占 LinkedIn 总人数的 79% • 40% 的 LinkedIn 用户居住在美国Credits: Amodiovalerio Verde
  9. 9. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 各地区地区用户分析Credits: Amodiovalerio Verde
  10. 10. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 各国用户性别比例分析Credits: Amodiovalerio Verde
  11. 11. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 各地区用户增幅 2011 年 1 月 – 2012 年 1 月Credits: Amodiovalerio Verde
  12. 12. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 各国用户增幅 2011 年 1 月 – 2012 年 1 月Credits: Amodiovalerio Verde
  13. 13. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 各地区公司规模Credits: Amodiovalerio Verde
  14. 14. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 行业Credits: Amodiovalerio Verde
  15. 15. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 求职招聘功能Credits: Amodiovalerio Verde
  16. 16. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 用户职场资历Credits: Amodiovalerio Verde
  17. 17. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012 THANK YOU Source: LinkedIn Ad Platform Data comes from the LinkedIn Estimated Target Audience Estimated Target Audience is an approximation of total member registrations. Compiled on: 02-01-2012 Compiled by: Amodiovalerio Verde ( amodiovalerio.verde@gmail.com ) http://about.me/amodiovalerio.verde http://wp.me/p1ioD7-1I Licence: CC-BY-NC Few words from me: I am a professional who deals with marketing, digital, business analysis, strategic planning with a strong interest in innovation. I like to find and organize information in a simple way to be usable by all people, but above all I am interested in analyzing the data in search of new solutions and new insights. Im attending an Executive Masters degree in Business Administration at MIP-Politecnico di Milano in Milan and I am looking for interesting opportunities in Milan or Madrid where I want to move, that could enable me to best use my skills and abilities. Do not hesitate to contact me with any questions or suggestions or just to connect via LinkedIn. I hope you found this presentation useful and that you want to share it.

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